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Full-Text Articles in Library and Information Science
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
USF Tampa Graduate Theses and Dissertations
With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …
Multimodal Data Fusion And Attack Detection In Recommender Systems, Mehmet Aktukmak
Multimodal Data Fusion And Attack Detection In Recommender Systems, Mehmet Aktukmak
USF Tampa Graduate Theses and Dissertations
The commercial platforms that use recommender systems can collect relevant information to produce useful recommendations to the platform users. However, these sources usually contain missing values, imbalanced and heterogeneous data, and noisy observations. Such characteristics render the process of exploiting the information nontrivial, as one should carefully address them during the data fusion process. In addition to the degenerative characteristics, some entries can be fake, i.e., they can be the outcomes of malicious intents to manipulate the system. These entries should be eliminated before incorporation to any recommendation task. Detecting such malicious attacks quickly and accurately and then mitigating them …