Open Access. Powered by Scholars. Published by Universities.®

Speech and Rhetorical Studies Commons™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Series

2012

Articles 1 - 4 of 4

Full-Text Articles in Speech and Rhetorical Studies

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira Apr 2012

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …

Go to article

Neocolonialism And The Global Prison In National Geographic's Locked Up Abroad, Casey R. Kelly Jan 2012

Neocolonialism And The Global Prison In National Geographic's Locked Up Abroad, Casey R. Kelly

Scholarship and Professional Work - Communication

This essay examines the reformulation of colonial ideologies in National Geographic Channel's Locked Up Abroad, a documentary program that chronicles the narratives of Westerner travelers incarcerated in foreign nations. An analysis of Locked Up Abroad evinces neocolonialism in contemporary media culture, including: the historic association between dark-skin and savagery, the backwardness of the non-Western world, and the Western imperative to civilize it. The program's documentary techniques and framing devises sustain an Otherizing gaze toward non-Western societies, and its portrayals elide a critical analysis of colonialism in its present forms. I advocate for neocolonial criticism to trace how NatGeo remains haunted …

Go to article

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi Jan 2012

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.

Go to article

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler Jan 2012

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

College of Journalism and Mass Communications: Faculty Publications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.

Go to article