Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Public Relations and Advertising
Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang
Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang
Dissertations
This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …
Ecological Psychology And Media Consumption Among Young Adults: A New Framework, Alice Diana Cade Ferguson
Ecological Psychology And Media Consumption Among Young Adults: A New Framework, Alice Diana Cade Ferguson
Dissertations
The Pew Research Center (2010, March 1) identified three crucial “new metrics of news” (p. 2) that help to explain the appeal of new, interactive media forms among young adult news consumers. These metrics of Portability, Personalizability and Participation (Pew, 2010) highlight the rapid transformations in technology and user interests that have helped create a new manifestation of what McLuhan called an “age of anxiety” (1967/2001, pp. 8-9) in mass media industries and in mass communication education and scholarship. The purpose of this research is to investigate this very shift in how news is delivered and consumed, with particular attention …