Speech and Rhetorical Studies Commons^™

Jesus Was A Refugee: Parables As Contemporary Rhetoric, Luke Litz

Belmont University Research Symposium (BURS)

This paper performed a rhetorical analysis of the "Refugee" ad released by the He Gets Us campaign by identifying the rhetorical devices employed in the ad, interpreting their meaning, and evaluating the effectiveness of the ad. This advertisement is delivered in the form of a parable, which demonstrates that while the He Gets Us campaign purports to be targeting people who find Jesus unrelatable, this ad particularly targets the evangelical community and provokes them to change their posture toward immigration in the United States. However, it is too early to tell whether the ‘Refugee’ ad will be effective at winning …

Situational Crisis Communication Theory And The British Royal Family, Addison Shaw

Senior Honors Theses

This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …

A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer

Senior Honors Theses

This thesis seeks to analyze the viability of a newly proposed theory of communication, Privacy Surrender for Security Theory (PSST), by analyzing a quantitative survey administered by the researcher. Proposed in 2018 by a team of undergraduate students, Privacy Surrender for Security Theory seeks to explain why American citizens are willing to surrender their personal privacy rights for the sake of national security. The original team of researchers prepared a survey to further their study, and the researcher chose to administer a revised version of that survey through Facebook and a group message. Most participants surveyed said knowing that the …

Missing The (Turning) Point: The Erosion Of Democracy At An American University, Anthony Fucci, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

On August 25, 2017, student members of Turning Point USA (TPUSA), a right-wing conservative organization who advocates for smaller government and free market enterprise, recruited on the University of Nebraska–Lincoln (UNL) campus. Members of the UNL community protested nearby. Part of the protest was recorded on video and released to social media leading to harsh public criticism that accused the university of restricting free speech and being an unsafe environment for conservative students. Drawing on cognitive linguistics (e.g. metonymy, framing) and multimodal critical discourse analysis (MCDA), this paper explores how the TPUSA incident at UNL was recontextualized in local and …

Ua3/2/4 Wku President's Office-Garrett Speech File, Wku Archives

WKU Archives Collection Inventories

Speeches and notes for speeches written by and delivered by Paul Garrett.

Political Communication, Marita Gronnvoll

Syllabi

The purpose of this course is to explore various aspects of political communication in the UnitedStates. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explorethis topic, we will investigate the historical development of presidential communication and themajor genres which help shape and structure that communication. Our second topic will bepolitical campaigns and the evolution of the “long campaign,” particularly its inescapableconnection to mass media. Our third topic will be grassroots and resistance politicalcommunication. Here, our focus will be on the nontraditional approaches taken by ordinarycitizens and citizen groups as they strive to have their voices …

Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann

Senior Honors Theses

The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …

Othering Others: Right-Wing Populism In Uk Media Discourse On “New” Immigration, Grace E. Fielder, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Right wing populism is on the rise. Through the use of othering, right-wing groups delimit their own identities while excluding others. The purpose of this chapter is to shed light on how European mediated public spheres (such as reader responses to media discourse) constitute an important domain of identity articulation and struggle through the discursive construction of the ‘Other’. In this case, the others come from the Central and Eastern European countries that are perceived as newcomers to Western Europe due to the consecutive enlargements of the European Union. Specifically, this chapter provides an in-depth analysis of 236 reader comments …

Living Proof: Autobiographical Political Argument In We Are The 99 Percent And We Are The 53 Percent, Doron Taussig

Media and Communication Studies Faculty Publications

People often cite life experiences as evidence in political arguments, though personal experience is far from generalizable. How do these arguments work? In this paper, I consider the rhetorical dynamics of “autobiographical political argument” by examining We are the 99 Percent and We are the 53 Percent, two blogs that use autobiographical stories to make discursive points. I argue that these autobiographical appeals efficiently use all three of Aristotle’s persuasive “proofs”—logos (logic), ethos (credibility), and pathos (emotion). Then I show that many of the blogs’ stories focus on “redemption,” a theme personality psychologists have found emphasized in the narrative …

Exoticizing Poverty In Bizarre Foods America, Casey R. Kelly

Scholarship and Professional Work - Communication

No abstract provided.

The Public Sphere As Site Of Emancipation And Enlightenment: A Discourse Theoretic Critique Of Digital Communication, David Ingram, Asaf Bar-Tura

Philosophy: Faculty Publications and Other Works

Habermas claims that an inclusive public sphere is the only deliberative forum for generating public opinion that satisfies the epistemic and normative conditions underlying legitimate decision-making. He adds that digital technologies and other mass media need not undermine – but can extend – rational deliberation when properly instituted. This paper draws from social epistemology and technology studies to demonstrate the epistemic and normative limitations of this extension. We argue that current online communication structures fall short of satisfying the required epistemic and normative conditions. Furthermore, the extent to which Internet-based communications contribute to legitimate democratic opinion and will formation depends …

Remembering Radical Black Dissent: Traumatic Counter-Memories In Contemporary Documentaries About The Black Power Movement, Kristen Hoerl

Scholarship and Professional Work - Communication

Contemporary rhetoric about race and racism has been shaped, in part, by popular films. Since the late 1980s and 1990s, Hollywood has provided a variety of what Kelly Madison refers to as "anti-racist-white-hero" films.¹ Movies including Amistad, Cry Freedom, The Long Walk Home, Mississippi Burning, and Ghosts of Mississippi have routinely positioned white protagonists as civil rights heroes who win justice for the black community by punishing or humiliating white antagonists. Each film frames racial injustice as the consequence of closed-minded individuals, rather than as the outcome of the U.S. economic and political system. More recently, the motion pictures …

Molding Messages: Analyzing The Reworking Of ‘Sleeping Beauty’ In Grimm’S Fairy Tale Classics And Dollhouse, Jeana Jorgensen, Brittany Warman

Scholarship and Professional Work - LAS

The story of “Sleeping Beauty” (ATU 410) is one of the most consistently captivating fairy tales. It tells of a cursed princess dreaming in a tower, waiting patiently for her prince to rescue her. Those who recreate the tale for contemporary audiences spin the story anew, reconstructing again and again what it means both to sleep and to awaken. This chapter analyzes two modern television versions of the tale, one for children and one for adults, comparing their incorporation of feminist messages and parallel ideas about shaping narratives and shaping lives. The children’s cartoon Grimm’s Fairy Tale Classics (also called …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Ua3/9/5 President's Office-Ransdell Speech File, Wku Archives

WKU Archives Collection Inventories

Speeches written and delivered by Gary Ransdell.

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …

Neocolonialism And The Global Prison In National Geographic's Locked Up Abroad, Casey R. Kelly

Scholarship and Professional Work - Communication

This essay examines the reformulation of colonial ideologies in National Geographic Channel's Locked Up Abroad, a documentary program that chronicles the narratives of Westerner travelers incarcerated in foreign nations. An analysis of Locked Up Abroad evinces neocolonialism in contemporary media culture, including: the historic association between dark-skin and savagery, the backwardness of the non-Western world, and the Western imperative to civilize it. The program's documentary techniques and framing devises sustain an Otherizing gaze toward non-Western societies, and its portrayals elide a critical analysis of colonialism in its present forms. I advocate for neocolonial criticism to trace how NatGeo remains haunted …

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

College of Journalism and Mass Communications: Faculty Publications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.

Old Media Vs. New Media: Characterizations Of Free Speech During Times Of War, Jamie A. Mercurio

Senior Honors Projects

Old Media vs. New Media: Characterizations of Free Speech During Times of War

Jamie Mercurio

Faculty Sponsor: Dr. Ian Reyes, Communication Studies

If citizens want their voices to be heard, they must know how to make them be heard. This project will outline and discuss several situations throughout recent history in which citizens with significant statements to make managed to catch the eye of the mass media and practically become household names. Each of the cases plays upon American First Amendment rights against a backdrop of two noteworthy time periods in American history: the Vietnam War era (specifically the late …

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.

The Logos Of The Blogosphere: Flooding The Zone, Invention, And Attention In The Lott Imbroglio, Damien S. Pfister

Department of Communication Studies: Faculty Publications

This essay examines the significance of a particular metaphor, flooding the zone, which gained prominence as an account of bloggers' argumentative prowess in the wake of Senator Trent Lott's toast at Strom Thurmond's centennial birthday party. I situate the growth of the blogosphere in the context of the political economy of the institutional mass media at the time and argue that the blogosphere is an alternative site for the invention of public argument. By providing an account of how the blogosphere serves as a site of invention by flooding the zone with densely interlinked coverage of a controversy, this essay …

Vilification In Fox's "24", Shara M. Drew

Masters Theses 1911 - February 2014

This paper explores vilification in the popular counterterrorism show, Fox’s "24." A critical, in-depth analysis of three prominent antagonists from the show illustrates the different ways in which they are vilified. Each of the three characters is examined to understand which type of villain he or she embodies in "24," which of the show’s moral codes the villain affronts, and how he or she is punished or treated as a result. The analysis considers the broadcast of the show’s first six seasons in relation to neoconservative and Christian Right values that characterized the George W. Bush administration after 9/11. It …

His Final Homily: Pope John Paul Ii's Death As An Affirmation Of His Life's Message, Joesph M. Valenzano

Communication Faculty Publications

Every Sunday morning, a member of the Roman Catholic clergy addresses his flock after a reading from one of the Gospels. These homilies ordinarily last between 10 and 20 minutes and allow the priest an opportunity to interpret the Gospel message from that day's reading, as well as discuss how that message relates to contemporary events and issues.

During the final two months of his life, Pope John Paul II provided a longer, more powerful symbolic homily to the world. The message summarized his positions on freedom, suffering, and the dignity of human life.

The President And The Press: The Framing Of George W. Bush’S Speech To The United Nations, Stephen D. Cooper, Jim Kuypers, Matt Althous

Communications Faculty Research

In this essay, we provide a brief overview of how frames work, discuss the relationship of frames to the news media, and perform a qualitatively based, comparative framing analysis of President Bush’s speech to the United Nations and the mainstream American press response that followed. Findings suggest that by the end of formal military operations in Afghanistan, the press was increasingly framing its reports in such a way that President Bush’s public statements were inaccurately transmitted to the public at large. Three key findings are advanced: one, the press depicted the Bush administration as an enemy of civil liberties; two, …

New York Placenames In Film Titles, Jay H. Bernstein

Publications and Research

From 1914 to 2006, 396 feature films with titles containing New York place names were released. This pattern emerged during the silent era, peaked from the late 1920s to the early 1940s, and then dropped off steadily before rebounding in the 1970s. This article discusses the cinematic representation of cities and urban life in the movies and the special place of New York as an “imagined city” and a cultural icon. New York’s associations in the popular imagination help explain the frequent occurrence of themes of negativity, violence, nightlife, and grandiosity (royalty or divinity) in these titles. The use of …

Ua77/1 Alumni, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

• Ransdell, Gary. Fellow Alumni: Thank You!
• 3 New Regents Join WKU Board
• Forensic Team Makes Unprecedented Sweep
• Darrin Horn Returns to Alma Mater as Coach
• Campus Safety Task Force
• Victory 2003
• Endowed Faculty Positions
• Alumna Left $3.5 Million to WKU for Scholarships – Mary Hutto
• Bucks for Brains
• Hattie L. Preston Intramural Sports Complex
• WKU Dedicates Guthrie Bell Tower, Celebrates Freedom
• Campus Beautification an Important Goal for Campaign
• Campaign Timeline
• More Than $5 Million in Private Gifts Support Western’s Engineering Program
• Gifted Studies
• Other Innovative Programs at WKU
• The Legacy of the Campaign - Honor Roll …

Ua3/9/5 Two Major Announcements, Wku President's Office

WKU Archives Records

Talking points used by WKU president Gary Ransdell during press conference announcing William McCormack endowed professorships in Ogden College and the success of the Investing in the Spirit capital campaign.

Ua68/13/4 Limited Edition, Wku Journalism

WKU Archives Records

Newspaper created by students participating in the Minority Journalism Workshop hosted by the WKU Journalism Department.

• Clark, Ashlee. Campus Security Tightens in Wake of Murder
• Lau, Jessica. Diversity Grows, Problems Persist
• Yee, April. Home of Love
• Leong, Jennifer. State Street Baptist Church Rededication Date Set
• Cowherd, Heather. Growing Up Black in Bowling Green
• Clark, Ashlee & Aja Junior. Regents Approve Increased Budget
• Leong, Jennifer. Hispanic Ministry Provides Heartfelt Worship
• Taylor, Sean. Shake Rag Gains New Support, Awareness
• Taylor, Sean. Patriot Act Tramples Peoples' Civil Rights
• Clark, Ashlee. Got Ethics?
• Winters, Jonathan. Remove Patriotism from Flames
• Yee, April. Stereotypes
• Jefferson, Regina …