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Speech and Rhetorical Studies Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Speech and Rhetorical Studies
The Jonestown Appeal: A Rhetorical Analysis Of Jim Jones’ “The Death Tapes”, Lindsey E. Wright
The Jonestown Appeal: A Rhetorical Analysis Of Jim Jones’ “The Death Tapes”, Lindsey E. Wright
Senior Honors Theses
Through the view of the Aristotelian analysis, this research identified how Jim Jones utilized rhetoric to persuade a large group of people. Pre-existing literature in the fields of psychology and communication have closely studied Jones’ manipulation tactics in both his speeches and interactions with his audiences. In addition to his persuasive tone, this study explored and evaluated the appeals of logos, pathos, and ethos tailored in Jim Jones’ final speech, Q042, now commonly coined, “The Death Tapes.” The methodology employed in this study meticulously examined the artifact by listening exclusively through the tapes for each appeal and the impacts of …
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Senior Honors Theses
This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Priming In Leadership: Applying Communication Theory To The Speeches Of Ronald Reagan, Katherine Sakai
Senior Honors Theses
The study of priming gained traction in the 1990s when researchers such as John Bargh demonstrated the nonconscious activation of ideas, often through repeated related words or activated schema. Since then, researchers have studied the effects of priming on self-view, achievement, and teamwork. While the concept of priming has just recently begun to be applied to leadership in the workplace, no research has yet been done in finding examples of priming theory in the speeches of well-known leaders. In this study, Ronald Reagan’s persuasive tactics were analyzed and found to use similar methods of repetition and schema used in priming …
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
Senior Honors Theses
This thesis seeks to analyze the viability of a newly proposed theory of communication, Privacy Surrender for Security Theory (PSST), by analyzing a quantitative survey administered by the researcher. Proposed in 2018 by a team of undergraduate students, Privacy Surrender for Security Theory seeks to explain why American citizens are willing to surrender their personal privacy rights for the sake of national security. The original team of researchers prepared a survey to further their study, and the researcher chose to administer a revised version of that survey through Facebook and a group message. Most participants surveyed said knowing that the …
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
Senior Honors Theses
The need for older children to be adopted out of foster care in the United States is very prevalent. Adoption and foster care organizations are constantly changing and shifting their marketing techniques and promotional materials in order to advocate for the adoption of children out of foster care. One strategy that many organizations employ is a storytelling strategy. These organizations tell the stories of broken children stuck in the foster care system with no hope of finding a forever family. They also tell redemption stories; stories of families that have sacrificed everything to adopt a needy child. Although stories are …
Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann
Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann
Senior Honors Theses
The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the …
Paul’S Contextualization Of The Gospel Before The Areopagus In Acts 17, Philip J. Luca
Paul’S Contextualization Of The Gospel Before The Areopagus In Acts 17, Philip J. Luca
Senior Honors Theses
The following thesis is an analysis on Paul’s presentation of the gospel to the Areopagus as recorded in Acts 17:22-31. The reasons behind his drastic permutation of the kerygma will be scrutinized by studying the exposition of the main components of the speech in parallel with an analysis of his audience. The objective of the thesis is to investigate the Apostle’s consistency with the orthodox kerygma as well as his interaction with the Gentile listeners. In conclusion, consequences for a relevant gospel presentation today will be proposed in light of Paul’s homily to the Areopagite Council.