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Full-Text Articles in Speech and Rhetorical Studies

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz Jan 2018

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well ...


Exploring The Influence Of Students' Perceptions Of Instructional Message Content Relevance And Experienced Cognitive Load On Students' Cognitive Learning, Benson T. Sexton Jan 2017

Exploring The Influence Of Students' Perceptions Of Instructional Message Content Relevance And Experienced Cognitive Load On Students' Cognitive Learning, Benson T. Sexton

Theses and Dissertations--Communication

Connecting the relevance of course content to students’ lives has been a learning strategy for decades. In educational psychology, Keller (1983) suggested content relevance to be a component within the ARCS model to motivate students toward learning behaviors. Within instructional communication research, Frymier and Shulman (1995) argued that students enter classrooms with the expectation that they will understand the connection between the content and their lives. Specifically, students want to know why they are taking a course and how it impacts their interests, needs, and professional goals (Frymier, 2001). In both education and instructional communication literature, teacher content relevance strategies ...


Organizational Response To Perceptual Risk: Managing Substantial Response To Unsubstantiated Events, Elizabeth L. Petrun Jan 2013

Organizational Response To Perceptual Risk: Managing Substantial Response To Unsubstantiated Events, Elizabeth L. Petrun

Theses and Dissertations--Communication

Analysis and perceived severity of risk influences organizational decisions to anticipated threats. As economic development and technology improve our standards of living, they also create new challenges to conceptualizing concrete and abstract threats. Organizations that face new threats, along with agencies that oversee these organizations, produce tightly coupled systems that increase risks for direct, indirect, and future stakeholders (Perrow, 1999). Natural disasters, political misbehavior, organizational corruption, financial collapse, food and water contaminations, chemical or nuclear accidents, international tension, to name a few, all present risks and challenges. Unfortunately, many of these situations endanger the lives and well-being of persons. The ...


Both Sides Of Our Mouths: Contemporary Legends As A Means Of Dissent In A Time Of Global Modernism, Gerald D. Abbott Jr. Jan 2013

Both Sides Of Our Mouths: Contemporary Legends As A Means Of Dissent In A Time Of Global Modernism, Gerald D. Abbott Jr.

Theses and Dissertations--Communication

The legend is a permanent fixture of human societies. Though the legends themselves are permanent, their functions and meanings can fluctuate as the context in which they are told and retold shifts. As societies move through history, certain authoritative institutions create narratives that direct those societies and frame debates within them. Issues neglected by these institutions yet experienced by members of the population can be said to be unconstructed. Social problems that have achieved some level of construction inevitably provoke those who dissent from those constructions.

In these situations, members of a society look for alternative means for talking about ...