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- Advertising (1)
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- Communication theory (1)
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Articles 1 - 4 of 4
Full-Text Articles in Speech and Rhetorical Studies
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Situational Crisis Communication Theory And The British Royal Family, Addison Shaw
Senior Honors Theses
This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
A New Theory Of Communication: Privacy Surrender For Security Theory, Abigail Brewer
Senior Honors Theses
This thesis seeks to analyze the viability of a newly proposed theory of communication, Privacy Surrender for Security Theory (PSST), by analyzing a quantitative survey administered by the researcher. Proposed in 2018 by a team of undergraduate students, Privacy Surrender for Security Theory seeks to explain why American citizens are willing to surrender their personal privacy rights for the sake of national security. The original team of researchers prepared a survey to further their study, and the researcher chose to administer a revised version of that survey through Facebook and a group message. Most participants surveyed said knowing that the …
Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann
Hilltops And Marches: A Cultural And Semiotic Analysis Of Pepsi And Coca-Cola Advertising Strategies, Samuel Herrmann
Senior Honors Theses
The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of unity and commonality when the world seemed at odds with itself. While both advertisements sought to convey similar messages, the reception could not have been more different. Coca-Cola has experienced continued praise for their famous “Hilltop” advertisement while Pepsi was forced to take their advertisement down within 24 hours of its release. This paper utilizes semiotic theory to analyze the …
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …