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Speech and Rhetorical Studies Commons

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Mass Communication

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The Role Of Feminine Rhetoric In Male Presidential Discourse: Achieving Speech Purpose, Lindsay R. Larner May 2009

The Role Of Feminine Rhetoric In Male Presidential Discourse: Achieving Speech Purpose, Lindsay R. Larner

CUREJ - College Undergraduate Research Electronic Journal

Scholars have defined two gender-associated language styles as rhetorical tools that are used by men and women to achieve certain objectives. Masculine language is commanding and instrumental; it is considered conducive to politics. Feminine language is intimate and unifying; it is considered too passive for politics. However, women introduced feminine rhetoric into politics in the United States in 1920 when they were granted the right to participate. But since then, has feminine-style rhetoric played any role in men politicians’ discourse? Specifically, do they use more feminine speech to establish unity and maintain relationships? By comparison, do they use less of ...