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Speech and Rhetorical Studies Commons

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Mass Communication

University of Denver

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Full-Text Articles in Speech and Rhetorical Studies

Girl Of Color-Power: Resisting The Neoliberal Girl Power Agent, Raisa Fernanda Alvarado Jan 2018

Girl Of Color-Power: Resisting The Neoliberal Girl Power Agent, Raisa Fernanda Alvarado

Electronic Theses and Dissertations

Girl power is a complex and multi-dimensional phrase. It is a term that celebrates the positive development of girls' self-esteem, while simultaneously recognizing the shifting social positioning of girlhood in the late twentieth century. It is a call to re-write girls' passivity but simultaneously a discourse that encourages consumerism via entertainment, artifacts, and merchandise. A social movement, a catch phrase, a motto: girl power is a representative caricature of evolving conceptualizations of girlhood. This dissertation is critical of the homogeneity implicit in girl power as its hailing disproportionately centers white, middle and upper class girls. As such, this project examines ...