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Speech and Rhetorical Studies Commons

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Theses/Dissertations

Public Affairs, Public Policy and Public Administration

University of Washington Tacoma

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Full-Text Articles in Speech and Rhetorical Studies

How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor Apr 2014

How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor

MAIS Projects and Theses

This written defense of my degree project describes how l used contemporary communication design theory to develop postcards for the Office of the Washington Secretary of State urging voter registration before the 2013 General Election deadline. In addition to measuring the overall effectiveness of the postcards, this project evaluated the registration and turnout differences between two treatments in a study funded by The Pew Charitable Trusts. The aim of the study was to add to the small but growing body of interdisciplinary research concerning communication design and voter participation. To determine which communication design techniques motivate more postcard recipients to ...