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Rhetoric

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Full-Text Articles in Speech and Rhetorical Studies

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr. May 2019

The Ethics Of Occultic Communication: An Invocation Of Joshua Gunn And Sissela Bok, James Thomas Begley Jr.

Electronic Theses and Dissertations

Occultic rhetoric, according to Joshua Gunn, is a genre of discourse concerned with the study and practice of secret communications. The strategic sharing of secret messages involves a host of methods and conventions designed for the selective disclosure of hidden knowledge, thus controlling the boundaries of (and accessibility to power between) insider and outsider groups. Occultic rhetoric has its uses in everyday encounters, but the abuse of such manipulative strategies, especially by those in the academy and other positions of power and trust, calls for an ethical response. This dissertation submits occultic rhetoric to moral investigation by incorporating the works ...


A Rhetorical Analysis Of Opening Statements In Trial: Reconsidering The Classical Canon Of Invention, Andrew Chandler May 2019

A Rhetorical Analysis Of Opening Statements In Trial: Reconsidering The Classical Canon Of Invention, Andrew Chandler

Undergraduate Theses

This analysis of 21 opening statements probes at current persuasive practices employed by trial attorneys through the lens of mainstream legal advice and an expanded definition of rhetorical invention – one which includes both discovery and creation. An evaluation of such practice reveals the utility, and furthermore the duty of the advocate, to draw upon an expanded realm of available arguments.


Investigating Latino Stereotypes And Identification In One Day At A Time: A Rhetorical Criticism Of Latino Representations In Entertainment Media, Hannah Stewart Apr 2019

Investigating Latino Stereotypes And Identification In One Day At A Time: A Rhetorical Criticism Of Latino Representations In Entertainment Media, Hannah Stewart

Communication Undergraduate Honors Theses

Since television has had the ability to entertain, it has also had the ability to persuade us about how we ought to perceive the world. To do so, television has long relied on stereotypes, whether they are of gender, race, or class, and research across media and communication disciplines have identified that representations of these marginalized groups reinforce stereotypes’ existence in and out of television. The purposes of this analysis are to examine stereotypical narratives surrounding Latinos and the Latino experience in America, as well as to understand how these stereotypes are challenged. Using a combination of narrative and ideological ...


Malcolm X And Black Lives Matter: How Media Bias, Globalization, And Exigence Affect The Messages Of Rhetorical Movements, Nancy Heise May 2018

Malcolm X And Black Lives Matter: How Media Bias, Globalization, And Exigence Affect The Messages Of Rhetorical Movements, Nancy Heise

Honors Theses AY 17/18

In order to provide insight into the effectiveness of messages about racial equality for black Americans, this project utilized Critical Race Theory (CRT) to assess and juxtapose two Malcolm X speeches with rhetoric from the Black Lives Matter (BLM) movement, through neo-Aristotelian Criticism. The messages from Malcolm X’s two speeches and the rhetoric from the BLM movement were extrapolated and defined through Critical Race Theory. Themes of globalization, Black Nationalism, epistemology, white-centricity, black-affirmation, self-identification, imagery, and media bias have been touched on and explored. The speeches, the rhetoric and all of their elements were placed in their historical contexts ...


The Myth Of Southern Atonement: Constructed Forgiveness In Public Spaces, Elizabeth Ashley Clayborn May 2018

The Myth Of Southern Atonement: Constructed Forgiveness In Public Spaces, Elizabeth Ashley Clayborn

Theses and Dissertations

This thesis provides a rhetorical analysis of public space in Arkansas and examines the ways in which the myth of Southern Atonement is constructed within those spaces. Three formal elements characterize Southern Atonement: absolution from the past, distinctiveness in constructed authenticity, and hope for a post-racial future. The analysis develops over three case studies which I argue contribute to the construction, engagement, and actualization of this cultural myth. The first chapter looks at Fort Smith, Arkansas, and The Unexpected art project as a source of identity construction and place attachment. Then I examine The Billgrimage, or the monuments and museums ...


Four Facets Of Diminishment In Cicero's Pro Caelio: Dilemma, Irony, Understatement, And Comedy, Donald Matthew Pasko Apr 2018

Four Facets Of Diminishment In Cicero's Pro Caelio: Dilemma, Irony, Understatement, And Comedy, Donald Matthew Pasko

Graduate Theses and Capstone Projects (excluding DNP)

No abstract provided.


“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei Mar 2018

“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei

Communication Studies

No abstract provided.


Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz Jan 2018

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well ...


Getting Somewhere: People V. Turner (2016) And The Efficacy Of Survivor Narratives, Gheorghe L. Williams May 2017

Getting Somewhere: People V. Turner (2016) And The Efficacy Of Survivor Narratives, Gheorghe L. Williams

Capstone Projects and Master's Theses

An examination of the narrative and rhetorical techniques employed in survivor narratives, and how these have been necessitated by legal biases and unjust social and cultural practices.


Grassroots Diplomacy And Vernacular Law: The Discourse Of Food Sovereignty In Maine, John Welton May 2017

Grassroots Diplomacy And Vernacular Law: The Discourse Of Food Sovereignty In Maine, John Welton

Electronic Theses and Dissertations

This thesis studies the discourse of food sovereignty in Maine, a coalition of small-scale farmers, consumers, and citizens building an alternative food system based on a distributed form of production, processing, selling, purchasing, and consumption. This distribution occurs at the municipal level through the enactment of ordinances. Using critical-rhetorical field methods, I argue that the discourse of food sovereignty in Maine develops a ‘constitutive’ rhetoric that composes rural society through affective relationships. Advocates engage the industrial food system to both expose its systemic bias against small-scale farming and construct their own discourse of belonging. Based upon agrarian values such as ...


Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches Mar 2017

Sexy Robots: A Perpetuation Of Patriarchy, Ashlyn Des Roches

Communication Studies

This feminist critique looks into the way that gender, specifically females, are portrayed in some of Hollywood's top films involving Artificial Intelligence: Blade Runner, Her, and Ex Machina. These movies work as a perpetuation of patriarchal ideologies while maintaining the objectification and hypersexuality of women as normalized behaviors. Additionally, while some forms of empowerment are conveyed, the features illustrate women merely on a spectrum of extreme behavior; due to Heuristics and Cultivation Theory, these misrepresentations can be associated with women outside the surrealist realm of the depicted artificially intelligent worlds.


The State House And The White House: Gubernatorial Rhetoric During The Obama Administration, Austin Peyton Trantham Jan 2017

The State House And The White House: Gubernatorial Rhetoric During The Obama Administration, Austin Peyton Trantham

Theses and Dissertations--Political Science

What is the importance of political speechmaking? Do state governors discuss presidential priorities? This study addresses these questions by analyzing the contents of annual State of the State addresses given by governors from 2012 to 2014 during the presidency of Barack Obama. A descriptive paper provides evidence that governors primarily discuss employment and economic issues in their addresses, are discussing greater number of policy issues than in previous decades, and are delivering their address before the presidential State of the Union message. Examining health care and immigration policy in separate empirical papers, I theorize that contextual factors, including legislative partisanship ...


Language, Rhetoric, And Politics In A Global Context: A Decolonial Critical Discourse Perspective On Nigeria’S 2015 Presidential Campaign, Yunana Ahmed Jan 2017

Language, Rhetoric, And Politics In A Global Context: A Decolonial Critical Discourse Perspective On Nigeria’S 2015 Presidential Campaign, Yunana Ahmed

Dissertations, Master's Theses and Master's Reports

In this dissertation, I conceptualize a rhetorical and linguistic analysis of politics from a decolonial framework (Mignolo, 2011; Smith, 2012). My analysis draws on classical rhetoric (Aristotle, 2007), cultural rhetoric (Mao, 2014; Powell, et al., 2014; Yankah, 1995), and linguistics (Chilton, 2004) to reveal the different ways ideological and hegemonic struggles are discursively constructed in Nigerian political campaign discourse. The data for this study come from two speeches delivered by former President of Nigeria Goodluck Jonathan during the 2015 electoral campaign. This includes his declaration-of-intent speech and his speech marking the commencement of his formal campaign activities. My research demonstrates ...


Hillary Rodham Clinton And Shifts In Gendered Rhetorical Style, Mackenzie Lombardi Jan 2017

Hillary Rodham Clinton And Shifts In Gendered Rhetorical Style, Mackenzie Lombardi

Undergraduate Theses and Professional Papers

Hillary Rodham Clinton is arguably the most visible and controversial female political figure of our time. As First Lady, the Senator from New York, the Secretary of State, and a two-time Presidential candidate, the rhetorical space around Clinton is saturated with cultural assumptions of gender, power, and politics. In many ways Clinton is emblematic of the infamous “double bind” that all women who seek to challenge normative gendered roles must inevitably face. Much academic and cultural focus has been centered on the ways in which Hillary Rodham Clinton is a subject of gendered rhetoric. This paper, instead, builds on the ...


The Syrian Refugee Crisis: A Rhetorical Analysis Of President Barack Obama, Hillary Clinton, And President Donald J. Trump’S Political Discourse About Syrian Refugees, Erin Lionberger Jan 2017

The Syrian Refugee Crisis: A Rhetorical Analysis Of President Barack Obama, Hillary Clinton, And President Donald J. Trump’S Political Discourse About Syrian Refugees, Erin Lionberger

Electronic Theses and Dissertations

In this thesis, I introduce the reader to sixteen texts of political discourse about Syrian refugees from three rhetors; President Barack Obama, Hillary Clinton and President Donald J. Trump. As the Syrian refugee crisis continues to grow, political leaders and citizens around the world debate the appropriate way to provide aid to those fleeing Syria. I rhetorically analyze multiple texts from each of these politicians’ and their use of framing, ideographs and metaphors within their political discourse. In my research, I suggest that the framing language used by each rhetor about Syrian refugees has varying impacts on the audience. The ...


The Making Of A Virtual Monster: Ideological Criticism On The Isis Hate And Extremism, Md Shah Jahan Jan 2017

The Making Of A Virtual Monster: Ideological Criticism On The Isis Hate And Extremism, Md Shah Jahan

All Theses, Dissertations, and Other Capstone Projects

The 9/11 incident and its subsequent terrorism specifically the rise of radical Islamist groups like ISIS (Islamic State of Iraq and Syria), and al-Qaeda astounds the world. ISIS’s propaganda technique using digital media helps the terrorist group motivate and recruit a large group of people from around the world. Terrorist incidents like the Dhaka café in 2016 and France soccer game attack in 2015 provide a glimpse of ISIS ferocity and barbarism with its subsequent series of attacks. This research examines the kind of rhetorical language that ISIS leaders and followers use to support their ideologies. And, how ...


Rhetorical Analysis Of Monsanto, Kyle J. Brannon Dec 2016

Rhetorical Analysis Of Monsanto, Kyle J. Brannon

Undergraduate Honors Theses

Rhetoric, and therefore persuasion, can be utilized to impact society in profound ways. These communication devices can also be used for more sinister and nefarious purposes that can leave black marks on any society’s history. For the purpose of this rhetorical analysis, I thoroughly investigated three artifacts used by the Monsanto Corporation. This project attempts to show how Monsanto utilizes rhetoric and persuasion to convince consumers their products are safe to purchase, although there is no scientific consensus regarding that safety to humans and the environment. Through an examination of these artifacts, I was able to examine how Monsanto ...


A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim Jun 2016

A Rhetorical Criticism Of Blackfish: Making Waves In Orca Activism, Lindsay Beisheim

Communication Studies

No abstract provided.


Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell Apr 2016

Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell

Electronic Theses and Dissertations

Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The ...


Beyond Superfund: How Four Communities Market Outdoor Recreation To Overcome Stigma, Kelley Christensen Apr 2016

Beyond Superfund: How Four Communities Market Outdoor Recreation To Overcome Stigma, Kelley Christensen

Graduate Theses & Non-Theses

This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.


The Rhetoric Of Visual Aesthetics: Image, Convention, And Form In New Media, Daniel Hyunjae Kim Jan 2016

The Rhetoric Of Visual Aesthetics: Image, Convention, And Form In New Media, Daniel Hyunjae Kim

Communication Graduate Theses & Dissertations

Across multiple contexts within photography’s relatively brief history as a medium of ‘light inscription,’ a ubiquitous relationship pairing photographer with subject has dominated a common understanding of the art (technê). This pairing, across time, consistently demonstrates a dominant and linear perspective, wherein the former (photographer) works to “capture” the latter (the subject), toward the production of an image--whether inscribed on print media of the traditional darkroom, or through the bright screens of our contemporary mobile devices. This dissertation examines this linear relationship, and in particular, what new potential may emerge when photography is considered apart from it. That is ...


The Aurality Of Rhetoric: A Critical Hermeneutic Of Cape Breton’S Rhetorical Music Community, Gregory J. Dorchak Jan 2016

The Aurality Of Rhetoric: A Critical Hermeneutic Of Cape Breton’S Rhetorical Music Community, Gregory J. Dorchak

Doctoral Dissertations

Although the field of rhetorical studies has expanded from the notion that rhetoric only applies to speeches, there has been little attention paid to the rhetoric of sound. This project focuses on the rhetoric of sound, specifically the musical rhetoric of the community of Cape Breton Island, in Nova Scotia, Canada. Cape Breton has a long history of maintaining a traditional music community, with its origins in Scotland. The fiddle music of Cape Breton is renowned as a genre of Celtic music. This project looks at the rhetorical acts of the musicians and investigates how these acts of vernacular rhetoric ...


Encouraging Bipartisanship: Polarization And Civility As Rhetorical Tools For Ameliorating The U.S. Senate’S Partisan Environment, Angela Marie Mcgowan May 2015

Encouraging Bipartisanship: Polarization And Civility As Rhetorical Tools For Ameliorating The U.S. Senate’S Partisan Environment, Angela Marie Mcgowan

Dissertations

On October 1, 2013, the Senate buckled under the pressure of intense partisanship. Dramatically demonstrating their lack of mutual agreement, senators refrained from conducting the nation’s business for 16 days. Considerable media attention covered this shut down, especially the ensuing rhetorical activities of the Senate’s female policymakers who urged bipartisanship. The flurry of activity surrounding the legislative impasse sparked this dissertation’s conceptual orientation. Accordingly, this investigation reveals how Washington lawmakers can, in good faith, set aside partisan views in order to accommodate policy objectives.

This project reveals rhetorical strategies that, when utilized, are capable of facilitating Senate ...


Place, Space, And Family: A Rhetorical Analysis Of The Resistance Rhetoric Of Judy Bonds, Alex K. Davenport Jan 2015

Place, Space, And Family: A Rhetorical Analysis Of The Resistance Rhetoric Of Judy Bonds, Alex K. Davenport

Masters Theses

This thesis examines the ways that rhetorics of resistance can operate in contemporary social conditions. I do this specifically by examining the rhetoric of Judy Bonds, an environmental justice activist who opposed mountaintop removal (MTR) mining in Appalachia. I utilize a qualitative rhetorical approach to examine 34 instances of Bonds’ discourse as well as my own autoethnographic reflections focused on my work with Mountain Justice, a regional anti-MTR activist organization. Pairing the constant comparative method with principles of ideological criticism, informed by theories of place, voice, memory, and narrative, forms this qualitative rhetorical approach. The postmodern turn allows for the ...


The Writing Is The Wall: Expanding The Means Of Communication With Multimodal Approaches To Teaching Composition, Matthew Williams Schering Jul 2014

The Writing Is The Wall: Expanding The Means Of Communication With Multimodal Approaches To Teaching Composition, Matthew Williams Schering

All Student Theses

As the paradigm of communication shifts into the digital realm, it seems only logical that instructors’ pedagogical approaches to teaching writing should shift as well. Though there is still much merit to teaching tradition approaches to composition, are there more modern methods that could be employed to teach communication in a contemporary setting? This thesis shall examine the role that new media can play in a multimodal composition course, as new media seems to be the most effective way to teach rhetorical communication skills in a modern setting. By looking at new media elements, such as podcasts, wikis, and images ...


A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks May 2014

A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks

Honors Theses

Over the course of American history many battles have been fought to ensure that equality was extended to the citizens of the United States. With momentum from the passage of the Nineteenth Amendment, a bill was introduced to Congress in 1923 that sought to ensure equality for the women of the nation, the Equal Rights Amendment (ERA). Though this bill was later reworded and reintroduced in every subsequent session of Congress, it would not be until 1972 that the bill would become a household name. This thesis analyzes the rhetorical elements that are at play within a selection of anti-Equal ...


How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor Apr 2014

How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor

MAIS Projects and Theses

This written defense of my degree project describes how l used contemporary communication design theory to develop postcards for the Office of the Washington Secretary of State urging voter registration before the 2013 General Election deadline. In addition to measuring the overall effectiveness of the postcards, this project evaluated the registration and turnout differences between two treatments in a study funded by The Pew Charitable Trusts. The aim of the study was to add to the small but growing body of interdisciplinary research concerning communication design and voter participation. To determine which communication design techniques motivate more postcard recipients to ...


Dueling For Their Votes: A Study On The Impact Of Presidential Debate Rhetoric On Public Opinion, Daniel J. Cohen Jan 2014

Dueling For Their Votes: A Study On The Impact Of Presidential Debate Rhetoric On Public Opinion, Daniel J. Cohen

Senior Independent Study Theses

The debates are key events for presidential candidates to influence public support for their policies. This study examines the impact of rhetorical strategies during presidential debates on public perceptions of unpopular issue stances. Using generic criticism, I examined the first two 2012 debates between Barack Obama and Mitt Romney and uncovered four rhetorical strategies used by the candidates: issue framing, appeals to authority, use of rebuttals, and appealing to liberal and conservative presumptions. I then tested an example of issue framing from each candidate to determine its effectiveness in persuading public opinion on unpopular issue stances. My results showed that ...


Bankster's Paradise: The Importance Of Discourse In Creating A Haven For Criminogenic Banks In The United States, Maria Jacqueline Bordt Jan 2014

Bankster's Paradise: The Importance Of Discourse In Creating A Haven For Criminogenic Banks In The United States, Maria Jacqueline Bordt

Online Theses and Dissertations

This work examines the ways in which language can contribute to a cultural climate in which white-collar crime is no longer considered "deviant," but rather is considered part of a normally functioning political economy. The 2012 money laundering case involving HSBC is examined in conjunction with the rhetoric of popular financial counselor Dave Ramsey. This research seeks to define how language involving the accumulation of capital is equated with virtuousness, thus constructing a myth about the criminality inherent to "legitimate" capital enterprises.


Going Public: An Organizational Autoethnographic Exploration Of The International Public Debate Association, Adam Matthew Key Jan 2014

Going Public: An Organizational Autoethnographic Exploration Of The International Public Debate Association, Adam Matthew Key

All Theses, Dissertations, and Other Capstone Projects

Historically, a trend has been demonstrated in intercollegiate debate. Debate organizations begin with a focus on rhetoric aimed at a public audience and within an average of two decades devolve into a highly technical format marked by a high rate of speed, use of nuanced technical jargon, and an overreliance on evidence. The focus on competitive success, culture, and judges are examined as contributors to this trend. The International Public Debate Association was created to sociologically combat the excesses of its predecessors, though sixteen years after its creation it is beginning to show symptoms of the same disease that afflicted ...