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An Imc Approach To Creating A Music Personality, Abigail R. Bounds
An Imc Approach To Creating A Music Personality, Abigail R. Bounds
Honors Theses
Technology and the popularity of social media has empowered consumers and provided direct access to artists, changing the traditional approach to music artist exposure and the inherent needs of the music fan. Once dependent upon record deals and a traditional mass communication model, today's artists establish their own brand and attract targeted audiences by promoting a personality coupled with musical talent. The purpose of this study is to apply the direct to consumer principles of Integrated Marketing Communications (IMC) to brand a music artist and build a loyal following among the millennial generation. A literature review was compiled to investigate …
The Grove: Stories Of Cultivating Connections, Mitchell A. Dowden
The Grove: Stories Of Cultivating Connections, Mitchell A. Dowden
Honors Theses
This thesis studies the University of Mississippi's tailgating area known as the Grove. While it explores the logistics and preparation for home game activities, this thesis looks beyond the image and into aspects not so obvious to the weekend visitor: its history, its environmental impact, the economics, and even its reflection of the progress and challenges surrounding race. This is not intended to be a supreme authority or academic analysis of the Grove, but instead a journalistic piece reflecting the stories and personal anecdotes I encountered. To gather information, I conducted live interviews with people familiar to the Grove in …