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Full-Text Articles in Library and Information Science

Creating Data From Unstructured Text With Context Rule Assisted Machine Learning (Craml), Stephen Meisenbacher, Peter Norlander Dec 2022

Creating Data From Unstructured Text With Context Rule Assisted Machine Learning (Craml), Stephen Meisenbacher, Peter Norlander

School of Business: Faculty Publications and Other Works

Popular approaches to building data from unstructured text come with limitations, such as scalability, interpretability, replicability, and real-world applicability. These can be overcome with Context Rule Assisted Machine Learning (CRAML), a method and no-code suite of software tools that builds structured, labeled datasets which are accurate and reproducible. CRAML enables domain experts to access uncommon constructs within a document corpus in a low-resource, transparent, and flexible manner. CRAML produces document-level datasets for quantitative research and makes qualitative classification schemes scalable over large volumes of text. We demonstrate that the method is useful for bibliographic analysis, transparent analysis of proprietary data, …


Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian Jun 2021

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …


A Comparative Study On Text Categorization, Aditya Chainulu Karamcheti May 2010

A Comparative Study On Text Categorization, Aditya Chainulu Karamcheti

UNLV Theses, Dissertations, Professional Papers, and Capstones

Automated text categorization is a supervised learning task, defined as assigning category labels to new documents based on likelihood suggested by a training set of labeled documents. Two examples of methodology for text categorizations are Naive Bayes and K-Nearest Neighbor.

In this thesis, we implement two categorization engines based on Naive Bayes and K-Nearest Neighbor methodology. We then compare the effectiveness of these two engines by calculating standard precision and recall for a collection of documents. We will further report on time efficiency of these two engines.