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Speech and Rhetorical Studies Commons

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Theses/Dissertations

Linguistics

Iowa State University

1996

Articles 1 - 1 of 1

Full-Text Articles in Speech and Rhetorical Studies

Development Of An International Written Communication Audit , Carol Christine Leininger Jan 1996

Development Of An International Written Communication Audit , Carol Christine Leininger

Retrospective Theses and Dissertations

Although localization, internationalization, and globalization efforts to meet international customers' product and information needs are accepted strategies in the US computer industry, the needs of second language (L2) English speakers are less directly addressed in the international workplace. Application of strategies similar to these three technical communication strategies may benefit international workplace communication;The international writing approaches represented by these three communication strategies are related to the global management strategies of organizations (e.g., ethnocentric, polycentric, geocentric). This categorization, based on Perlmutter and Hedlund, considers organizations' strategic missions and can be used to align management strategies with international writing approaches ...