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Speech and Rhetorical Studies Commons™
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Full-Text Articles in Speech and Rhetorical Studies
Media Ideologies And The Politics Of Digital Literacy: Discourses On Technology And Media In A Small School District In The U.S. Heartland, Chris Borntrager
Media Ideologies And The Politics Of Digital Literacy: Discourses On Technology And Media In A Small School District In The U.S. Heartland, Chris Borntrager
Graduate Theses and Dissertations
This dissertation uses a discourse studies approach to investigate key communicative processes by which digital technology is given situated meanings within the institution of public education, including at the level of official discourse, administrative texts, and the spoken discourse of professional educators. The discursive processes under analysis, referred to here as “institutional media ideologies,” arguably function as discursive frameworks which, akin to tactics of management in organizations, constrain the further production of discourse in a particular professional domain, including through the codification of contextualization practices, participant roles, and the social meanings of practices implicating the use of digital technology. Furthermore, …
Mechanisms And Implications Of Identity Hybridization In Online Advertorials, Christopher Lee Borntrager
Mechanisms And Implications Of Identity Hybridization In Online Advertorials, Christopher Lee Borntrager
Graduate Theses and Dissertations
This study analyzes the ways corporate-sponsored image advertorials published in online platforms construct identities for their sponsor. By analyzing 6 advertorials from The Guardian Online as well as a user comment thread on the same website using critical linguistic analysis and conversation analysis, respectively, this study suggests that the identities constructed in corporate-sponsored advertorials are a hybridized form, claiming both the goals of a corporation and the social legitimacy of a professional activist. To construct these hybrid identities, the advertorials in this sampling used specific linguistic strategies to demonstrate agency with regard to a specific social issue while seeming to …