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Full-Text Articles in Speech and Rhetorical Studies

Motivated Reasoning And Viewers' Reactions To The First 2012 Presidential Debate, Jeffrey W. Jarman Oct 2016

Motivated Reasoning And Viewers' Reactions To The First 2012 Presidential Debate, Jeffrey W. Jarman

Speaker & Gavel

General election presidential debates are highly argumentative encounters filled with evidence, argument, and refutation. While the candidates come to the debates armed with evidence and arguments in support of their positions, it is unclear how the audience interprets the information. This paper reports the findings from a study of the first presidential debate in 2012. Participants evaluated the strength of arguments made by Obama and Romney, as well as which candidate won each segment of the debate. The study confirms that viewers do not dispassionately evaluate the debate, but instead are driven by partisan interests that lead them to find …


A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz Dec 2015

A Functional Analysis Of 2008 General Election Presidential Tv Spots, William L. Benoit, Mark Glantz

Speaker & Gavel

This study performed content analysis on the general election TV spots from Democratic nominee Barack Obama and Republican nominee John McCain in the 2008 presidential campaign. There was no significant difference in function by incumbency, which is not surprising given that neither major party candidates was the sitting president or vice president. Unlike ads from previous years, these ads contained more attacks (65%) than acclaims (34%; and like earlier campaigns few defenses: 1%). These ads stressed policy (58%) more than character (42%). The Democratic candidate, as in previous elections, discussed policy more, and character less, than the Republican candidate. Both …


Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment, Michael Eisenstadt May 2014

Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment, Michael Eisenstadt

UNLV Theses, Dissertations, Professional Papers, and Capstones

Epideictic or ceremonial rhetoric, in its most basic and essential function, praises or blames an object. Ceremonial speakers seek to articulate why those particular objects are worthy of honor or the reverse. In the unfortunate event of a national tragedy, citizens may be confused or troubled, presenting the need for clarification and reassurance. Often times, concrete political solutions do not satisfy these needs because they do not explain what has occurred in terms the public can understand and proceed from. Presidents often inject memories of the past into public address to define these troubling situations in ways that broad, national …


Mother Knows Best The Rhetorical Persona Of Michelle Obama And The "Let's Move" Campaign, Monika Bertaki Apr 2012

Mother Knows Best The Rhetorical Persona Of Michelle Obama And The "Let's Move" Campaign, Monika Bertaki

Graduate Research Symposium (GCUA) (2010 - 2017)

Some first ladies are often condemned for being too involved with the presidents' power in politics and other first ladies find themselves condemned for the lack of involvement. First ladies, it seems, are damned if they do and damned if they don't. Consequently, Michelle Obama faces rhetorical problems, which in some respects are similar to those of previous first ladies, and in other respects are quite different. Along with the criticisms encountered by previous presidential wives, Obama faces the stereotypes African American women have endured since the inception of the nation. Michelle Obama's "Let's Move" campaign serves as a rhetorical …


Barack Obama, Hillary Clinton And The Use Of Presidential Surrogacy In Foreign Policy Discourse, Mary Mcinturff Apr 2012

Barack Obama, Hillary Clinton And The Use Of Presidential Surrogacy In Foreign Policy Discourse, Mary Mcinturff

Graduate Research Symposium (GCUA) (2010 - 2017)

Abstract: Through a case study utilizing the rhetoric of President Barack Obama and Secretary of State Hillary Clinton, this essay reveals the value of investigating the rhetoric of presidential surrogates in conjunction with presidential discourse. Support for this argument is derived from a close analysis of the combined rhetorical tactics of Obama and Clinton, illuminated by dramatistic criticism, value analysis, and mode of argument. Although an essential foundation for an analysis of an administration’s foreign policy rhetoric, the president’s discourse is not the only data that merits attention. For foreign policy rhetoric, this essay elucidates both the importance and utility …