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Faking Altruism: The True Nature Of Giving, Kristina L. Barker
Faking Altruism: The True Nature Of Giving, Kristina L. Barker
Communication Studies
I want to see if students are capable of donating to charities. I have picked the American Red Cross to donate to and in support of helping the disaster in Japan. This is a huge effort publicly and students have seen the destruction on a daily basis. I want to see how much students are willing to donate and if different selling strategies make a difference on donations. I will be promoting sunglasses as a gift incentive for donations, with each pair raising $3.60 towards relief efforts. I will be selling the incentives in-group settings and to individual students on …