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Measuring The Quality Of The Website User Experience, Jeff Sauro
Electronic Theses and Dissertations
Consumers spend an increasing amount of time and money online finding information, completing tasks, or making purchases. The quality of the website experience has become a key differentiator for organizations--affecting whether they purchase and their likelihood to return and recommend a website to friends. Two instruments were created to more effectively measure the quality of the website user experience to help improve the experience.
Three studies used Classical Test Theory (CTT) to create a new instrument to measure the quality of the website user experience from the website visitor's perspective. Data were collected over five years from more than 4,000 …