Library and Information Science Commons^™

Factors Affecting Customers’ Decision To Share Personal Data With Mobile Operators, Ammar Ali Qaffaf

CCE Theses and Dissertations

Companies that personalize their services based on users’ specific needs have increased sales and customer satisfaction. Personalization requires analyzing the user’s behavior and correlating the action with other pieces of information. The information available for cellular service providers has grown substantially as connectivity becomes ubiquitous. Customers are unknowingly sharing their locations, habits, activities, and preferences in real-time with their service providers. Although cellular service providers state that they share personal data with external entities in their publicly available privacy policies, users have limited control over who can access their personal information. Users have no, or suboptimal, control to manage their …