Leisure Studies Commons^™

Unveiling The Power Of Tourism Research: Navigating Insights From Montana For 2024 And Beyond, Melissa Weddell, Kara Grau, Matthew Pettigrew

Institute for Tourism and Recreation Research Publications

ITRR presentation from the 2024 Governor's Conference on Tourism

Montana Residents' Attitudes Towards Tourism - 2023, Carter Bermingham, Megan Schultz, Matthew Pettigrew

Institute for Tourism and Recreation Research Publications

A summary of Montana residents' attitudes towards tourism from the 2023 season. Overall, results from this study show that Montana residents hold a generally positive attitude towards tourism in the state. Residents are aware of the economic benefit that tourism provides to their communities, and agree that the overall benefits outweigh the negative impacts. Perceptions of crowding at the statewide and community level appear to be easing from previous years.

2023 Estimates - Nonresident Visitation, Expenditures, And Economic Contribution, Kara Grau

Institute for Tourism and Recreation Research Publications

This report is a collection of estimates of 2023 nonresident visitation to Montana, expenditures by nonresident travelers in the state, and the contribution to Montana's economy of that traveler spending. Included are estimates by full year, quarter, trip purposed, and other visitor segments.

The Montana Travel Industry - 2023 Summary, Melissa Weddell

Institute for Tourism and Recreation Research Publications

2023 summary infographic of the Montana travel and recreation industry.

Yellowstone Harvest Festival, Livingston, Montana, Ava Worbets, Hunter Tillman, Megan Schultz

Institute for Tourism and Recreation Research Publications

attendees of the Yellowstone Harvest Festival. Surveys were implemented on site during the event. A total of 78 event attendees participated in the survey. Results show that 81% of respondents were residents of Montana and of those Montana residents, 33% were from Park County. Out-of-county respondents spent an average of 3.55 nights away from home. Of those nights, an average of 2.46 of those nights were in Livingston and 3.50 nights in other nearby locations. Respondents to the survey reported a total spending of $18,134 in the Livingston/Park County area. Results provide event organizers and Explore Livingston with useful data …

The Event At Rebecca Farm 2023, Kalispell, Montana, Ava Worbets, Hunter Tillman, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Rebecca Farm to provide insight into the characteristics of attendees to the twentysecond annual The Event at Rebecca Farm. Paper surveys were completed by 158 attendees of the event. Results show that 41% of attendees were residents of Flathead Country and 59% came from outside of Flathead County. Visitors spent an average of 6.55 nights in the Flathead Valley area. People spent the most money ($96,336) on accommodations (hotel/motel/B&B/rental cabin/home), followed by restaurants/bars ($21,265), then the Rebecca Farm Trade Fair ($17,126). Respondents to the survey reported total spending of $199,471 in the Flathead Valley. Results …

Itrr Presentation To Tourism Advisory Council, October 2023, Melissa Weddell

Institute for Tourism and Recreation Research Publications

Presentation deck to the Tourism Advisory Council, October 4, 2023 highlighting Institute for Tourism and Recreation Research project overview, research methods, collaborations, recent accomplishments, etc.

Itrr Annual Report - 35 Years - 1987-2022, Melissa Weddell

Institute for Tourism and Recreation Research Publications

Within the pages of this report, you will discover a comprehensive overview of our past and future research projects, travel, and outdoor recreation information and data, as well as who we are and how we collect data. By transparently sharing our experiences and growth, we aim to foster an environment of continuous improvement and shared understanding. Reflecting on the milestones achieved, ITRR has continued to evolve and flourish over the past 35 years, with our journey marked by innovation, collaboration, and unwavering pursuit of our mission to serve Montanans.

Montana Folk Festival 2023, Butte, Montana, Ava Worbets, Hunter Tillman, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the non-profit Mainstreet Uptown Butte to provide insight into the characteristics of attendees of the 2023 Montana Folk Festival. Paper surveys were completed by 860 attendees of the event. Results show that 82% of respondents were residents of Montana, and of those Montana residents, 45% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.43 nights in Butte-Silver Bow County and more people spent money on restaurants/bars and hotel/motel while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $199,074.00 in the Butte-Silver Bow County …

Resident Participation In Outdoor Recreation: Montana Fish, Wildlife & Parks, Carter Bermingham, Megan Schultz, Matthew Pettigrew

Institute for Tourism and Recreation Research Publications

This study was conducted to better understand resident participation in outdoor recreation, specifically on public lands managed by Montana Fish, Wildlife & Parks. Respondents were asked about their participation in outdoor recreation, the importance of outdoor recreation to their quality of life, and their satisfaction with the investment of outdoor recreation facilities in their local area, among other topics. The report also includes demographic information as well as analysis conducted at the regional level.

Gardiner Rodeo 2023, Gardiner, Montana, Ava Worbets, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Gardiner Chamber of Commerce to provide insight into the characteristics of attendees of the 2023 Gardiner Annual National Rodeo Association (NRA) Rodeo. Paper surveys were completed by 50 attendees of the event. Results show that 66% of respondents were residents of Montana, and of those Montana residents, 42% were from Park County. Out-of-county respondents spent an average of 6.14 nights in Gardiner and more people spent money on gasoline and restaurants/bars while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $14,045 in the Gardiner area. …

2022 Resident Visitation: Yellowstone National Park & Glacier National Park, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown

Institute for Tourism and Recreation Research Publications

This particular study was conducted to better understand resident visitation to the national parks in the state, and to also understand some of the obstacles that may have prevented residents from visiting the parks in 2022. This report includes information on monthly visitation to both Glacier and Yellowstone national parks, as well as the number of respondents who were deterred by the flooding in Yellowstone and the ticketed-entry system in Glacier.

Montana Travel Region & Counties - Economic Contribution Of 2021/2022 Averaged Nonresident Travel Spending, Kara Grau

Institute for Tourism and Recreation Research Publications

Nonresidents now spend over $5 billion in Montana each year. This report looks at the distribution of spending across Montana's six travel regions, as well as 18 of the 56 counties with the highest spending based on an average of 2021 and 2022 spending data.

Snowmobile Recreation In Western Montana, Liam Harry, Melissa Weddell

Institute for Tourism and Recreation Research Publications

This report is a summary of recreation snowmobilers in Western Montana regarding their visitor characteristics and demographics. The Institute forTourism and Recreation Research (ITRR) conducted surveys of snowmobilers to understand the profile and general characteristics of this user group.

Perceptions Of Tourism And Quality Of Life: A Case Study In Savannah, Georgia, Marissa J. Renee

Honors College Theses

The World Travel and Tourism Council estimates that Travel and Tourism accounted for 10.3% of the world economy in 2019 and ¼ of all net new jobs over the past five years. Savannah, Georgia has experienced huge growth in the last decade due to tourism, with visitor spending on lodging alone increasing from $466 million in 2009 to $1 billion in 2019. The current study examined differences in perceived impact of tourism on quality of life using established predictors of tourism sentiments. An online community survey was conducted in Chatham County, Georgia (N = 94) using the Tourism Quality of …

2022 Estimates - Nonresident Visitation, Expenditures, And Economic Contribution, Kara Grau

Institute for Tourism and Recreation Research Publications

This report is a collection of estimates of 2022 nonresident visitation to Montana, expenditures by nonresident travelers in the state, and the contribution to Montana's economy of that traveler spending. Included are estimates by full year, quarter, trip purposed, and other visitor segments.

The Montana Travel Industry - 2022 Summary, Melissa Weddell

Institute for Tourism and Recreation Research Publications

2022 summary infographic of the Montana travel and recreation industry.

Applications Of Travel And Tourism Research - 2023 Montana Governor's Conference, Melissa Weddell, Jim Auer, Matthew Pettigrew, Kara Grau

Institute for Tourism and Recreation Research Publications

2023 Montana Governor's Conference on Tourism and Recreation jointly presented session, with ITRR and MT Department of Commerce staff.

Montana Travel Regions & Counties - Economic Contribution Of 2019/2021 Averaged Nonresident Travel Spending, Kara Grau

Institute for Tourism and Recreation Research Publications

Money spent by those traveling in Montana has a direct effect on businesses where spending occurs, and it ripples throughout the state's economy from there. Statewide, spending by nonresident visitors (averaged over two years - 2019 and 2021) totaled $4.48 billion. This report details the methods and results of the economic impact analyses for each of Montana's six travel regions, as well as analyses for counties in which nonresident travelers spent approximately $50 million or more.

Montana Travel Experience Survey - Final Summary Report, Glenna Brown, Kara Grau, Megan Schultz

Institute for Tourism and Recreation Research Publications

This summary report highlights select findings from the nonresident 2021-2022 Montana Travel Experience Survey. Nonresident travelers who were interviewed by a surveyor in the state were given this survey along with the Nonresident Travel Survey after completing an in-person “Front End” survey at a gas station, rest area, or airport. Through June, 2022, 1,327 surveys were collected. Questions included topics related to visitors’ use of public lands, trip planning, and questions for first time and repeat visitors.

Montana Residents: Attitudes Towards Tourism 2022 & Resident Perceptions Of Community Disaster Preparedness, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown

Institute for Tourism and Recreation Research Publications

This report is a summary of Montana residents' attitudes towards tourism within the state. Since 1992, ITRR has asked residents questions specific to their attitudes towards tourism. This study was conducted to continue tracking the perception of the tourism industry in Montana, as well as expanding the original survey to include topics such as the perceived economic benefit tourism provides to local communities, crowding at the local community level, as well as questions focused on amenities to support tourism, and disaster preparedness.

Understanding Visitor Recreation Experiences On Montana's Public Lands, Kara Grau, Megan Schultz, Glenna Brown, Melissa Weddell

Institute for Tourism and Recreation Research Publications

The grandeur of Montana’s public lands attracts visitors from all over the world who want to experience the beautiful parks, wilderness, wildlife, and waters. Montana is ranked 10th in the nation in federal land ownership, with about 30% or 27 million acres, followed by state agencies that manage a little over 5 million acres. Moreover, Montana is the gateway to the iconic Glacier and Yellowstone National Parks.

Assessing The Impact Of The Yellowstone Tv Series On Montana's Tourism Economy, Patrick Barkey, Melissa Weddell

Institute for Tourism and Recreation Research Publications

The hugely successful and popular dramatic television show Yellowstone, which portrays the fictional Dutton family ranch in Montana, has sparked the interest of a worldwide audience in our state. In addition to its critical and commercial success, the show has emerged as a significant factor in the marketing of Montana, with its more than 10 million viewers treated to storylines, characters and scenery of the mountain west. How has the show’s success affected the arrival and subsequent spending of visitors to the state? A new study jointly produced by the Bureau of Business and Economic Research (BBER) and the Institute …

Synergies Between Residents: Evaluating Support And Concerns Of Recreation And Tourism Economic Development Within The Monongahela National Forest Region, Morgan R. Martin

Graduate Theses, Dissertations, and Problem Reports

Tourism has continually been presented as a growing economic sector around the world. Having become an area of increased interest for diversifying rural economies, tourism is an attractive alternative to the declining traditional economic engines of rural communities like agriculture, forestry, and mining. Rural destinations have become increasingly attractive to outside visitors who seek to pursue activities embedded within the local culture and distinctive attractive assets available in rural regions. The USDA has recognized the increasing importance of recreation and tourism economies as an emerging or priority area of national need and an effective means for rural development. Even with …

The Montana Travel Industry 2021, Melissa Weddell

Institute for Tourism and Recreation Research Publications

2021 summary of the Montana travel and recreation industry.

Three Essays On The Political Economy Of Cultural Production And Creative Labor, Luke Pretz

Doctoral Dissertations

This dissertation investigates the relationships between capital, cultural production, and creative labor. Essay one theorizes the basis for the intensification of pop music stardom following the introduction of on-demand streaming technology. Prior to the emergence of on-demand streaming, record labels and broadcasters had a mutualistic relationship, wherein the near cost-free music provided by record labels formed the basis for radio broadcasts, which in turn formed the basis for the consumption of that music. Following the emergence of on-demand streaming the mutualistic relationship was ruptured. Broadcasters, in the form of streaming platforms, transitioned to the cost-efficient cultivation of masses of highly …

Cross-Cultural Examination Of Vacation Policy On Employee Satisfaction And Happiness, Ketan D. Parekh

CMC Senior Theses

With the advent of technological advancement, entrepreneurship, and a higher emphasis on meritocracy, societies across the globe have experienced intense competition to outdo one another. This has pushed companies to place increased importance on worker productivity; large and small companies want to see their employees work harder, longer, and faster. With this increased demand for work, companies today are making sure they have suitable reward systems to ensure worker satisfaction and quality work production. However, what these reward systems look like and how they function contrast significantly across cultures, especially as it pertains to corporate leave policies. This thesis examines …

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Understanding And Contextualizing Foraging Among Recreational Opportunities In The North Central United States, Iris I. Mcfarlin

School of Natural Resources: Dissertations, Theses, and Student Research

Over the past few decades, there has been a resurgence in popularity and recognition of foraging for wild products and foods. Despite the cultural importance and ubiquity of foraging, there have been relatively few scientific investigations (as compared to other consumptive outdoor activities such as hunting and fishing) of the social factors influencing foraging behavior, landscape preferences, and the types of materials foraged in the United States. As such, there is a fundamental need to understand more about the practice and about those who participate. We conducted two surveys to gather information on foragers’ motivations and demographic characteristics and to …

The Montana Expression 2021: Resident Employment, Relocation, And Outdoor Recreation During Covid-19, Megan Schultz, Carter Bermingham

Institute for Tourism and Recreation Research Publications

This report is a summary of Montana residents and their self-reported use of public lands and waterways during 2020 compared to previous years. Data were collected from January 1st to March 31st of 2021. As a result of the pandemic, the number of people participating in outdoor recreation in certain parts of the country increased significantly – Montana being one of those places. Public lands and waterways, like state and federally managed parks, reported record visitation numbers for some months of 2020. In addition, anecdotal reports from public land managers and tourism partners also suggests that the level of use …