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Articles 1 - 10 of 10

Full-Text Articles in Speech and Rhetorical Studies

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield Jan 2018

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield

Oswald Research and Creativity Competition

The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using Cambridge ...


Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz Jan 2018

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well ...


On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings Jan 2017

On Making A Difference: How Photography And Narrative Produce The Short-Term Missions Experience, Joshua Kerby Jennings

Theses and Dissertations--Community & Leadership Development

Short-term missions participants encounter difference in purportedly captivating ways. Current research, however, indicates the practice does not lead to long-lasting, positive change. Brian M. Howell (2012) argues the short-term missions experience is confined to the limitations of the short-term missions narrative. People who engage in short-term missions build assumptions, seek experiences, understand difference, and convey meaning, as a result of this narrative. The process of telling and retelling travel stories is integral to the short-term missions experience. Drawing upon literature on tourism, narrative, development, and photography, this study intends to evaluate the inefficacy of short-term missions through the stories which ...


The State House And The White House: Gubernatorial Rhetoric During The Obama Administration, Austin Peyton Trantham Jan 2017

The State House And The White House: Gubernatorial Rhetoric During The Obama Administration, Austin Peyton Trantham

Theses and Dissertations--Political Science

What is the importance of political speechmaking? Do state governors discuss presidential priorities? This study addresses these questions by analyzing the contents of annual State of the State addresses given by governors from 2012 to 2014 during the presidency of Barack Obama. A descriptive paper provides evidence that governors primarily discuss employment and economic issues in their addresses, are discussing greater number of policy issues than in previous decades, and are delivering their address before the presidential State of the Union message. Examining health care and immigration policy in separate empirical papers, I theorize that contextual factors, including legislative partisanship ...


Exploring The Influence Of Students' Perceptions Of Instructional Message Content Relevance And Experienced Cognitive Load On Students' Cognitive Learning, Benson T. Sexton Jan 2017

Exploring The Influence Of Students' Perceptions Of Instructional Message Content Relevance And Experienced Cognitive Load On Students' Cognitive Learning, Benson T. Sexton

Theses and Dissertations--Communication

Connecting the relevance of course content to students’ lives has been a learning strategy for decades. In educational psychology, Keller (1983) suggested content relevance to be a component within the ARCS model to motivate students toward learning behaviors. Within instructional communication research, Frymier and Shulman (1995) argued that students enter classrooms with the expectation that they will understand the connection between the content and their lives. Specifically, students want to know why they are taking a course and how it impacts their interests, needs, and professional goals (Frymier, 2001). In both education and instructional communication literature, teacher content relevance strategies ...


An Alternative Approach To The Singer's Breath: Method And Workshop, Bradley S. Williard Jan 2016

An Alternative Approach To The Singer's Breath: Method And Workshop, Bradley S. Williard

Theses and Dissertations--Music

This research endeavors to stretch the boundaries of vocal training, a field defined by its century-old techniques and teachings, to include the cultivation of a relationship with the breath, body, and Self. The paper reviews the contributions of Ilse Middendorf and Carl Stough’s work with the breath and body and outlines a new method, Unlock Your Breath (UYB) – Performance Breathwork, which integrates the greatest strengths of those methods. UYB Performance Breathwork teaches the singer’s breath as a way towards deeper embodiment of Self (mind-body-voice relationship), while creating a stronger breath-body-voice connection with minimum effort and maximum efficiency. This ...


A Convergence-Building Model Of Superfund Site Communication: Building On Lessons From The Paducah Gaseous Diffusion Plant, Anna G. Hoover, Lindell Ormsbee Nov 2013

A Convergence-Building Model Of Superfund Site Communication: Building On Lessons From The Paducah Gaseous Diffusion Plant, Anna G. Hoover, Lindell Ormsbee

Anna G. Hoover

Best practices approaches have guided governmental risk communication efforts at Superfund and other chronic risk sites for more than two decades, playing an important role in the ways in which those most affected by contamination make sense of risk. Such approaches can affect the information environment in two separate but related ways: 1) directly, through the explicit sharing of information, and 2) indirectly, through ongoing stakeholder interpretations of the processes by which that information is shared. To date, the indirect, process-related effects have not been addressed in assessments of communicative efficacy at Superfund sites. Thus, it increasingly is necessary to ...


Organizational Response To Perceptual Risk: Managing Substantial Response To Unsubstantiated Events, Elizabeth L. Petrun Jan 2013

Organizational Response To Perceptual Risk: Managing Substantial Response To Unsubstantiated Events, Elizabeth L. Petrun

Theses and Dissertations--Communication

Analysis and perceived severity of risk influences organizational decisions to anticipated threats. As economic development and technology improve our standards of living, they also create new challenges to conceptualizing concrete and abstract threats. Organizations that face new threats, along with agencies that oversee these organizations, produce tightly coupled systems that increase risks for direct, indirect, and future stakeholders (Perrow, 1999). Natural disasters, political misbehavior, organizational corruption, financial collapse, food and water contaminations, chemical or nuclear accidents, international tension, to name a few, all present risks and challenges. Unfortunately, many of these situations endanger the lives and well-being of persons. The ...


Both Sides Of Our Mouths: Contemporary Legends As A Means Of Dissent In A Time Of Global Modernism, Gerald D. Abbott Jr. Jan 2013

Both Sides Of Our Mouths: Contemporary Legends As A Means Of Dissent In A Time Of Global Modernism, Gerald D. Abbott Jr.

Theses and Dissertations--Communication

The legend is a permanent fixture of human societies. Though the legends themselves are permanent, their functions and meanings can fluctuate as the context in which they are told and retold shifts. As societies move through history, certain authoritative institutions create narratives that direct those societies and frame debates within them. Issues neglected by these institutions yet experienced by members of the population can be said to be unconstructed. Social problems that have achieved some level of construction inevitably provoke those who dissent from those constructions.

In these situations, members of a society look for alternative means for talking about ...


"An Audience Is An Audience": Gertrude Stein Addresses The Five Hundred, Robert M. Post Apr 1996

"An Audience Is An Audience": Gertrude Stein Addresses The Five Hundred, Robert M. Post

The Kentucky Review

No abstract provided.