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Speech and Rhetorical Studies Commons

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Theses/Dissertations

Rhetoric and professional communication

1995

Arts and Humanities

Articles 1 - 2 of 2

Full-Text Articles in Speech and Rhetorical Studies

Rhetoric And Metaphor In The Emergence Of Modern Physics , Richard David Johnson Jan 1995

Rhetoric And Metaphor In The Emergence Of Modern Physics , Richard David Johnson

Retrospective Theses and Dissertations

This dissertation offers a series of rhetorical analyses of the seminal papers of the quantum theory. Specifically, it discusses the central role that metaphors play in the invention of new scientific arguments that form the basis of schools of scientific thought. The theory of metaphor that is developed for analysis is situated into the tradition of the rhetoric of the "older" sophists of ancient Greece. Metaphor, or more accurately 'trope,' was a constitutive feature of sophistic beliefs about language and rhetoric. Applied to scientific texts, the sophistic understanding of metaphor illustrates how scientific beliefs can be brought into contrast, leading ...


Gendered Graphics: An Examination Of The Effect Of Gender On Visuals In Professional Communication , Michael Joseph Hassett Jan 1995

Gendered Graphics: An Examination Of The Effect Of Gender On Visuals In Professional Communication , Michael Joseph Hassett

Retrospective Theses and Dissertations

This dissertation reports a study that examines the effect of gender on the creation and interpretation of visuals used in diagrams of the sunflowerseed oil extraction process;Gender has long been considered an issue worth pursuing in studies of communication behaviors. Research completed on gender and communication can be divided into two areas: (1) studies investigating performance differences between males and females and (2) studies investigating the perception of differences between males and females. This dissertation explores definitions of gender and surveys research in gender and communication in both areas. It applies this research to the use of visual elements ...