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Speech and Rhetorical Studies Commons

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Full-Text Articles in Speech and Rhetorical Studies

An Exploratory Study Of The Impact Of Language On The Transition And Success Of Students In Their First College Year, Kathryn B. Wilhite May 2017

An Exploratory Study Of The Impact Of Language On The Transition And Success Of Students In Their First College Year, Kathryn B. Wilhite

Masters of Science in First-Year Studies

ABSTRACT

In a time where colleges and universities are taking strides to consider their communication strategies with incoming students there appears to be a lack of attention on the language within communication pieces and what messages that language conveys to students. This study sought to examine this language through inductive analysis of four research questions which explored what the communication pieces are, what relationship they build, the discourse language present, and the strategies of empowerment language within the communication pieces distributed to all incoming first-year students at a large, public comprehensive four-year university in the Southeastern United States. Research on ...


Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger Apr 2015

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional ...