Speech and Rhetorical Studies | Open Access Articles

Ben Carson, Zacary W. Jaconetti

Rhetorical Analyses of the Announcement Speeches of Presidential Hopefuls

No abstract provided.

When Water Works: A Case Study Of Campaign Tears And The 2008 Presidential Election, Ryan Neville-Shepard

Speaker & Gavel

Since the fall of Senator Ed Muskie in the 1972 Democratic primary there has been an unwritten rule that political candidates should avoid crying. However, four presidential candidates cried in ten separate incidents during the 2008 election cycle, with only three episodes receiving negative attention. Addressing this inconsistency in the “Muskie rule,” in this essay I argue the effect of crying on a political candidate’s image is not well understood. As such, this essay develops and applies a framework for comprehending when crying will likely trigger a public relations crisis, and when it might actually benefit a candidate.

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Explaining The Revolution: Vernacular Discourse And The Tipping Point In America’S 2006 Midterm Election, Ryan Michael Shepard

Communication and Theater Association of Minnesota Journal

The 2006 midterm election marked perhaps the first time that the American public held the Bush administration accountable for its controversial actions. Various explanations have been offered for the backlash, ranging from public concern about the war to disgust over sex scandals involving prominent conservatives. In this essay, through analysis of vernacular discourse appearing in letters to the editor from USA Today, I argue that the election results stemmed from Bush’s weakening credibility – in respect to the dimensions of honesty, competence, and moderation – which limited the effectiveness of his rhetoric that was so powerful since September 11th.