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Speech and Rhetorical Studies Commons

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Full-Text Articles in Speech and Rhetorical Studies

Rhetsec_ | Rhetorical Security, Jennifer Mead Dec 2019

Rhetsec_ | Rhetorical Security, Jennifer Mead

Culminating Projects in English

Rhetsec_ examines the rhetorical situation, the rhetorical appeals, and how phishing emails simulate "real" emails in five categories of phishing emails. While the first focus of cybersecurity is security, you must also understand the language of computers to know how to secure them. Phishing is one way to compromise security using computers, and so the computer becomes a tool for malicious language (phishing emails and malware) to be transmitted. Therefore to be concerned with securing computers, then you must also be concerned with language. Language is rhetoric's domain, and the various rhetorical elements which create an identity of the phisher …


When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …


The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr. May 2019

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works …