Library and Information Science Commons^™

Fighting Mass Diffusion Of Fake News On Social Media, Abdallah Musmar

USF Tampa Graduate Theses and Dissertations

Fake news has been considered one of the most challenging problems in the last few years. The effects of spreading fake news over social media platforms are widely observed across the globe as the depth and velocity of fake news reach far more than real news (Vosoughi et al., 2018). The plan for the following dissertation is to investigate the mass spread of fake news across social media and propose a framework to fight the spread of fake news by mixing preventive methods that could hinder the overall percentage of fake news sharing. We plan to create a study on …

Constructing Frameworks For Task-Optimized Visualizations, Ghulam Jilani Abdul Rahim Quadri

USF Tampa Graduate Theses and Dissertations

Visualization is crucial in today’s data-driven world to augment and enhance human understanding and decision-making. Effective visualizations must support accuracy in visual task performance and expressive data communication. Effective visualization design depends on the visual channels used, chart types, or visual tasks. However, design choices and visual judgment are co-related, and effectiveness is not one-dimensional, leading to a significant need to understand the intersection of these factors to create optimized visualizations. Hence, constructing frameworks that consider both design decisions and the task being performed enables optimizing visualization design to maximize efficacy. This dissertation describes experiments, techniques, and user studies to …

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …

Multimodal Data Fusion And Attack Detection In Recommender Systems, Mehmet Aktukmak

USF Tampa Graduate Theses and Dissertations

The commercial platforms that use recommender systems can collect relevant information to produce useful recommendations to the platform users. However, these sources usually contain missing values, imbalanced and heterogeneous data, and noisy observations. Such characteristics render the process of exploiting the information nontrivial, as one should carefully address them during the data fusion process. In addition to the degenerative characteristics, some entries can be fake, i.e., they can be the outcomes of malicious intents to manipulate the system. These entries should be eliminated before incorporation to any recommendation task. Detecting such malicious attacks quickly and accurately and then mitigating them …

Digital Identity: A Human-Centered Risk Awareness Study, Toufic N. Chebib

USF Tampa Graduate Theses and Dissertations

Cybersecurity threats and compromises have been at the epicenter of media attention; their risk and effect on people’s digital identity is something not to be taken lightly. Though cyber threats have affected a great number of people in all age groups, this study focuses on 55 to 75-year-olds, as this age group is close to retirement or already retired. Therefore, a notable compromise impacting their digital identity can have a major impact on their life.

To help guide this study, the following research question was formulated, “What are the risk perceptions of individuals, between the ages of 55 and 75 …

Applications Of Agent Based Approaches In Business: A Three Essay Dissertation, Shankar Prawesh

USF Tampa Graduate Theses and Dissertations

The goal of this dissertation is to investigate the enabling role that agent based simulation plays in business and policy. The aforementioned issue has been addressed in this dissertation through three distinct, but related essays. The first essay is a literature review of different research applications of agent based simulation in various business disciplines, such as finance, economics, information systems, management, marketing and accounting. Various agent based simulation tools to develop computational models are discussed. The second essay uses an agent-based simulation approach to study important properties of the widely used most popular news recommender systems (NRS). This essay highlights …

Economic Culture And Trading Behaviors In Information Markets, Khalid Nasser Alhayyan

USF Tampa Graduate Theses and Dissertations

There are four main components for influencing traders' behaviors in an information market context: trader characteristics, organizational characteristics, market design, and external information. This dissertation focuses on investigating the impact of individual trader characteristics on trading behaviors. Two newly-developed constructs, highly relevant to information market contexts, were identified to increase our understanding about trading behaviors: trader's economic culture and trader independence. The theory of planned behavior is used as the theoretical basis to postulate hypotheses for empirical testing. Data collected from subjects through a series of web-based experiments shows that trader participation can be fostered through recruiting individuals who are …

Tagline: Information Extraction For Semi-Structured Text Elements In Medical Progress Notes, Dezon K. Finch

USF Tampa Graduate Theses and Dissertations

Text analysis has become an important research activity in the Department of Veterans Affairs (VA). Statistical text mining and natural language processing have been shown to be very effective for extracting useful information from medical documents. However, neither of these techniques is effective at extracting the information stored in semi-structure text elements. A prototype system (TagLine) was developed as a method for extracting information from the semi-structured portions of text using machine learning. Features for the learning machine were suggested by prior work, as well as by examining the text, and selecting those attributes that help distinguish the various classes …