Speech and Rhetorical Studies Commons^™

The Rhetoric Of Rescue, Mary Blakeman

Masters Theses & Specialist Projects

This thesis examines the television reporters' verbal depictions of two rescue events, the rescue of Jessica McClure in 1987 and the rescue of three whales at Pt. Barrow, Alaska in 1988, in order to discover what rhetorical techniques were used to appeal to the public interest. Analog criticism, metaphorical analysis and pentadic analysis were used to discover the dominant language reporters chose. Three main conclusions were drawn from this analysis: (1) use of the dramatistic pentad showed how reporters focused public attention away from the purpose,(2) verbal and visual depictions cannot be separated when studying television news stories and (3) …

Campaign Apologia As Process: Dan Quayle's Defense Of His National Guard Service, Paula Harrison

Masters Theses & Specialist Projects

This thesis contains an analysis of apologia from the 1988 national presidential campaign which resulted from Republican vice-presidential candidate Dan Quayle's disclosure that he served in the National Guard during the Vietnam War. Quayle's revelation created a "gaffe sequence" played out in the media over a period of approximately two weeks. The rhetorical situation dictated the use of an eclectic methodology to evaluate apologia generated in response to media questions about Quayle's avoidance of active military service.

Quayle's defense included minimalizing the issue through avoidance and denial during staged and spontaneous contact with the media, and also the rhetorical support …