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Articles 1 - 7 of 7
Full-Text Articles in Leisure Studies
A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato
A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato
Recreation, Parks, and Tourism Administration
Cal Poly Arts in San Luis Obispo, California is dedicated to being more inclusive of the Latinx population in their community. This study conducted a survey to examine the most effective way for Cal Poly Arts to be more inclusive to the Latinx community in San Luis Obispo County. Results indicated that for the Latinx population in San Luis Obispo county the Internet is the best way to advertise upcoming performances, dance companies are what they most often want to see, ticket prices tend to be a barrier for performance attendance, distance is a deterrent from attendance but not a …
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Marketing The Magic In A Nature-Based Experience: A Case Study On The Walt Disney Company, Kristen L. Byron
Recreation, Parks, and Tourism Administration
Customers focus on different values when looking for a travel experience. Experiential marketing is able to connect customers with companies and experiences that match their values, including ecotourism and nature-based experiences. The Walt Disney Company is an international brand of entertainment features and is able to provide guests with customized experiences. The purpose of this study was to examine experiential marketing techniques in relation to the Walt Disney Company’s ecotourism and nature focused experiences. The researcher used a best practices matrix on the Walt Disney Company, Disney’s Animal Kingdom, and Disney’s Aulani Resort and Spa. This study found that the …
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Setting The Standard: A Study Of The Walt Disney Resort Service Model, Kelsey Freeman
Recreation, Parks, and Tourism Administration
Companies are constantly seeking new ways to keep up with the changing expectations of customers. In the hospitality industry customizing guest service to each individual guest is a step that can be taken to create lasting relationships. The Walt Disney Resorts are worth examining for their high rate of return. The purpose of this study was to analyze the best practices and success of personalizing guest experience at the Walt Disney Resorts. The researcher used a case study checklist to gather information about the efforts Disney makes to customize guest experiences.The study found that allowing guests to customize their vacation, …
An Examination Of The Benefits That Adventure And Wilderness Therapy Has On Cancer Fighters And Survivors, Anna Wagner
An Examination Of The Benefits That Adventure And Wilderness Therapy Has On Cancer Fighters And Survivors, Anna Wagner
Recreation, Parks, and Tourism Administration
It has been shown that young adult cancer fighters and survivors suffer from various mental and physical barriers after being diagnosed with cancer. It is common for cancer fighters and survivors at this age group, 18-39 years old, to feel a sense of depression from the lack of support available for their therapeutic needs. Studies have shown that adventure therapy has valuable benefits that cancer fighters and survivors can transfer into their daily lives. The purpose of this study was to find outcomes of participants in First Descents, a non-profit organization. This study was conducted using means-end theory to examine …
The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono
The Effects Of Social Media On Attendees' Expectations And Perceptions Of Special Events, Samantha Buono
Recreation, Parks, and Tourism Administration
No abstract provided.
Physical Activity Of Park Visitors In The Sacramento-Central Valley, Jordaine Mcginnity
Physical Activity Of Park Visitors In The Sacramento-Central Valley, Jordaine Mcginnity
Recreation, Parks, and Tourism Administration
The purpose of the study was to conduct a secondary analysis of the socio-demographics and physical activity levels of park users in the Sacramento-Central Valley region from the 2012 California Opinions and Attitudes Survey on Outdoor Recreation. The study was delimited to the parameters of gathering information via a telephone survey during 2012. The major conclusions indicate: a. the subjects are mostly White or Hispanic, middle-aged to senior status, married, and are part of the lowest socio-economic status, b. park visitation differs between groups as Hispanics visit more often and Non-Hispanics stay longer, and c. physical activity levels differ between …
An Examination Of The Motivations Of Attendees At Cal Poly's "Change The Status Quo" Conference, James Statton
An Examination Of The Motivations Of Attendees At Cal Poly's "Change The Status Quo" Conference, James Statton
Recreation, Parks, and Tourism Administration
The social activism community exists to address the collective responsibility of meeting needs and fighting for the rights of the disadvantaged and/or marginalized populations. The Change the Status Quo conference aims to educate, motivate, and activate attendees. The purpose of this study was to measure the motivations of attendees at the Change the Status Quo conference at Cal Poly to become involved in social activism. The study was conducted through a questionnaire distributed and collected during the final workshop of the conference. The findings from 72 participants indicated that most were female and college students. Most were also frequently involved …