Speech and Rhetorical Studies Commons^™

Analyzing Policy Issues In Presidential Speeches And The Media: An Agenda-Setting Study, Jessica L. Hughes

UNLV Theses, Dissertations, Professional Papers, and Capstones

For decades, researchers have maintained that the president has a significant role in setting the policy-making agenda. In this study, a grounded theory approach was applied to determine President George W. Bush's success in focusing the media's attention toward policies mentioned in his State of the Union Addresses (2002-2008). Bush's issue priorities were determined by coding individual paragraphs as themes. To identify the frequency of these same themes in the media, the front pages of The L.A. Times, The New York Times, and The Washington Post were analyzed one week before and after each address. Coding was limited to every …