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Speech and Rhetorical Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Butler University

Series

2011

Articles 1 - 1 of 1

Full-Text Articles in Speech and Rhetorical Studies

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves Jan 2011

Visual Rhetoric And The Promotion Of Scientific Ideas: The Strange Case Of The Prion, Carol Reeves

Scholarship and Professional Work - LAS

In the field that investigates infectious brain diseases such as mad cow disease, the verbal and visual packaging of scientific visuals associated with identifying the agent, prion, its processes, and structure served the community ritual of establishing belief in a highly unorthodox phenomenon. Visual promotion fed into cultural expectations of single agents and simple processes, even though the actual agency and disease process have proven highly complex and perhaps unknowable.