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Library and Information Science Commons

Open Access. Powered by Scholars. Published by Universities.®

Theses/Dissertations

Purdue University

Open Access Theses

2014

Articles 1 - 2 of 2

Full-Text Articles in Library and Information Science

A Cross-Site Study Of User Behavior And Privacy Perception In Social Networks, Yue Zhang Jul 2014

A Cross-Site Study Of User Behavior And Privacy Perception In Social Networks, Yue Zhang

Open Access Theses

While online social networking sites have brought convenience and diversity in people's social lives, they have also been the source for information leakage. Researchers have been looking for ways to balance user privacy protection and information disclosure. However, literature suggested that many users either failed to perceive privacy risks correctly or they failed to behave in accordance with privacy awareness even they have already perceived potential risks. ^ This thesis conducted a survey to measure social network users' privacy attitude, privacy perception and their actual behavior when using social networking sites. The survey targeted at three populations of different cultural …


Culture-Based Interpretation Of Projected Destination Images: A Semantic Network Analysis, Menglu Gao Apr 2014

Culture-Based Interpretation Of Projected Destination Images: A Semantic Network Analysis, Menglu Gao

Open Access Theses

This study attempts to explore destination image interpretation in the context of two cultural groups (US and China) and two information sources (Blog and Destination Management Organization website). Semantic Network Analysis was employed to obtain a visual representation and comparison of perceived destination image categories of Marrakesh across groups. Computer-Aided Textual Analysis software, AutoMap3.0 Program and ROST Content Mining System, were used initially for data preparation and keywords analysis, and UCINET 6 was then applied to conduct semantic network analysis such as centrality analysis and network structure measurements. The results indicated that the perceived image of Marrakesh varies by the …