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Full-Text Articles in Speech and Rhetorical Studies
"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader
"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader
Communication and Theater Association of Minnesota Journal
In this article, we use rhetorical criticism as a research method to apply Burkean identification to four direct-to-consumer pharmaceutical television commercials, suggesting that the commercials create a state of consubstantiality with the audience. The identification strategies of common ground, the assumed “we” through the use of the word “you,” and dissociation are utilized in these commercials to inspire consumers to initiate a conversation with their doctor about their healthcare needs. Based on the success direct-to-consumer pharmaceutical advertisements have had with inspiring patients to engage in a dialogue with healthcare providers, Burkean identification could have significant implications when used in other …
Playing It Safe As Pedagogy: Finding The Conventional Wisdom In Convention, Dawn Lowry
Playing It Safe As Pedagogy: Finding The Conventional Wisdom In Convention, Dawn Lowry
Proceedings of the National Developmental Conference on Individual Events
As forensic educators, I know we are supposed to love all events equally, but one event escapes my comprehension. Rhetorical criticism is like rhythmic gymnastics to me; I can appreciate its verbal dexterity but I always feel like I am missing something. So when a successful coach of the event let me in on a secret, I was grateful. Explain the tenets so people feel like they understand something; don’t shy away from complicated terminology but relate it to concrete examples easily grasped. Explanation through comparison a la Aristotle, this made sense. Yet when I suggested this technique to a …
Rhetorical Criticism In The Classroom Vs. In Competition: A Consideration Of The Impact Of Context On Student Scholarship, Richard E. Paine
Rhetorical Criticism In The Classroom Vs. In Competition: A Consideration Of The Impact Of Context On Student Scholarship, Richard E. Paine
Proceedings of the National Developmental Conference on Individual Events
A battle has long waged in forensics between those who would define it as an "educational activity" and those who see it first and foremost as a "competitive game." Others have asserted that this dichotomy is a false one, and responded to the question by conflating the two concepts, arguing that competition automatically produces learning while learning paves the road to success. This paper argues that both of these perspectives are flawed, and asserts instead the image of a continuum of choice which is anchored at one end by "pure competition" and at the other by "pure learning." This view …
An Inductive Approach To Communication Analysis, Thomas Duke
An Inductive Approach To Communication Analysis, Thomas Duke
Speaker & Gavel
ALUMNI CHALLENGE: Forensic alumni can be a tremendous to individual programs and the activity as a whole. While we commonly ask alums to judge at tournaments or maybe even speak at a year-end banquet they don’t get many opportunities to address the entire forensics community. Through our “Alumni Challenges” Speaker & Gavel offers our alumni an opportunity to speak to the forensic community. We encourage them to challenge us to re-examine, re-envision, and possibly re-invent the way we operate as a community.
On The Conversational Style Of Ronald Reagan: "A-E=[Less Than]Gc" Revisited And Reassessed, Windy Yvonne Lawrence, Ronald H. Carpenter
On The Conversational Style Of Ronald Reagan: "A-E=[Less Than]Gc" Revisited And Reassessed, Windy Yvonne Lawrence, Ronald H. Carpenter
Speaker & Gavel
During contemporaneous rhetorical criticism of his style in discourse, President Ronald Reagan was assessed in terms of his living up to the eloquence of John F. Kennedy‘s Inaugural Address. In those two Speaker & Gavel Essays, Reagan was found to be deficient and thus a "less-than-great communicator." After revisiting and reassessing those two essays, Reagan‘s essentially conversational mode of communication for television was found to embody rhetorical elements that indeed may have fostered eloquence sufficient to retain the sobriquet of "great communicator."
A Response To White, Erin Conner
A Response To White, Erin Conner
Speaker & Gavel
If someone were to have asked me in the spring of 2008 if I thought that I was providing an honest and reliable interpretation of my communication analysis model, I would have said yes. Several months removed from the speech community, my answer remains the same. This letter is my response to Dr. Leah White‘s criticisms of my interpretation of I Lose, Therefore I Think: A Search for Contemplation Amid Wars of Push-Button Glare by Shuen-shing Lee—the article that served as my communication analysis model (Conner, 2008). I hope that this letter provides a more in-depth justification of my interpretation. …
Distortion In The Description Of Scholarly Research Methods In Competitive Forensics, Leah White
Distortion In The Description Of Scholarly Research Methods In Competitive Forensics, Leah White
Speaker & Gavel
Specifically, in this article I am concerned with our expectations regarding how students select and apply "methods" to their chosen topics. I argue that due to artificial expectations dictated by the unwritten rules of the event, students are not able to engage in accurate application of their selected scholarly articles. I will develop this argument by examining four communication analysis speeches presented in final rounds at the AFA-NIET to determine how accurately these students explain and represent their selected scholarship. I conclude the essay by offering suggestions for how we can encourage students to incorporate rhetorical theory into speeches in …
New Wine In Old Wineskins: Questioning The Value Of Research Questions In Rhetorical Criticism, Richard Paine
New Wine In Old Wineskins: Questioning The Value Of Research Questions In Rhetorical Criticism, Richard Paine
Speaker & Gavel
Recent years have seen a trend toward the inclusion and heightened valuing of research questions in competitive Rhetorical Criticism (Communication Analysis). The inclusion of this content element is quite a new phenomenon on the national-level competitive circuit. In fact, the absence of such research questions in competitive speeches was highlighted by Ott as recently as 1998. But by 2007-2008, the inclusion of a research question was established as essentially de rigueur for a vast number of judges. For example, consider the ballots received this past year by a competitively successful rhetorical criticism entry I coached. At one tournament, all five …
Late Husserl For The Rhetorical Critic, J. Scott Andrews
Late Husserl For The Rhetorical Critic, J. Scott Andrews
Speaker & Gavel
Questions of objectivity are perennial concerns of rhetorical critics—whether it is attainable, what form it takes, and how generally its results may be held. Given the celebrated “particularity” of any given rhetorical act, “objectivity” in rhetorical criticism is generally inadmissible as a standard for evaluation. The most frequent response to such questions is to assume a relativistic critical stance. Another alternative is to take a phenomenological approach—to let “the things” speak for “themselves.” This approach has taken root in communication studies, but less so in rhetorical criticism, given the (false) dilemma that the objectivity-subjectivity dichotomy forces. Edmund Husserl, in his …