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Theses/Dissertations

University of South Florida

Bias

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Managing Decision-Making Bias In Erp Use By Smes, Connie L. Kahler Nov 2018

Managing Decision-Making Bias In Erp Use By Smes, Connie L. Kahler

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to examine the use of ERP and outputs by six decision-makers in one SME manufacturing organization and provide artifacts targeted to improve their pricing decisions. Through elaborated action design research, we collect data to diagnosis decision-makers concerns and identify decision making biases and errors. Using insights and collaboration, we design, implement and evaluate seven artifacts targeted to minimize four biases identified – overconfidence bias, optimistic bias, planning fallacy and representativeness.

The data collected during the diagnosis phase reveals that concerns fell into three primary themes: data, human interfaces, and cognitive bias. The seven combined …