Speech and Rhetorical Studies Commons^™

President Barack Obama And The Commencement Of A New Perspective On Epideictic Speeches, Milene Ortega Ribeiro

UNLV Theses, Dissertations, Professional Papers, and Capstones

Commencement speakers are typically expected to praise students and motivate them. When the commencement speaker is a President, the expectation is different. This thesis investigated the functions of epideictic address in light of the rhetorical presidency doctrine. Close textual analysis of the three most controversial commencement speeches delivered by President Barack Obama revealed that the challenge of fulfilling the expectations of a commencement address, while responding to rhetorical problems, required the President to adopt complex rhetorical strategies. The predominant strategies included humor, strategic use of rhetorical presence, and ideological identification. The President used strategies that allowed him to be the …