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Articles 1 - 30 of 43
Full-Text Articles in Social Media
The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn
The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn
Graduate Theses and Dissertations
This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Graduate Theses and Dissertations
This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …
Social Media And Mental Health: The Public Health Impact And Future Policy Directives, Renae A. Merrill
Social Media And Mental Health: The Public Health Impact And Future Policy Directives, Renae A. Merrill
Graduate Theses and Dissertations
The relationship between social media use among young people and the increasing concerns of mental health problems in the U.S. and globally is on systemic agendas. Furthermore, research on social media use and mental health indicate reasons to suspect a causal relationship, but more work needs to be done. Therefore, this three-article dissertation seeks to explore (1) associations between social media use, personality, and depression; (2) associations between social media emotional support, anxiety, and personality; and (3) the relationship between social media use and mental health using Deborah Stone’s causal stories framework. Findings from this study provide an improved understanding …
Examining The Association Between Facebook Marketing And Applications Received In Graduate Programs At One University, Heather Danielle Campbell
Examining The Association Between Facebook Marketing And Applications Received In Graduate Programs At One University, Heather Danielle Campbell
Graduate Theses and Dissertations
As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content that reaches their target audience. Self-presentation allows graduate programs to control the types of marketing, posts, and content displayed regarding their program in an effort to be seen in a certain light. This study explores six types of Facebook content perceived as favorable in the …
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
Graduate Theses and Dissertations
Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …
Local Broadcast Reporters Maintaining Social Responsibility And Mental Health While Serving A Community Under Lockdown, Mary-Morgan Ellis
Local Broadcast Reporters Maintaining Social Responsibility And Mental Health While Serving A Community Under Lockdown, Mary-Morgan Ellis
Graduate Theses and Dissertations
This study looks at local broadcast news reporters working in Northwest Arkansas before, at the start, and during the COVID-19 global pandemic. Research for this study includes a content study of the tweets and Twitter accounts of eleven local reporters. This study considers the social responsibility theory and examines how these eleven local reporters use the theory in their everyday work. Research found, though these reporters don’t credit the theory by name, they are still putting its guidelines into effect as a sort of moral compass when creating objective and representative news for their communities. The research also found that …
A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm
A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm
Graduate Theses and Dissertations
The Jane B. Gearhart (JBG) Full Circle Food Pantry is a student-led program that provides food assistance for members of the University of Arkansas community. This thesis project includes a social media strategy plan that aims to increase the overall awareness of the pantry and its multifaceted services to decrease food insecurity levels at the University of Arkansas. This plan intends to create behavioral changes that expand usage of the pantry and social media engagement among UA students. Grounded in data-driven insights, this plan is designed from (i) literature on food pantry marketing techniques; (ii) a review of the pantry's …
Live The Local: Exploring The Relationship Between Local News Media And Cities Undergoing Downtown Revitalization, Allison Wise
Live The Local: Exploring The Relationship Between Local News Media And Cities Undergoing Downtown Revitalization, Allison Wise
Graduate Theses and Dissertations
The rise in suburban development has caused many downtowns across the United States to lose residents, businesses, attractions and community engagement. City officials and planners work to create policies, designs and urban development that help to revitalize downtowns. However, how do we bring people into our downtowns to live, work and play? That is where local news coverage can have an impact. The question arises: What can city officials, event organizers, business leaders do to foster a vibrant downtown? News outlets (e.g., television, print, digital) and their corresponding social media platforms, such as Facebook and Twitter, can act as " …
Towards A Large-Scale Intelligent Mobile-Argumentation And Discovering Arguments, Controversial Topics And Topic-Oriented Focal Sets In Cyber-Argumentation, Najla Althuniyan
Towards A Large-Scale Intelligent Mobile-Argumentation And Discovering Arguments, Controversial Topics And Topic-Oriented Focal Sets In Cyber-Argumentation, Najla Althuniyan
Graduate Theses and Dissertations
User-generated content (UGC) platforms host different forms of information, such as audio, video, pictures, and text. They have many online applications, such as social media, blogs, photo and video sharing, customer reviews, debate, and deliberation platforms. Usually, the content of these platforms is provided and consumed by users. Most of these platforms, mainly social media and blogs, are often used for online discussion. These platforms offer tools for users to share and express opinions. Commonly, people from different backgrounds and origins discuss opinions about various issues over the Internet. Furthermore, discussions among users contain substantial information from which knowledge about …
Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva
Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva
Graduate Theses and Dissertations
Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …
The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner
The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner
Graduate Theses and Dissertations
Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …
Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty
Rewriting Web 2.0 Discourses Of The Local For Socio-Spatial Literacy Theory, Erin Daugherty
Graduate Theses and Dissertations
This dissertation seeks to provide a framework for engaging with two spatial concepts that have been foundational to theorizing literacy across time but have often been taken for granted as passive backdrops to the social action of literacy practice: the notions of “the local” and “the global.” By interrogating the histories, both past and ongoing, of these two spatial concepts as they are interwoven into the sociocultural paradigm of literacy theory, research, and pedagogy, this project identifies new ways that literacy researchers and educators can attend to spatial concepts so as to promote and encourage literacy research and learning that …
Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner
Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner
Graduate Theses and Dissertations
This thesis investigated the role of social capital and everyday communication in campus community resilience capacities during the COVID-19 pandemic. This study conceptualized the university community as a micro-community that experienced sharp disruption as a result of the COVID-19 pandemic. In the same way that traditionally conceptualized communities harness communication to build resilience, this study provides evidence that micro-communities, such as the university campus, have the same potential. Focus groups with students, faculty, and staff, as well as one-on-one semi-structured interviews with students, resulted in 557 pages of single-spaced transcripts that provided rich data to understand this community resilience context. …
Argumentation Stance Polarity And Intensity Prediction And Its Application For Argumentation Polarization Modeling And Diverse Social Connection Recommendation, Joseph Winstead Sirrianni
Argumentation Stance Polarity And Intensity Prediction And Its Application For Argumentation Polarization Modeling And Diverse Social Connection Recommendation, Joseph Winstead Sirrianni
Graduate Theses and Dissertations
Cyber argumentation platforms implement theoretical argumentation structures that promote higher quality argumentation and allow for informative analysis of the discussions. Dr. Liu’s research group has designed and implemented a unique platform called the Intelligent Cyber Argumentation System (ICAS). ICAS structures its discussions into a weighted cyber argumentation graph, which describes the relationships between the different users, their posts in a discussion, the discussion topic, and the various subtopics in a discussion. This platform is unique as it encodes online discussions into weighted cyber argumentation graphs based on the user’s stances toward one another’s arguments and ideas. The resulting weighted cyber …
Calling Out The Trolls: Responses To Witnessing Use Of The “Troll” Label As A Defense In An Online Group Context, Dene E. M. Wamsley
Calling Out The Trolls: Responses To Witnessing Use Of The “Troll” Label As A Defense In An Online Group Context, Dene E. M. Wamsley
Graduate Theses and Dissertations
Although the term “troll” has existed since the 1980s, its meaning has shifted in recent years as social media use has increased. People provide contrasting and imprecise definitions for what constitutes “trolling,” and often apply the term subjectively to describe online discussants who are uncivil, who are deviant, and who and present counter-attitudinal opinions. Exposure to deviance, counter-attitudinal information, and incivility often leads to unwanted psychological effects. In theory, labeling an uncivil, counter-attitudinal deviant as a “troll” proposes that their intention is to disrupt the conversation and upset other discussants, which provides a reason for why incivility is used, and …
Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles
Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles
Graduate Theses and Dissertations
Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …
The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini
The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini
Graduate Theses and Dissertations
This present research seeks to provide a more comprehensive understanding of why people with visual impairment use social media. I investigate this question using uses and gratification (U&G) Theory, which was developed by Katz, Blumler, & Gurevitch (1974). The theory explains what people do with media and why. The purpose of this study is twofold: it seeks to document reasons people with visual impairment use Facebook and it endeavors to reveal which variables can influence users’ decisions to use one social media platform instead of another. In particular, I am interested in determining factors motivating users with visual impairment to …
Contributions Of Role-Playing Games: Advantages Of Incorporating Social Media In Disaster Response, Erin Mullin
Contributions Of Role-Playing Games: Advantages Of Incorporating Social Media In Disaster Response, Erin Mullin
Graduate Theses and Dissertations
After a disaster, emergency managers need to know who needs help, what type of help they need, and how soon they need it. Traditionally, they have relied on 911 calls and ground assessments to collect this information. Because the needs of a population are not able to be identified in a timely manner by ground assessments and because individuals are often unable to get through to 911, many civilians in distress turn to social media outlets as a last-ditch effort to obtain the services they need. Due to the uncertainty concerning the accuracy of social media posts, responding to disaster …
Sentiment Analysis, Quantification, And Shift Detection, Kevin Labille
Sentiment Analysis, Quantification, And Shift Detection, Kevin Labille
Graduate Theses and Dissertations
This dissertation focuses on event detection within streams of Tweets based on sentiment quantification. Sentiment quantification extends sentiment analysis, the analysis of the sentiment of individual documents, to analyze the sentiment of an aggregated collection of documents. Although the former has been widely researched, the latter has drawn less attention but offers greater potential to enhance current business intelligence systems. Indeed, knowing the proportion of positive and negative Tweets is much more valuable than knowing which individual Tweets are positive or negative. We also extend our sentiment quantification research to analyze the evolution of sentiment over time to automatically detect …
Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker
Collaborative Speculation And Overvaluation: Evidence From Social Media, Adam Barrett Booker
Graduate Theses and Dissertations
I use data from StockTwits and Twitter to provide evidence that investor attention on social media in the period before earnings is related to short-term overvaluation, consistent with bullish investors herding around common information. In the 2 to 60 days after earnings, returns for companies in the highest quintile of pre-earnings announcement investor attention are 4.2 percent lower than those of companies in the lowest quintile. I find evidence that the negative post-earnings drift result found in this study is related to investors waiting until after earnings are announced to enact costly arbitrage strategies. I further examine intra- and inter-network …
Extending The Boundaries Of Supply Chain Transparency: Supplier Monitoring Activity Disclosure, Consumer Evaluations, And Brand Equity, Yanji Duan
Graduate Theses and Dissertations
Socially responsible policy makers and consumers are pressuring firms to make their supply chains more transparent by disclosing information about their supplier monitoring activities (SMA). Yet, high monitoring costs and the complexity of supply chains pose challenges for firms to effectively monitor their extended supply chain, including both first-tier and lower-tier suppliers. In order to comprehensively evaluate the net benefit from SMA, it is therefore critical to consider potential effects on drivers of additional revenues that may accrue from the disclosure of SMA to consumers.
Prior research on SMA has examined the associated cost, risk, and supplier relational implications on …
Political Speech On Twitter: A Sentiment Analysis Of Tweets And News Coverage Of Local Gun Policy, Mohamed Lemine M'Bareck
Political Speech On Twitter: A Sentiment Analysis Of Tweets And News Coverage Of Local Gun Policy, Mohamed Lemine M'Bareck
Graduate Theses and Dissertations
While the gun debate has been one of America’s most politically contentious issues, Twitter has become, in recent years a popular venue for politicians to carry out the debate. The present thesis is aimed at better understanding of political speech on Twitter, as well as the ways in which political frames and sentiment on Twitter differ from those of news media coverage regarding gun policy in the state of Arkansas.
The study uses framing theory, which assumes that both news media and individuals use frames to construct perceptions and narratives about issues. Adopting an automated content analysis as a method, …
Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth
Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth
Graduate Theses and Dissertations
This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.
The second article used hand-coding to look for themes and similarities concerning flow …
Theatrical Genre Prediction Using Social Network Metrics, Manisha Shukla
Theatrical Genre Prediction Using Social Network Metrics, Manisha Shukla
Graduate Theses and Dissertations
With the emergence of digitization, large text corpora are now available online that provide humanities scholars an opportunity to perform literary analysis leveraging the use of computational techniques. This work is focused on applying network theory concepts in the field of literature to explore correlations between the mathematical properties of the social networks of plays and the plays’ dramatic genre, specifically how well social network metrics can identify genre without taking vocabulary into consideration. Almost no work has been done to study the ability of mathematical properties of network graphs to predict literary features. We generated character interaction networks of …
Essays On Performance Implications Of Social Media For Established And Nascent Firms, Alireza Golmohammadi
Essays On Performance Implications Of Social Media For Established And Nascent Firms, Alireza Golmohammadi
Graduate Theses and Dissertations
The possibility of large-scale communication with stakeholders brought about by social media has made these new channels of communication an important arena for spending marketing budgets. Despite the increasing share of social media in firms’ marketing budget, there is significant heterogeneity in firms’ social media communication practices even within the same venue and among firms from the same industry. As such, there is need for more research on how firms can leverage social media to achieve better performance. In order to address this broad question, two essays have been designed and executed.
The first essay utilizes integrated marketing communication as …
How College Campuses Are Using Social Media During Severe Weather Events, Emmale Davis
How College Campuses Are Using Social Media During Severe Weather Events, Emmale Davis
Graduate Theses and Dissertations
This study explores how college campuses are using social media during severe weather events. This topic surfaced after a tornado devastated Moore, Oklahoma in May 2013 and those displaced flocked to the University of Oklahoma campus after a post made on Twitter went viral prior to an official message being sent out by the university. In order to further explore this topic, a qualitative phenomenological case study was conducted at the following sites: University of Alabama, Missouri Southern State University, University of Oklahoma, and Florida State University. This study included observations of social media posts on Facebook and Twitter on …
The Challenge Of Anonymous And Ephemeral Social Media: Reflective Research Methodologies & Student-User Composing Practices, Sara Elyse West
The Challenge Of Anonymous And Ephemeral Social Media: Reflective Research Methodologies & Student-User Composing Practices, Sara Elyse West
Graduate Theses and Dissertations
This project seeks to provide a framework for navigating anonymous and ephemeral research spaces to theorize student-user composing practices on these social media platforms. This project reflects on and builds from the difficulties that arose during a previous project for which I collected data from a space that was both ephemeral and anonymous. That experience led me to the questions of use and research methods that I consider in this project, wherein I rely on critical reflective research practices to provide an effective methodology for examining the type of data in question. In this work, I consider how past and …
Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton
Animal Welfare Frames: How Social Media Messages Bridge The Gap Between The Protein Industry And Consumers, Olivia Norton
Graduate Theses and Dissertations
The two articles in this thesis used content analysis to analyze and compare animal welfare related website and Twitter content of the top five animal protein producing companies in the United States. In the first article, the animal welfare website content of Cargill, Tyson Foods Inc., Smithfield, JBS® and Sysco were analyzed for persuasive frames, common topics, and key terminology to describe their corporate positions on animal welfare. Sysco’s main page devoted to animal welfare dominated the word count with 1,045 words, while JBS®’s main animal welfare page used only 265 words to communicate the company’s views. The most commonly …
(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii
(Social) Media Priming: The Role Of Social Media In Priming Biases And Aggression In Online News Readership, Thomas Stallbaumer Ii
Graduate Theses and Dissertations
This thesis is aimed at better understanding the role of media priming in biases and aggression while using social media platforms to consume news. Priming theory holds that exposure to media can have short-term impacts on people’s subsequent behaviors or judgments. (Roskos-Ewoldsen et al., 2009)
Research in priming theory has shown that there are primes for aggressive behavior, the information and criteria we use in making judgments of the president, and various stereotypes. (Chang and Hitchon, 2004; Dixon and Maddox, 2005; Josephson, 1987; Valentino, 1999; )
This study will discuss the ways in which biases and aggression can be more …
Incorporating A New Class Of Uncertainty In Disaster Relief Logistics Planning, Emre Kirac
Incorporating A New Class Of Uncertainty In Disaster Relief Logistics Planning, Emre Kirac
Graduate Theses and Dissertations
In recent years, there has been a growing interest among emergency managers in using Social data in disaster response planning. However, the trustworthiness and reliability of posted information are two of the most significant concerns, because much of the user-generated data is initially not verified. Therefore, a key tradeoff exists for emergency managers when considering whether to incorporate Social data in disaster planning efforts. By considering Social data, a larger number of needs can be identified in a shorter amount of time, potentially enabling a faster response and satisfying a class of demand that might not otherwise be discovered. However, …