Behavioral Economics Commons^™

Can The Circular Economy Concretize Sustainability? A Construal Level Approach To Encourage Sustainable Consumption., Jolie Gutentag

Theses and Dissertations

Despite a growing awareness and understanding of the impact our lifestyles have on the environment, most people have not adequately changed their consumption patterns. One possibility for the disconnect is the perceived abstractness of sustainability. Drawing on construal level theory, this research proposes that framing environmental sustainability as circularity, using the principles of the circular economy, reduces the perceived abstractness of sustainability. Four studies investigate the effects of circular framing on sustainable consumption behavior, including the moderating role of consumers’ chronic level of construal, an innate mindset reflecting a tendency to view information more concretely or abstractly. Findings provide initial …

Economic Analysis Of Green Marketing: The Correlation Between Consumers And Firms Through Environmental Incentives, Naomi Joyce

University Honors Theses

This thesis will seek to explore and analyze incentives in the market with relation to consumers and firms interacting in the current economic and environmental situation of the United States. These incentives are crucial to understanding the relationship between green consumerism and firm positions in the market. By analyzing the characteristics of green consumers and their reactions of firms, a better understanding of the economic relationship of firms and consumers for the future will become more apparent. The green consumer exhibits personal patterns in their purchasing habits which firms can utilize to attract the green consumer while increasing profits. When …

Attribute Abstraction, Feature-Dimensionality, And The Scaling Of Product Similarities, Michael D. Johnson, Donald R. Lehmann, Claes Fornell, David A. Horne

Michael D. Johnson

This paper examines the attributes that consumers use when making product similarity judgments and their effect on similarity scaling. Previous research suggests that concrete brands are judged using dichotomous features while more abstract product categories are judged using continuous dimensions. This, in turn, suggests that the appropriateness of spatial scaling increases relative to tree scaling as one moves from brands to product categories. The results of two studies support an increase in the fit of spaces relative to trees from brands to categories. However, the abstractness of the judgments appears to be driving the effect, not the use of features …

Expenditure, Confidence, And Uncertainty: Identifying Shocks To Consumer Confidence Using Daily Data, Marta Lachowska

Marta Lachowska

The importance of consumer confidence in stimulating economic activity is a disputed issue in macroeconomics. Do changes in confidence represent autonomous fluctuations in optimism, independent of information on economic fundamentals, or are they a reflection of economic news? I study this question by using high-frequency microdata on spending and consumer confidence, and I find that consumer confidence contains information relevant to predicting spending, independent from other indicators. The exogenous movements in consumer confidence lead to very short fluctuations in consumer spending, consistent with the hypothesis that more consumer confidence reflects less uncertainty about the future.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Dr. Tamilla Curtis

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Park Aid Systems: Factors That Affect Consumer Purchase Decisions, Nadeesha Kushlanie Surasinha Thewarapperuma

Electronic Theses and Dissertations

Backover crashes in the United States result in at least 300 fatalities and 17,000 injuries every year. Backover crashes occur when a non-occupant of a vehicle is struck by a vehicle moving in reverse. Children are particularly vulnerable. Of the 300 fatalities, at least 100 deaths are children under the age of five. Limited visibility is one factor behind these deaths. The deaths are especially tragic, since the availability of a simple park aid device can expand a driver’s field of vision during a reversal maneuver. Park aid devices include a rearview camera or a sensory system.

This project is …

Expenditure, Confidence, And Uncertainty: Identifying Shocks To Consumer Confidence Using Daily Data, Marta Lachowska

Upjohn Institute Working Papers

The importance of consumer confidence in stimulating economic activity is a disputed issue in macroeconomics. Do changes in confidence represent autonomous fluctuations in optimism, independent of information on economic fundamentals, or are they a reflection of economic news? I study this question by using high-frequency microdata on spending and consumer confidence, and I find that consumer confidence contains information relevant to predicting spending, independent from other indicators. The exogenous movements in consumer confidence lead to very short fluctuations in consumer spending, consistent with the hypothesis that more consumer confidence reflects less uncertainty about the future.

The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …

An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw

Faculty Research & Creative Activity

The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.

An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw

Linda Simpson

The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.

An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw

Faculty Research & Creative Activity until 2018 (FCS)

The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …