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Full-Text Articles in Library and Information Science
Digital Searching: A Grounded Theory Study On The Modern Search Experience, Nicolas Armando Parés
Digital Searching: A Grounded Theory Study On The Modern Search Experience, Nicolas Armando Parés
Electronic Theses and Dissertations
This Grounded theory study explores US adults' modern information search process as they pursue information through digital search user interfaces and tools. To study the current search process, a systematic grounded theory methodology and two data collection methods, a think-aloud protocol and semi-structured interviews, are used to develop the theory. The emerging theory addressed two tightly connected research questions that asked, “What is the process by which humans search and discover information?” and “What is the process by which search and discovery interfaces and tools support the modern search process?”
The study collects participant data from US adults who have …
Measuring The Quality Of The Website User Experience, Jeff Sauro
Measuring The Quality Of The Website User Experience, Jeff Sauro
Electronic Theses and Dissertations
Consumers spend an increasing amount of time and money online finding information, completing tasks, or making purchases. The quality of the website experience has become a key differentiator for organizations--affecting whether they purchase and their likelihood to return and recommend a website to friends. Two instruments were created to more effectively measure the quality of the website user experience to help improve the experience.
Three studies used Classical Test Theory (CTT) to create a new instrument to measure the quality of the website user experience from the website visitor's perspective. Data were collected over five years from more than 4,000 …