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Generation Z’S Perception Of Javanese Oral Tradition Of Myth And Taboo Ora Ilok In Javanese Society, Tira Nur Fitria Dec 2023

Generation Z’S Perception Of Javanese Oral Tradition Of Myth And Taboo Ora Ilok In Javanese Society, Tira Nur Fitria

Paradigma: Jurnal Kajian Budaya

The various myth and taboos of ora ilok are familiar among several Javanese groups. The objective of this research is to understand generation Z’s perception of the Javanese myth and taboo ora ilok in Javanese society. This research employs the descriptive qualitative method, involving 76 respondents from various regions of Java such as Central Java, East Java, West Java, and the Special Region of Yogyakarta. The respondents were born between 1996 and 2005. Results show that the majority of respondents do not believe in the ora ilok myths. However, there is a different opinion from Generation Z. Some consider myths …


How Covid-19 Affects Libraries In Mongolia, Tseren Ganbaatar Dr., Associate Professor, Narantuya Otgondoo, Zolboo Mashbat Dec 2023

How Covid-19 Affects Libraries In Mongolia, Tseren Ganbaatar Dr., Associate Professor, Narantuya Otgondoo, Zolboo Mashbat

Paradigma: Jurnal Kajian Budaya

Globally, the COVID-19 pandemic has significantly impacted all spheres of the education industry, including libraries. The absence of emergency plans for unforeseen situations like COVID-19 disrupted regular operation and demanded the adoption of new operational protocols. The objectives of this paper are to examine the impact of COVID-19 on library operations, to identify the challenges encountered in libraries, to examine the changes in users’ service preference, and to reflect on the best practice for library operations in the future. To achieve these research objectives, both qualitative and quantitative research methods were employed. Surveys and interviews were conducted to understand changes …


Collection-Based Research On A Kampilan Sword In Jambi People’S Struggle Museum, Irsyad Leihitu, Ujang Hariadi Dec 2023

Collection-Based Research On A Kampilan Sword In Jambi People’S Struggle Museum, Irsyad Leihitu, Ujang Hariadi

Paradigma: Jurnal Kajian Budaya

This article discusses the kampilan sword in Jambi People’s Struggle Museum. Kampilan is a traditional weapon originating from the Philippines but has spread to several regions in Indonesia, including Jambi. The kampilan sword collection is often overlooked, and there is not much information regarding these objects, despite the museum’s primary function is research and communication. Therefore, we conducted a study of a collection of kampilan swords to explore information related to these objects, allowing the museum to utilize and develop them in the future. The research model was based on the material culture study, using the social life of things …


Educating Good Moral Values Through Video Game: Harvest Moon Back To Nature Perspectives, Fikry Prastya Syahputra, Mahmud Arief Albar Dec 2023

Educating Good Moral Values Through Video Game: Harvest Moon Back To Nature Perspectives, Fikry Prastya Syahputra, Mahmud Arief Albar

Paradigma: Jurnal Kajian Budaya

Globalization makes cultural absorption faster, but this also has a negative effect if the culture exposed is unsuitable. This will also affect the morale of a generation. One media that can spread culture and moral values is video games. For example, in a role-playing game genre which makes the players act like it is their real life, they can grasp many valuable experiences. Therefore, this study aims to identify the moral values in a video game called Harvest Moon: Back to Nature. Harvest Moon: Back to Nature or HM BTN is a role-playing game in which the player acts as …


Orang Tionghoa, Perkebunan Gambir, Lada Dan Kontestasi Di Tanjungpinang Abad Ke-19, Zulfa Saumia Zs Aug 2023

Orang Tionghoa, Perkebunan Gambir, Lada Dan Kontestasi Di Tanjungpinang Abad Ke-19, Zulfa Saumia Zs

Paradigma: Jurnal Kajian Budaya

The Chinese have settled in Bintan Island since Zheng He’s great expeditions in the 15th century. However, large-scale arrivals of the Chinese did not occur until in 1740. They worked as laborers in pepper and gambier plantations that belonged to Buginese nobles. Internal and external changes in the political landscape, as well as land and territorial tenures between the Hokkiens in Tanjungpinang and Teochews in Senggarang, added a new nuance to their roles as middlemen, land owners, and coolies in pepper and gambier plantations. This gave rise to contestation between these two ethnic groups. How did the land tenure …


Representasi Jejak Memori Budaya Lokal Dalam Karya Performance Art Seniman Indonesia, Litya Ainunning Puri, Handriyotopo Handriyotopo, Khoirunnisa Qonita Aug 2023

Representasi Jejak Memori Budaya Lokal Dalam Karya Performance Art Seniman Indonesia, Litya Ainunning Puri, Handriyotopo Handriyotopo, Khoirunnisa Qonita

Paradigma: Jurnal Kajian Budaya

This article offers an interpretation of performance artworks that serve as representations of local identity and values in the period of Indonesian new media artists. By emphasizing on local identity, this article seeks to reveal how artists respond to global challenges through artworks while capturing the aesthetics and values prevailing throughout Nusantara (the Indonesian archipelago). Additionally, this research offers an analysis of the timeline and geographic distribution of performers from the standpoint of the growth of new media art. Data were collected using a variety of methods, including observation, interview, and literature review involving both historical archives and literary works. …


Perdagangan Perempuan Indonesia Dalam Situs Pengantin Pesanan: Perspektif Feminisme Sosialis, Wabilia Husnah Aug 2023

Perdagangan Perempuan Indonesia Dalam Situs Pengantin Pesanan: Perspektif Feminisme Sosialis, Wabilia Husnah

Paradigma: Jurnal Kajian Budaya

Mail-order bride websites can be easily found in cyberspace. These websites sell Indonesian women to Chinese men as wives. This study aims to explore the phenomenon of women cyber-trafficking in mail-order bride websites, especially the background of mail-order bride websites and their impacts on the victims. This qualitative research used the case study approach and the socialist feminism theory to investigate three mail-order bride websites. This study concludes that the oppression of women on mail-order bride websites is caused by long-standing patriarchy in Indonesia and China reflected in daily practices, cultural manifestations, and literary works in both countries. Capitalism has …


Rekonstruksi Sejarah Dalam Kumpulan Puisi Dari Batavia Sampai Jakarta Melalui Pembacaan Jauh Berbasis Korpus, Ananda Bintang Purwaramdhona, Mochamad Irfan Hidayatullah, Lina Meilinawati Rahayu Aug 2023

Rekonstruksi Sejarah Dalam Kumpulan Puisi Dari Batavia Sampai Jakarta Melalui Pembacaan Jauh Berbasis Korpus, Ananda Bintang Purwaramdhona, Mochamad Irfan Hidayatullah, Lina Meilinawati Rahayu

Paradigma: Jurnal Kajian Budaya

By applying the mixed research methods combining new historicism and digital humanities with AntConc-assisted distant reading techniques, this research aims to explore a reconstruction of Jakarta's history offered in From Batavia to Jakarta (1619–1999), a collection of poems by Zeffry J. Alkatiri. Results show that history can be reconstructed through the physical structure of narrative poetry represented by the dominant usage of pronoun "they" and intra-sentence conjunctions and prepositions such as "and", "in", and "the" instead of licentia poetica which can violate language rules. However, in the structural analysis, AntConc was not able to detect several linguistic aspects such …


Praktik Teater Postdramatik Di Indonesia, Afrizal H, Sahrul N, Yusril Yusril Aug 2023

Praktik Teater Postdramatik Di Indonesia, Afrizal H, Sahrul N, Yusril Yusril

Paradigma: Jurnal Kajian Budaya

The article entitled "Practice of Postdramatic Theater in Indonesia", is an examination of the practice of postdramatic theater in Indonesia in the 1990s to 2000s in Jakarta, Bandung, Yogyakarta, and even West Sumatra. This practice spawned generations that continue to grow and develop through aesthetics based on performance texts, outside of the conventional drama texts that we understand so far. Each theater community, regardless of whether it is postdramatic or not, has carried out an in-depth exploration and elaboration of all possible bodies, texts and artistic materials which are used as the main capital of performances. This study uses qualitative …


Karakteristik Aksara Pakpak Berdasarkan Sumber Tertulis Di Dairi Dan Pakpak Bharat, Sumatera Utara, Churmatin Nasoichah, Ninny Soesanti Tedjowasono, Tomson Sibarani, Mehammat Br. Karo Sekali, Wahyu Rizky Andhifani, Lolita Refani Lumban Tobing Aug 2023

Karakteristik Aksara Pakpak Berdasarkan Sumber Tertulis Di Dairi Dan Pakpak Bharat, Sumatera Utara, Churmatin Nasoichah, Ninny Soesanti Tedjowasono, Tomson Sibarani, Mehammat Br. Karo Sekali, Wahyu Rizky Andhifani, Lolita Refani Lumban Tobing

Paradigma: Jurnal Kajian Budaya

The Pakpak ethnic group occupy two areas in North Sumatra, namely Dairi and Pakpak Bharat, and speak a language with its own set of characters called the Pakpak script. This study discusses the Pakpak script characteristics and writing materials, and provides a compiled description of the Pakpak community in the past based on written sources. The purpose of this study is to determine the characteristics of the Pakpak script and provide a historical description of the ethnic group based on written sources. This study uses the exploratory inductive reasoning model. Results show that the Pakpak and Batak scripts share similar …


Perkembangan Musik Dan Budaya Hip-Hop Di Tiongkok: Eksistensi The Rap Of China Di Tengah Ketatnya Sensor, Matsnaa Chumairo, R. Tuty Nur Mutia Aug 2023

Perkembangan Musik Dan Budaya Hip-Hop Di Tiongkok: Eksistensi The Rap Of China Di Tengah Ketatnya Sensor, Matsnaa Chumairo, R. Tuty Nur Mutia

Paradigma: Jurnal Kajian Budaya

Hip-hop culture and rap music originated from the African-American community that emerged around the 1970s in New York City. Hip-hop started to enter PRC in the 1990s and continues to grow among the younger generation. A hip-hop talent search show titled The Rap of China, released in 2017, became very popular, bringing hip-hop music and culture to the fore. Unfortunately, it must eventually face PRC government’s intervention in its development. This article discusses the influence of Chinese government's censorship policies on the development of hip-hop music and culture in China. This case study was conducted using the historical approach, …


Permainan Alegori Dalam Novel O Karya Eka Kurniawan, Indah Fadhilla Aug 2023

Permainan Alegori Dalam Novel O Karya Eka Kurniawan, Indah Fadhilla

Paradigma: Jurnal Kajian Budaya

Fables typically attach human attributes to animal characters to convey moral messages and teachings, but a number of modern authors use animal characters in their literary works to criticize current sociocultural phenomena. One famous literary work that contains many forms of allegory about relationships between human and animal characters is O, a novel by Eka Kurniawan. Allegories in O are used to exhibit contradictions between humans and animals. Animal characters are presented as possessing human traits, bringing up the idea that animals can become ideal human beings (the concept of “being human”). Meanwhile, human characters are presented as possessing …


Tradisi Penculikan Pengantin Perempuan Dalam Film Alaa Kachuu: Representasi Ketidaksetaraan Gender Di Kirgizstan, Aprina Luzti Lubis, Mina Elfira Aug 2023

Tradisi Penculikan Pengantin Perempuan Dalam Film Alaa Kachuu: Representasi Ketidaksetaraan Gender Di Kirgizstan, Aprina Luzti Lubis, Mina Elfira

Paradigma: Jurnal Kajian Budaya

This research investigates how two movies, both entitled Ala Kachuu (2018 and 2002), represent ala kachuu, i.e. a tradition of bride kidnapping in Kyrgyzstan. Even though the Kyrgyz government has formally banned this practice since 2016, which is considered as a form of forced marriage, it still exists and is practiced by some Kyrgyz. This research used the qualitative method coupled with the mise-en-scène cinematographic technique. By using Stuart Hall’s representation theory (1997) and Mansour Fakih’s gender inequality theory (2008) as analysis tools, this study concludes that both movies represent ala kachuu as a tradition which promotes gender inequality. …


Tari Toga Dari Nagari Siguntur Dharmasraya: Eksistensi Dan Pelestarian 1990–2022, Hendra Naldi, Yelda Syafrina, Diana Putri Nengsi, Erniwati Erniwati Apr 2023

Tari Toga Dari Nagari Siguntur Dharmasraya: Eksistensi Dan Pelestarian 1990–2022, Hendra Naldi, Yelda Syafrina, Diana Putri Nengsi, Erniwati Erniwati

Paradigma: Jurnal Kajian Budaya

This article report the study of traditional dance in Siguntur Dharmasraya, West Sumatra. Marhasnida, a cultural activist from Nagari Siguntur, created the toga dance. This article explains how the dance was created, developed, and performed from stage to stage and passed on to the younger generation for preservation. This historical research observed and analyzed the actions of an individual closely related to the development of toga dance. Data were obtained through observation, interviews, and tracing of personal archives pertaining to various aspects of the dance, including its history and movements. This research found (1) that Marhasnida has been involved in …


Geurae Sebagai Pemarkah Wacana Dalam Percakapan Bahasa Korea, Mellyana Murtanu, Usmi Usmi Apr 2023

Geurae Sebagai Pemarkah Wacana Dalam Percakapan Bahasa Korea, Mellyana Murtanu, Usmi Usmi

Paradigma: Jurnal Kajian Budaya

In Korean, the word geurae is positioned as an exclamation in a sentence. Its use in oral communication has diverse meanings and functions. Previous research shows that, apart from conveying its basic meaning, the word geurae is also often used as a discourse marker (DM), especially in a conversation. DMs are words used by speakers to express their feelings and view about the contents of a conversation to a speech partner. The purpose of this study was to analyze the form, meaning, and function of the word geurae as a DM in Korean conversations. This literature study is linguistics description …


Perkembangan Aspek Ilmu Pengetahuan Dalam Industri Perkebunan Di Sumatra Timur 1863–1942, Devi Itawan Dec 2022

Perkembangan Aspek Ilmu Pengetahuan Dalam Industri Perkebunan Di Sumatra Timur 1863–1942, Devi Itawan

Paradigma: Jurnal Kajian Budaya

This study aims to reveal the relationship between science and the plantation industry on colonial expansion in East Sumatra. In this study, science is regarded as a colonial construction, which in the context of East Sumatra was used as a tool for colonial expansion, supporting the process of surplus accumulation through the plantation industry. This research applied the historical method, in which analysis was carried out on primary sources such as colonial scientific publications, travelogues, newspapers, and magazines. An examination of these primary sources was conducted by analyzing the text and the context. The decolonial perspective provides an analytical framework …


Bingkai Heteroseksisme Dalam Karya Sastra Indonesia Kontemporer Bertemakan Homoseksualitas, Lee Yeon Dec 2022

Bingkai Heteroseksisme Dalam Karya Sastra Indonesia Kontemporer Bertemakan Homoseksualitas, Lee Yeon

Paradigma: Jurnal Kajian Budaya

Since the early 2000’s, Indonesian literary works raising the issue of homosexuality have been increasing in number. However, the proliferation of discourse on homosexuality cannot be necessarily interpreted as Indonesian literature’s increasing sympathy with homosexuality. Adequate discussion is needed regarding perceptions, perspectives, and attitudes towards homosexuality in literary works with the theme of homosexuality. In relation to this, we found that works raising the issue of homosexuality have not been able to escape from the framework of the prevailing social order and norms, namely heterosexism. This study aims to see how the idea of heterosexism works in narrating and embodying …


Kuasa Media Atas Masturbasi: Studi Diskursus Youtube Clarin Hayes Dan Lampu Islam, Akbar Mawlana, Naufalul Ihya’ Ulumuddin Dec 2022

Kuasa Media Atas Masturbasi: Studi Diskursus Youtube Clarin Hayes Dan Lampu Islam, Akbar Mawlana, Naufalul Ihya’ Ulumuddin

Paradigma: Jurnal Kajian Budaya

Various productions of knowledge about masturbation are channeled through the media. The production of knowledge disseminated through technology presents ambivalent conditions that make individual consciousness never complete. However, various studies on masturbation have not touched the media aspect. Therefore, the purpose of this research is to examine the power of the media on masturbation in producing social body discipline. Foucault’s concept of discourse becomes a theoretical knife. Foucault’s discourse orientation leads to an analysis of the power of knowledge on the discipline of social action. The research method is qualitative. The media used are Youtube Clarin Hayes and Lampu Islam. …


Dampak Strategi Koping Masyarakat Jawa Di Masa Pandemi Covid-19, Faruq Faruq, Hanum Midya Syahrina, Nureyzwan Sabani, Siti Rahmawati, Laksmy Dewi Sukmakarti, Nanik Prihartanti Dec 2022

Dampak Strategi Koping Masyarakat Jawa Di Masa Pandemi Covid-19, Faruq Faruq, Hanum Midya Syahrina, Nureyzwan Sabani, Siti Rahmawati, Laksmy Dewi Sukmakarti, Nanik Prihartanti

Paradigma: Jurnal Kajian Budaya

The Coping Strategy is a way that is considered effective in overcoming the problems experienced by the Indonesian people during the COVID-19 pandemic, especially the Javanese people. The implementation of the coping strategy will have a positive impact on the lives of the Javanese people in carrying out daily activities. The research method used in this study is qualitative to uncover the meaning of social problems experienced by individuals or communities, with the focus of research being the impact of implementing the coping strategy of the Javanese community during the COVID-19 pandemic. The data collection technique used in this study …


Perkembangan Kanal Oud Batavia Abad Xvii–Xx: Tinjauan Sejarah Perkotaan, Heru Mulyanto Dec 2022

Perkembangan Kanal Oud Batavia Abad Xvii–Xx: Tinjauan Sejarah Perkotaan, Heru Mulyanto

Paradigma: Jurnal Kajian Budaya

Urban environmental problems such as flooding and water pollution have actually occurred in Jakarta (formerly Batavia) since the Dutch colonial era. Batavia was one of the cities with a myriad of urban planning problems, such as canal flooding which continues to this day. This article was written to find the root of the water problem in Jakarta by reviewing the development of canal construction from the Oud Batavia to the Nieuwe Batavia era. This study was conducted to identify the colonial government’s methods for dealing with flooding and repairing problematic canals. Thus, this research is expected to provide an insight …


Ancaman Kepunahan Dan Strategi Pemertahanan Tradisi Sinrili Di Masyarakat Makassar, Fitriani Fitriani, Fitriana Fitriana, Nur Hafsa Nasir Aug 2022

Ancaman Kepunahan Dan Strategi Pemertahanan Tradisi Sinrili Di Masyarakat Makassar, Fitriani Fitriani, Fitriana Fitriana, Nur Hafsa Nasir

Paradigma: Jurnal Kajian Budaya

This study aims to determine the factors causing the threat of extinction and the strategy of maintaining the sinrili tradition in the Makassar community. This study is based on library research with a descriptive approach. The results of this research reveal that the factors that cause the threat of extinction of the sinrili tradition in the Makassar community are:(1) Work as a singer is not considered as a main profession in Makassar, and is only seen as a side job. (2) The development of modern music which is more attractive to the younger generation poses a challenge to this tradition. …


The Quality Of Rhyme And Rhythm In Song Lyric Translation, Aulia Fitri, Haru Deliana Dewi, Rahayu Surtiati Hidayat Aug 2022

The Quality Of Rhyme And Rhythm In Song Lyric Translation, Aulia Fitri, Haru Deliana Dewi, Rahayu Surtiati Hidayat

Paradigma: Jurnal Kajian Budaya

This research is a development of Low’s theory (2008) on assessing the quality of song lyric translation based on its translation method. The objective of the study is to discover the quality of rhyme and rhythm of song lyrics in the album We Love Disney which have been translated from English to Indonesian. Therefore, this study focuses on the quality of rhyme and rhythm of the translation because these elements are significant parts of the songs. Low’s theory has been applied in the present study to measure the song lyric translation quality using three translation methods: communicative, free, and semantic …


Membaca Persoalan Hijab Dan Otonomi Perempuan Melalui Epistemology Ignorance, Saniyah Pertiwi, Naupal Asnawi Aug 2022

Membaca Persoalan Hijab Dan Otonomi Perempuan Melalui Epistemology Ignorance, Saniyah Pertiwi, Naupal Asnawi

Paradigma: Jurnal Kajian Budaya

Apart from its religious values, the hijab has currently developed into a lifestyle. The issue concerning the hijab in Indonesia has evolved over time with a fascinating complexity that is worth to be examined. The Indonesian people who have the habit of questioning the decision to wear or not to wear the hijab illustrates that the choice of Indonesian women is not considered as a personal matter. This research will discuss how the phenomenon of “questioning the decision to wear or not wear the hijab” is based on the epistemology of ignorance, which investigates and explains how ignorance is formed …


Chef Minoritas Di Tempat Kerja: Perempuan Di Dapur Profesional, Intan Yusan Septiani, Mia Siscawati Aug 2022

Chef Minoritas Di Tempat Kerja: Perempuan Di Dapur Profesional, Intan Yusan Septiani, Mia Siscawati

Paradigma: Jurnal Kajian Budaya

Cooking activities in the traditional kitchen or in the domestic area—which are supposed to be the domain of women—are interpreted as an obligation as well as a form of a woman’s service to her family, spouse, children, and even other people who are close to her life. In other words, cooking in the domestic area is an undefined job. Regardless of the fact, when cooking shifted to the public space, it turned into a professional job, a work area which was later known as the professional kitchen. People who work in a professional kitchen are given the title professional chef. …


Negosiasi Wacana Femininitas Melalui Film-Film Animasi Putri Disney, Sella Putri Arby, Lina Meilinawati Rahayu, R M. Mulyadi Aug 2022

Negosiasi Wacana Femininitas Melalui Film-Film Animasi Putri Disney, Sella Putri Arby, Lina Meilinawati Rahayu, R M. Mulyadi

Paradigma: Jurnal Kajian Budaya

Negotiation Discourse of Femininity Through Disney Princesses’ Movies. Femininity tends to be explained as a condition ‘to be a woman’, making it an ideology that gives limitations to women. Mills uses discourse theory to explain femininity, stating femininity is a process that is constructed and negotiated in every interaction. Disney Princesses show changes through times and each animation film, showing a negotiation of what defines femininity. The data collection was carried out by qualitative method narrative study, with Performativity of Gender by Judith Butler and Negotiation Discourse of Femininity theory by Sara Mills. Thirteen Disney Princesses were used as researched …


Ontologi Huruf Nun Menuju Titik Semiotik, Hasanuddin Chaer, Abdul Rasyad, Ahmad Sirulhaq Aug 2022

Ontologi Huruf Nun Menuju Titik Semiotik, Hasanuddin Chaer, Abdul Rasyad, Ahmad Sirulhaq

Paradigma: Jurnal Kajian Budaya

Semiotics is the study of signs, symbols, and communication in people’s lives. This study which analyzes the letter nun in the Arabic Alphabet using Ferdinand de Saussure’s theory of semiotics, “dyadic semiotics” aims to reveal the breadth and depth of the meaning of the letter nun at the beginning of Surah al-Qalam. This study uses a descriptive method with a content analysis study approach, comprising data collection, data processing, and interpretation. The source of data are the Arabic script. The results of the study show that the ontological symbol for the letter nun is a means of teaching the sign …


Sawer: Melampaui Ruang Dan Meluaskan Jangkauan Interaksi Pada Pertunjukan Dangdut, Michael H.B Raditya Aug 2022

Sawer: Melampaui Ruang Dan Meluaskan Jangkauan Interaksi Pada Pertunjukan Dangdut, Michael H.B Raditya

Paradigma: Jurnal Kajian Budaya

This article deals with the issues of sawer that have appeared over time, both in live and online performances. This topic is interesting because sawer is intertwined in the interaction and participation of two active subjects, namely the singer and her audience. In live performances, the exchange between singers and their audiences happens in the same space and time. On the other hand, accommodating sawer in online dangdut performances is a challenge. However, in 2020 there was a lot of interaction and participation—and even sawer—in online shows. I believe this is not the first glimpse of this phenomenon because online …


Ryan A. Bush. Designing The Mind: The Principles Of Psychitecture, Nanda Meg Ryan Puspitasari Supriyono, Moses Glorino Rumambo Pandin Aug 2022

Ryan A. Bush. Designing The Mind: The Principles Of Psychitecture, Nanda Meg Ryan Puspitasari Supriyono, Moses Glorino Rumambo Pandin

Paradigma: Jurnal Kajian Budaya

No abstract provided.


Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah Aug 2022

Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah

Paradigma: Jurnal Kajian Budaya

United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of 2018. The campaign, which consists of some photographs by Oliviero Toscani, raises the theme of equality of gender and ethnicity. It shows various photographs of both female and male models from different ethnicities. However, it is found that there is one photograph that shows inconsistency with the very value that Benetton wants to convey through their campaign. Based on the semiotic analysis, …


Bts Army: Melampaui Narasi Stigmatisasi Identitas Perempuan Penggemar, Jasmine Floretta Vasthia Devi Apr 2022

Bts Army: Melampaui Narasi Stigmatisasi Identitas Perempuan Penggemar, Jasmine Floretta Vasthia Devi

Paradigma: Jurnal Kajian Budaya

Decades have passed, but female fans who like male idols are still stigmatized, judged, and reduced to exist in society and popular culture. This is also what happened to ARMY, fans of the male idol group BTS. The research uses a qualitative research methodology elaborated through a feminist perspective to discuss how ARMYs are stigmatized because of the perceived inferiority of women and the existence of male domination in society, and also their love for the male group, regarded as the subordinated male group within the circle of hegemonic masculinity. However, the stigma and gender stereotypes attached to them were …