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Theses/Dissertations

USF Tampa Graduate Theses and Dissertations

Optimization

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Constructing Frameworks For Task-Optimized Visualizations, Ghulam Jilani Abdul Rahim Quadri Oct 2021

Constructing Frameworks For Task-Optimized Visualizations, Ghulam Jilani Abdul Rahim Quadri

USF Tampa Graduate Theses and Dissertations

Visualization is crucial in today’s data-driven world to augment and enhance human understanding and decision-making. Effective visualizations must support accuracy in visual task performance and expressive data communication. Effective visualization design depends on the visual channels used, chart types, or visual tasks. However, design choices and visual judgment are co-related, and effectiveness is not one-dimensional, leading to a significant need to understand the intersection of these factors to create optimized visualizations. Hence, constructing frameworks that consider both design decisions and the task being performed enables optimizing visualization design to maximize efficacy. This dissertation describes experiments, techniques, and user studies to …


Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian Jun 2021

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …