Speech and Rhetorical Studies Commons^™

A Functional Analysis Of 2008 Presidential Primary Tv Spots, William L. Benoit, Leslie Rill

Speaker & Gavel

The 2008 presidential campaign was unusual for a number of reasons. For the first time since 1952, neither the President nor the Vice President contended for the Oval Office. This meant highly contested primaries in both major political parties. As the Democratic primary ground toward the end, the leading candidates were an African-American–Barack Obama–and a woman–Hillary Clinton. More money was raised and spent on the primary campaign than ever before. This means that the campaign messages in this election deserve scholarly attention. This study applies Benoit’s Functional Theory and Petrocik’s Issue Ownership Theory to primary campaign ads from both major …

When Water Works: A Case Study Of Campaign Tears And The 2008 Presidential Election, Ryan Neville-Shepard

Speaker & Gavel

Since the fall of Senator Ed Muskie in the 1972 Democratic primary there has been an unwritten rule that political candidates should avoid crying. However, four presidential candidates cried in ten separate incidents during the 2008 election cycle, with only three episodes receiving negative attention. Addressing this inconsistency in the “Muskie rule,” in this essay I argue the effect of crying on a political candidate’s image is not well understood. As such, this essay develops and applies a framework for comprehending when crying will likely trigger a public relations crisis, and when it might actually benefit a candidate.

A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz

Speaker & Gavel

This study performed content analysis on the general election TV spots from Democratic nominee Barack Obama and Republican nominee John McCain in the 2008 presidential campaign. There was no significant difference in function by incumbency, which is not surprising given that neither major party candidates was the sitting president or vice president. Unlike ads from previous years, these ads contained more attacks (65%) than acclaims (34%; and like earlier campaigns few defenses: 1%). These ads stressed policy (58%) more than character (42%). The Democratic candidate, as in previous elections, discussed policy more, and character less, than the Republican candidate. Both …

A Functional Analysis Of 2008 And 2012 Presidential Candidacy Announcement Speeches, William L. Benoit, Mark Glantz

Speaker & Gavel

This study investigates messages in the surfacing phase of the presidential campaign, through a content analysis of presidential candidacy announcement speeches from the 2008 and 2012 elections. This study applied the Functional Theory of Political Campaign Discourse to nine Democratic announcement speeches from 2008, 11 Republican announcement addresses from 2008, and 12 Republican announcement speeches from 2012. This work extends previous research on announcement speeches from 1960-2004 (Benoit, Henson, Whalen, & Pier, 2007). Overall, announcements from 2008 and 2012 used acclaims (75%) more than attacks (25%) or defenses (0.5%). The same announcements discussed policy more than character (58% to 42%); …

Obama Transforming: Using Functional Theory To Identify Transformational Leadership, Kristina Drumheller, Greg G. Armfield

Speaker & Gavel

The 2008 presidential campaign convention speeches broke records as viewers flocked to the speeches by Obama, Palin, and McCain in numbers that rivaled American Idol ratings. Adapting functional theory (Benoit, 2007) to include transformational leadership characteristics (Bass & Avolio, 1990), President Obama‘s 2008 nomination acceptance speech was used test the adapting of functional theory for analyzing leadership claims. Secondary data were used as evidentiary support of Obama‘s efforts to make changes once in the White House. Results are discussed and framed within functional theory and transfor-mational leadership.

Newspaper Coverage Of The 2008 General Election Presidential Campaigns, William L. Benoit, Jayne R. Goode, Mark Glantz

Speaker & Gavel

News coverage of political campaigns is very important to the political campaign process. Some voters pay little attention to debates or other sources of information about the candidates and their policies. The news is one important source of this information. Newspapers can also supplement and reinforce the information possessed by voters who do attend to campaign messages. This study content analyzed news coverage of the 2008 general election presidential campaign (New York Times, Washington Post, USA Today). Horse race coverage was most common topic (45%), followed by themes about character (32%), and policy (23%). The tone of newspaper coverage was …

A Functional Analysis Of 2008 And 2012 Presidential Nomination Acceptance Addresses, William L. Benoit

Speaker & Gavel

This study investigates the presidential candidates’ nomination acceptance ad-dresses in 2008 and 2012. This study applied Benoit’s (2007) Functional Theory of Political Campaign Discourse to the four Acceptances (one from McCain, two from Obama, and one from Romney). Traditionally the conventions kick off the general election campaign and the nominees’ acceptance addresses are high-lights of these events. This work extends previous research on acceptance ad-dresses speeches from 1952-2004. The speeches in 2008 and 2012 used acclaims (73%) more than attacks (27%) or defenses (0.5%). Incumbents acclaimed more, and attacked less, than challengers, particularly when they discussed their records in office …

Survival Strategies In Solidly Partisan States An Analysis Of Centrist Appeals In 2012 U.S. Senate Debates, Matthew L. Spialek, Stevie M. Munz

Speaker & Gavel

With the growing number of centrist senators diminishing on Capitol Hill, the next few election cycles will be crucial to the survival of this moderate group of lawmakers. Campaign debate scholars should investigate how vulnerable incumbents construct a centrist issue agenda and image to connect with voters in states ideologically incongruent with the incumbents’ parties. In doing so, debate scholars will also fill the lack of lower-level debate research. Utilizing both quantitative and qualitative methods, this analysis examined the debate appeals of Sens. Claire McCaskill (D-MO) and Scott Brown (R-MA). Findings suggest McCaskill’s issue agenda was congruent with a centrist …

Bully Or Dupe?: Governor Chris Christie’S Image Repair On The Bridge Lane Closure Scandal, William L. Benoit

Speaker & Gavel

In 2013, two lanes leading to the George Washington Bridge – the busiest in the nation – in Fort Lee, NJ, were closed. In January of 2014, it emerged that Christie’s Deputy Chief of Staff Kelley instigated this problem. Governor Christie was accused of retaliating against Fort Lee’s Mayor Mark Sokolich, who had not endorsed Christie’s re-election bid. Christie fired Kelley, held a press conference, and apologized to Sokolich and the people of Fort Lee. Christie’s primary strategies were mortification and corrective action, but he also used denial, differentiation, minimization, and defeasibility to deal with this situation. Minimization was interesting …

Foreign Policy Rhetoric In The 1992 Presidential Campaign: Bill Clinton’S Exceptionalist Jeremiad, Jason A. Edwards

Speaker & Gavel

This essay examines presidential candidate Bill Clinton’s rhetoric regarding America’s role in the world during the 1992 presidential campaign. Despite the fact that foreign policy was George H.W. Bush’s strength during the campaign, candidate Clinton was able to develop a coherent vision for America’s role in the world that he carried into his presidency. I argue he did so by fusing together the American exceptionalist missions of exemplar and intervention. In doing so, Clinton altered a tension embedded in debates over U.S. foreign policy rhetoric. To further differentiate his candidacy from President Bush, Clinton encased this discourse within a secular …

Descriptive Analysis Of Ted Cruz's Announcement Speech, Jacqueline A. Bast

Rhetorical Analyses of the Announcement Speeches of Presidential Hopefuls

No abstract provided.

Explaining The Revolution: Vernacular Discourse And The Tipping Point In America’S 2006 Midterm Election, Ryan Michael Shepard

Communication and Theater Association of Minnesota Journal

The 2006 midterm election marked perhaps the first time that the American public held the Bush administration accountable for its controversial actions. Various explanations have been offered for the backlash, ranging from public concern about the war to disgust over sex scandals involving prominent conservatives. In this essay, through analysis of vernacular discourse appearing in letters to the editor from USA Today, I argue that the election results stemmed from Bush’s weakening credibility – in respect to the dimensions of honesty, competence, and moderation – which limited the effectiveness of his rhetoric that was so powerful since September 11th.

The Triad Of Evil And The Bush Incumbency: Convergence, Competition, And Cooperation, Meryl J. Irwin Carlson

Communication and Theater Association of Minnesota Journal

In this essay, I analyze discourses circulating during the 2004 re-election campaign of George W. Bush and Dick Cheney as a means to explore the interactions of three tropes of “evil” as identified by James P. McDaniel (2003). In the months between September 11, 2001 and November 2, 2004, the tropes of “Evil-in-itself,” “Evil-for-itself,” and “Evil-for-others” converged, combined, and competed in the culmination of criticism leveled at the Bush-Cheney campaign regarding the screening of entrants into events and rallies. Integral to this interaction is the articulation of American democracy with capitalism, as theorized by Kenneth Burke (1969). Ultimately, I argue …

Occupy Judaism: Religion, Digital Media, And The Public Sphere, Ayala Fader, Owen Gottlieb

Articles

This article provides an analysis of Occupy Judaism, an explicitly religious expression of Jewish protest, which occurred simultaneously with Occupy Wall Street, the direct-democracy movement of 2011. Occupy Judaism, like Occupy Wall Street, took place both in physical spaces of protest in New York City and digitally, through mobilizing and circulating debate. The article focuses on the words and actions of Daniel Sieradski, the public face and one of the key founders of Occupy Judaism, supplemented by the experiences of others in Occupy Judaism, Occupy Wall Street, and Occupy Faith (a Protestant clergy-led initiative). We investigate what qualified as religion …

Encouraging Bipartisanship: Polarization And Civility As Rhetorical Tools For Ameliorating The U.S. Senate’S Partisan Environment, Angela Marie Mcgowan

Dissertations

On October 1, 2013, the Senate buckled under the pressure of intense partisanship. Dramatically demonstrating their lack of mutual agreement, senators refrained from conducting the nation’s business for 16 days. Considerable media attention covered this shut down, especially the ensuing rhetorical activities of the Senate’s female policymakers who urged bipartisanship. The flurry of activity surrounding the legislative impasse sparked this dissertation’s conceptual orientation. Accordingly, this investigation reveals how Washington lawmakers can, in good faith, set aside partisan views in order to accommodate policy objectives.

This project reveals rhetorical strategies that, when utilized, are capable of facilitating Senate bipartisanship. Each chapter …

Healing Through Hope: A Rhetorical Analysis Of Barack Obama’S National Eulogies, Victoria West

Hollins Student Conference (2012-2016)

This paper analyzes President Barack Obama’s rhetoric in three of his national eulogies in order to examine how Obama consoles the nation following various tragedies and how his strategies differ from past presidents. These three addresses include President Obama’s responses to the Sandy Hook Elementary School shooting, the Boston Marathon bombings, and the West, Texas, plant explosion. For this paper a rhetorical analysis of Obama’s addresses was performed using a form of genre criticism. The components of this genre criticism were drawn from Robert Dennis and Adrienne Dennis Kunkel’s (2004) framework concerning national eulogy rhetoric. The results of this analysis …

Living Proof: Autobiographical Political Argument In We Are The 99 Percent And We Are The 53 Percent, Doron Taussig

Media and Communication Studies Faculty Publications

People often cite life experiences as evidence in political arguments, though personal experience is far from generalizable. How do these arguments work? In this paper, I consider the rhetorical dynamics of “autobiographical political argument” by examining We are the 99 Percent and We are the 53 Percent, two blogs that use autobiographical stories to make discursive points. I argue that these autobiographical appeals efficiently use all three of Aristotle’s persuasive “proofs”—logos (logic), ethos (credibility), and pathos (emotion). Then I show that many of the blogs’ stories focus on “redemption,” a theme personality psychologists have found emphasized in the narrative …

Missiles As Messages: Appeals To Force In President Obama's Strategic Maneuverability On The Use Of Chemical Weapons In Syria, Ronald Walter Greene, Jay Alexander Frank

Ronald Walter Greene

No abstract provided.

Descriptive Analysis Of Bernie Sanders Announcement Speech, Christina Culotta

Rhetorical Analyses of the Announcement Speeches of Presidential Hopefuls

No abstract provided.

Chasing The American Dream: Marco Rubio’S Candidacy Announcement, Valerie Spreeman

Rhetorical Analyses of the Announcement Speeches of Presidential Hopefuls

No abstract provided.

Bloggers And Their Impact On Contemporary Social Movements: A Phenomenological Examination Of The Role Of Blogs And Their Creators In The Lgbt Social Movements In Modern United States, Bobby K. Huen

Department of Conflict Resolution Studies Theses and Dissertations

The Internet is a ubiquitous feature in everyday life, but its application to social movements has yet to be completely understood. This phenomenological study examines the lived experiences of bloggers who focused on the gay, lesbian, bisexual, and transgender (LGBT) movement in the United States to understand the impact bloggers and their work as online activists have on existing LGBT social movement organization and operation. Data collection is gathered from semi-structured and open-ended interviews with four social movement bloggers using web-conference software over the course of three months. The results of this study indicated that internet has empowered individual activists, …

Going Solo: A Study Into The Framing And Salience Of International Terrorism, Arianne Gouveia

Masters Theses

In order to explore presidential rhetoric, media coverage and its contribution to public opinion, this thesis will examine these facets in the matters of international terrorism. More specifically, terrorism in India, Syria, and Afghanistan will be assessed and compared during two time periods: 2003-2004, and 2011-2012. This thesis will predominately attempt to evaluate the relationship between the Global Terrorism Index (GTI) and actual coverage. By searching for key words in presidential speeches from President Obama and President Bush, evaluating the news coverage of terrorist activity in all three countries, this thesis will attempt to show the impact of presidential speeches …

Healing Through Hope: A Rhetorical Analysis Of Barack Obama’S National Eulogies, Victoria West

Undergraduate Research Awards

This paper analyzes President Barack Obama’s rhetoric in three of his national eulogies in order to examine how Obama consoles the nation following various tragedies, and how his strategies differ from past presidents. These three addresses include President Obama’s responses to the Sandy Hook Elementary School shooting, the Boston Marathon bombings, and the West, TX plant explosion. For this paper a rhetorical analysis of Obama’s addresses was performed using a form of genre criticism. The components of this genre criticism were drawn from Robert Dennis and Adrienne Dennis Kunkel’s (2004) framework concerning national eulogy rhetoric. The results of this analysis …