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Articles 1 - 30 of 73
Full-Text Articles in Journalism Studies
Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade
Understanding Older People’S Voice Interactions With Smart Voice Assistants: A New Modified Rule-Based Natural Language Processing Model With Human Input, Zhengxu Yan, Victoria Dube, Judith Heselton, Kate Johnson, Changmin Yan, Valerie Jones, Julie Blaskewicz Boron, Marcia Shade
College of Journalism and Mass Communications: Faculty Publications
The COVID-19 pandemic has expedited the integration of Smart Voice Assistants (SVA) among older people. The qualitative data derived from user commands on SVA is pivotal for elucidating the engagement patterns of older individuals with such systems. However, the sheer volume of user-generated voice interaction data presents a formidable challenge for manual coding. Compounding this issue, age-related cognitive decline and alterations in speech patterns further complicate the interpretation of older users’ SVA voice interactions. Conventional dictionary-based textual analysis tools, which count word frequencies, are inadequate in capturing the evolving and communicative essence of these interactions that unfold over a series …
An Examination Of How The Media Portrayed Professional Female Athletes During The 2023 Women's World Cup In The Match-Up Between Spain And The United States, Brianna R. Breazier
An Examination Of How The Media Portrayed Professional Female Athletes During The 2023 Women's World Cup In The Match-Up Between Spain And The United States, Brianna R. Breazier
College of Journalism and Mass Communications: Professional Projects
This project is an examination of how the media portrayed professional female athletes during the 2023 Woen's World Cup in the match-up between Spain and the United States. This project consists of a literature review of the history of both countries, an overview of feminist theory, and past studies that show current patterns of biases or stereotypical behavior in today’s mainstream media. This project also consists of a cross-examination and comparison between Spain and the United States, specifically examining the timeline of events between the two. The purpose of this study is to compare the media trends of professional female …
The Impact Of Interaction Time And Verbal Engagement With Personal Voice Assistants On Alleviating Loneliness Among Older Adults: An Exploratory Study, Changmin Yan, Kate Johnson, Valerie Jones
The Impact Of Interaction Time And Verbal Engagement With Personal Voice Assistants On Alleviating Loneliness Among Older Adults: An Exploratory Study, Changmin Yan, Kate Johnson, Valerie Jones
College of Journalism and Mass Communications: Faculty Publications
Background: Loneliness in older adults is a critical issue that negatively affects their well-being. The potential of personal voice assistant (PVA) devices like Amazon’s Alexa Echo in reducing loneliness is an emerging area of interest, but it remains under-researched. Objective: this study aims to investigate the effect of interaction time and verbal engagement with PVA devices on reducing loneliness among older adults living alone. Method: In this experiment, individuals aged 75 and older (n = 15), living alone, were provided with Amazon Alexa Echo devices. They were instructed to interact with the device at least five times a day …
Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang
Prevalence And Factors Associated With Vaping Cannabidiol Among Us Adolescents, Hongying Daisy Dai, Roma Subramanian, Avina Mahroke, Ming Wang
College of Journalism and Mass Communications: Faculty Publications
IMPORTANCE e-Cigarette use and vaping marijuana (cannabis) are popular among US adolescents. Cannabidiol (CBD) is a compound found in the cannabis plant that has recently increased in use.
OBJECTIVES To examine the prevalence of and factors associated with youths vaping CBD
DESIGN, SETTING, AND PARTICIPANTS This cross-sectional study included a nationally representative sample of students from middle and high schools (typical age, 11-18 years) in the US from the 2022 National Youth Tobacco Survey, conducted from January to May 2022.
EXPOSURE Demographic characteristics, harm perception of tobacco use, and vaping behaviors.
MAIN OUTCOMES AND MEASURES The main outcomes were weighted …
Thyroid Sat510 I-131 Therapy With Dosimetry For Advanced Thyroid Carcinoma: Recombinant Tsh Vs Thyroid Hormone Withdrawal, Dana Awad, Jarod Hamsa, Abbey Fingeret, Craig M. Johnson, Frank Rutar, Carrie Carso, Anupam Kotwal, Anery Patel, Angela Thornburg, Whitney Sears Goldner
Thyroid Sat510 I-131 Therapy With Dosimetry For Advanced Thyroid Carcinoma: Recombinant Tsh Vs Thyroid Hormone Withdrawal, Dana Awad, Jarod Hamsa, Abbey Fingeret, Craig M. Johnson, Frank Rutar, Carrie Carso, Anupam Kotwal, Anery Patel, Angela Thornburg, Whitney Sears Goldner
College of Journalism and Mass Communications: Faculty Publications
Background: Dosimetry can be used to calculate an optimal and safe dose of Iodine-131 (I-131) for treatment of advanced differentiated thyroid cancer (DTC). Thyroid hormone withdrawal (THW) is the preferred method of TSH elevation for I-131 therapy with dosimetry. At our institution, Recombinant TSH (RhTSH) is used in patients in whom prolonged hypothyroidism is deemed clinically unsafe or cannot tolerate THW. We aim to evaluate if RhTSH and THW are equivalent methods of preparation for I-131 therapy using dosimetry (I-131D).
Midweed: A Comparison Between Marijuana Laws, Regulations, And Social Attitudes In Cannabis-Legal Vs. Cannabis-Illegal Midwest States, Abagail Lim
College of Journalism and Mass Communications: Professional Projects
This professional project is a series of three journalistic articles. Each article focuses on laws, regulations and social attitudes surrounding marijuana in the United States. These topics are explored primarily through the lenses of two Midwest states (Illinois & Nebraska), which have highly contrasting laws and regulations regarding marijuana. The state of Illinois legalized medical marijuana in January 2014 and recreational marijuana in January 2020, while in Nebraska, both medical and recreational use still remains illegal, though possession of up to one ounce has been decriminalized.
The purpose of choosing these two states is to show how stark a contrast …
The Call Sheet: A Six-Part Podcast Interview Series On The Film Industry In Nebraska, Tanner Dykstra
The Call Sheet: A Six-Part Podcast Interview Series On The Film Industry In Nebraska, Tanner Dykstra
Honors Theses
My University of Nebraska-Lincoln Honors Thesis project is a six-part podcast interview series entitled The Call Sheet. This is classified as an Applied Knowledge project and encapsulates my interests and areas of study in Journalism, Broadcasting, and Film Studies. I sought out interviews with people who currently reside or once resided in the state of Nebraska who work in association with the film industry. This industry is broad, and my interview subjects reflected this. The six episodes comprising my project are as follows: writer/director Aliza Brugger, writer/professor Michael Svoboda, director of the Mary Riepma Ross Media Arts Center Danny Lee …
Symbolic Annihilation And Stereotyping Of Native American Women In News: A Content Analysis Of Health, Safety, And Economic Status Related News, Shreyoshi Ghosh
Symbolic Annihilation And Stereotyping Of Native American Women In News: A Content Analysis Of Health, Safety, And Economic Status Related News, Shreyoshi Ghosh
College of Journalism and Mass Communications: Professional Projects
This is an exploratory study on the safety, economic, and health challenges of Native American women who constitute about 1.5% of the American population. With the symbolic annihilation and stereotyping of Native American people and women of color, there was a need to study the portrayal of Native American women in news. The findings indicated there was a growth in news coverage during 2018-19 and safety, including missing and murdered, emerged as a key topic. But symbolic annihilation in health and economic status including pay gap news was significant. Health news mostly covered maternal health and deaths but excluded most …
The Journey Of The Black Sports Journalist: Past, Present And Future, Gary Washburn
The Journey Of The Black Sports Journalist: Past, Present And Future, Gary Washburn
College of Journalism and Mass Communications: Professional Projects
It took nearly 60 years for the mainstream audience to learn and digest the impact of the Black sports journalist on the American sports landscape.
In the Disney-movie “42,” detailing Jackie Robinson’s breaking of baseball’s color barrier in 1947, Robinson bonded with a journalist named Wendell Smith, who served as a guide, mentor and liaison for the baseball player during his travel journey with the Brooklyn Dodgers.
Smith not only covered Robinson’s ground-breaking excursion into a sport that had proudly prohibited and disavowed Blacks from playing Major League Baseball, he became Robinson’s trusted colleague, gaining access to stories and insights …
Video 101: Video Production Basics, Visually Explained, Chris Flanery
Video 101: Video Production Basics, Visually Explained, Chris Flanery
College of Journalism and Mass Communications: Professional Projects
As video becomes more prevalent in all aspects of life, the demand for competent video production skills continues to grow. Having the technical literacy to capture professional-level video is highly sought-after and begins with proper education and training. This project found the process for learning video production often fails to maximize on its full potential. Despite being a visual medium, most individuals surveyed and interviewed for this project who work in the video production industry report visuals are rarely used to demonstrate fundamental concepts in learning video production. These same individuals and additional research indicate visual aids help illustrate many …
Robo-Ump: A Study Of The Prospective Impact Of Automated Strike Zone Use In Major League Baseball Games From The Perspective Of Broadcasters And Media, Bob Greene
College of Journalism and Mass Communications: Theses
A qualitative analysis of the Major League Baseball industry’s perspective on the use of technology within the game, specifically the incorporation of an automated strike zone in place of traditional umpires, through targeted survey results from current MLB broadcasters and journalists or media members. Evidence from the research suggests that though those who are in favor of umpires being replaced by technology within the game, at least in some fashion, there are concerns that the technology in place is currently ready to provide the type of experience desired for MLB play when it comes ruling on balls and strikes with …
A Study Of Retention And Recruitment At Southern And Midwestern Weekly U.S. Newspapers, Jessica Fargen Walsh, Jill Martin
A Study Of Retention And Recruitment At Southern And Midwestern Weekly U.S. Newspapers, Jessica Fargen Walsh, Jill Martin
College of Journalism and Mass Communications: Faculty Publications
Daily and weekly newspapers are closing at alarming rates, leaving readers without local coverage in many parts of the country. More than 5,000 of the remaining newspapers in the United States are weeklies, providing meeting coverage, agricultural news and keeping small towns informed. Yet, not nearly enough research exists about the people working at those newspapers. More than 1,000 email surveys were sent in early 2021 to weekly news editors, publishers or owners in seven states seeking opinions on successes and challenges in hiring and retaining weekly journalists. Survey results and follow-up interviews revealed a number of insights including data …
Krnu: Expansion And Realignment, Kaci Richter
Krnu: Expansion And Realignment, Kaci Richter
College of Journalism and Mass Communications: Professional Projects
Terrestrial radio stations have undergone fundamental changes over the last three decades. The entertainment market has expanded to include more ways for content creators to reach audiences and more platforms for advertisers to promote and sell their goods and services. As listener habits have changed, radio stations have been forced to keep pace, adding owned media platforms like websites, apps and social media accounts to meet listeners where they are. This struggle is not limited to commercial radio properties. Listener habits are forever changed, and noncommercial stations are often under-resourced. 90.3 KRNU is one of those under-resourced noncommercial educational stations …
With A Female Vice President In Office, Has Media Gender-Bias Left The Presidential Campaign Trail? The Short Answer Is No, And The Reason Why Is Deep Rooted., Nora Tarte
College of Journalism and Mass Communications: Professional Projects
An examination of treatment in the media of female vice presidential candidates—Geraldine Ferraro (1984), Sarah Palin (2008) and Kamala Harris (2020)—surfaces a trend of gender bias perpetuated by subtly sexist language in all three campaigns. While society has made strides in equality in the 36 years between campaigns, the media treatment of Vice President Kamala Harris is not that far removed from the treatment of Geraldine Ferraro. The bias exists both overtly and subtly with obvious sexist language and more subtle forms of sexist language in coverage doled out by top media outlets, but subtle sexism is what often flies …
The Utilization Of Broadcasting Media In Meeting The Information Needs Of Prospective Regional Chief Regarding Political News, Mohammad Zamroni, Suwandi Sumartias, Soeganda Priyatna, Atie Rachmiatie
The Utilization Of Broadcasting Media In Meeting The Information Needs Of Prospective Regional Chief Regarding Political News, Mohammad Zamroni, Suwandi Sumartias, Soeganda Priyatna, Atie Rachmiatie
Library Philosophy and Practice (e-journal)
Broadcast media is one of the electronic media that is widely used to meet the information needs of the public. One of them is television media which is currently still enjoyed by many people amid the presence of new media and social media. There are two private television stations, namely iNews TV and Metro TV as news television which are widely used by political parties and regional head candidate pairs in campaigns, building self-image, and offering work programs. Likewise, the community in fulfilling the information needs related to the 2017 Pilkada DKI Jakarta also took advantage of this television media. …
Teaching And Learning News Media In Politically Unsettled Times, H. James Garrett, Mardi Schmeichel, Joseph Mcanulty, Sonia Janis
Teaching And Learning News Media In Politically Unsettled Times, H. James Garrett, Mardi Schmeichel, Joseph Mcanulty, Sonia Janis
Department of Teaching, Learning, and Teacher Education: Faculty Publications
Our research explores and elaborates the ways preservice teachers come to know and begin conceptualizing ways of teaching about news media. We report on what we interpret as their understandings and, perhaps more importantly, their misunderstandings of media literacy as they relate to their emerging ideas about what it means to teach others about crucial social and political issues of our time. The students with whom the authors worked demonstrated problematic misperceptions and misunderstandings about important media concepts and topics. These preservice teachers misunderstood the ways in which news media is different from other media genres. Additionally, they often indicated …
Rugby League As A Televised Product In The United States Of America, Mike Morris
Rugby League As A Televised Product In The United States Of America, Mike Morris
College of Journalism and Mass Communications: Professional Projects
Rugby league is a form of rugby that is more similar to American football than its more globally popular cousin rugby union. This similarity to the United States of America’s most popular sport, that country’s appetite for sport, and its previous acceptance of foreign sports products makes rugby league an attractive product for American media outlets to present and promote.
Rugby league’s history as a working-class sport in England and Australia will appeal to American consumers hungry for grit and authenticity from their favorite athletes and teams. Established coverage of English soccer has paved the way for rugby league media …
Social Studies Teacher Perceptions Of News Source Credibility, Christopher H. Clark, Mardi Schmeichel, H. James Garrett
Social Studies Teacher Perceptions Of News Source Credibility, Christopher H. Clark, Mardi Schmeichel, H. James Garrett
Department of Teaching, Learning, and Teacher Education: Faculty Publications
Politically tumultuous times have created a problematic space for teachers who include the news in their classrooms. Few studies have explored perceptions of news credibility among secondary social studies teachers, the educators most likely to regularly incorporate news media into their classrooms. We investigated teachers’ operational definitions of credibility and the relationships between political ideology and assessments of news source credibility. Most teachers in this study used either static or dynamic definitions to describe news media sources’ credibility. Further, teachers’ conceptualizations of credibility and perceived ideological differences with news sources were associated with how credible teachers found each source. These …
Gen Z And Digital Distractions In The Classroom: Student Classroom Use Of Digital Devices For Non-Class Related Purposes, Bernard R. Mccoy
Gen Z And Digital Distractions In The Classroom: Student Classroom Use Of Digital Devices For Non-Class Related Purposes, Bernard R. Mccoy
College of Journalism and Mass Communications: Faculty Publications
A 2019 survey of college students examined classroom-learning distractions caused by their use of digital devices for non-class purposes. The purpose of the survey, part of an on-going study, was to learn more about students’ behaviors and perceptions regarding their classroom uses of digital devices for non-class purposes. The survey included 986 respondents in 37 U.S. states and 47 respondents in Alberta, Canada. A significant feature of the study was its measurement of frequency and duration of students’ classroom digital distractions as well as respondents’ motivations for engaging in the distracting behavior. Respondents averaged 19.4% of class time using a …
Journalism Practice In A Country Facing Division Threats : Newspaper Framing Of Secession Agitations In Nigeria, Somtochukwu Victor Okeke, Ogechi Eucharia Okwumba, Greg H. Ezeah, Gever Verlumun Celestine
Journalism Practice In A Country Facing Division Threats : Newspaper Framing Of Secession Agitations In Nigeria, Somtochukwu Victor Okeke, Ogechi Eucharia Okwumba, Greg H. Ezeah, Gever Verlumun Celestine
Library Philosophy and Practice (e-journal)
Violent agitations for the secession of South-East from Nigeria is one of the conflict situations that has continued to persist, even after the civil war. The conflict is shredded in political and ethic alignments, thus threatening to drive the country into a second civil war. This study examined media framing of secession agitations pioneered by Indigenous People of Biafra. In doing so, a total of four newspapers- The Vanguard, The Punch, The Guardian and This Day- were content analysed while the study duration was June 1st 2015 to June 1st 2018. Both descriptive and inferential statistics were used …
Journalistic Ethics And The Right-Wing Media, Jason Mccoy
Journalistic Ethics And The Right-Wing Media, Jason Mccoy
College of Journalism and Mass Communications: Professional Projects
This paper will examine the development of modern media ethics and will show that this set of guidelines can and perhaps should be revised and improved to match the challenges of an economic and political system that has taken advantage of guidelines such as “objective reporting” by creating too many false equivalencies. This paper will end by providing a few reforms that can create a better media environment and keep the public better informed. As it was important for journalism to improve from partisan media to objective reporting in the past, it is important today that journalism improves its practices …
Initiatives To Counter Fake News In Selected Countries: Argentina, Brazil, Canada, China, Egypt, France, Germany, Israel, Japan, Kenya, Malaysia, Nicaragua, Russia, Sweden, United Kingdom, Peter Roudik, Graciela Rodriguez-Ferrand, Edouardo Soares, Tariq Ahmad, Laney Zhang, George Sadek, Nicolas Boring, Jenny Gesley, Ruth Levush, Sayuri Umeda, Hanibal Goitom, Kelly Buchanan, Norma C. Gutiérrez, Astghik Grigoryan, Elin Hofverberg, Clare Feikert-Ahalt
Initiatives To Counter Fake News In Selected Countries: Argentina, Brazil, Canada, China, Egypt, France, Germany, Israel, Japan, Kenya, Malaysia, Nicaragua, Russia, Sweden, United Kingdom, Peter Roudik, Graciela Rodriguez-Ferrand, Edouardo Soares, Tariq Ahmad, Laney Zhang, George Sadek, Nicolas Boring, Jenny Gesley, Ruth Levush, Sayuri Umeda, Hanibal Goitom, Kelly Buchanan, Norma C. Gutiérrez, Astghik Grigoryan, Elin Hofverberg, Clare Feikert-Ahalt
Copyright, Fair Use, Scholarly Communication, etc.
Comparative Summary by Peter Roudik, Director of Legal Research
This report examines the legal approaches of fifteen countries, representing all regions of the world, to the emerging problem of manipulation with “fake news” using mass and social media, especially the impact of fake news on ongoing political processes and elections, and the legislative measures undertaken to counteract the dissemination of false information. Fake news as a phenomenon is not new and has been known since ancient times, but the present-day proliferation of digital and social media platforms, which allow for much broader distribution of information to a global audience, makes …
Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann
Von Star City Sports Bis #Gbr: Reflektion Von Qualität Und Leistung Der Lokalen Sportberichterstattung Im Mittleren Westen Amerikas, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Good local sports journalism reflects the community it serves and thereby develops society. This essay discusses local sports journalism in the context of collegiate athletics in Nebraska in the Midwest. It is particularly important to produce good, solid journalism in the context of sport. This reflection of local sports journalism of the University of Nebraska-Lincoln uses the following themes for analysis: context, critical media work, diversity, representation in the newsroom, and the role of owned media and branding. The essay also describes the American collegiate athletic system and a new, innovative undergraduate major in „Sports Media and Communication“ at the …
Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi
Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …
Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh
Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh
College of Journalism and Mass Communications: Professional Projects
When Hurricane Harvey hit Houston, social media was used in a new way during a natural disaster. Emergency phone lines were jammed, and people were in desperate need of rescuing. These people turned to social media, such as Facebook, to ask for help. At the same time, civilian rescuers turned to social media to find locations of people in need of rescuing. News articles published stories about the desperate cries for help on social media; however, these articles left some questions unanswered. How exactly did social media connect rescuers and victims, and how could it be more efficient? How did …
Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus
Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus
College of Journalism and Mass Communications: Faculty Publications
With the advent of 360-degree video technology, Virtual reality (VR) headsets can take users to locations in the real world. Despite the increasing number of virtual tourism opportunities using digital VR technology, little research has assessed the effective realism of 360-degree video tourism. This study took users on a guided audio tour of a state Capitol building. Users either took the tour via two-dimensional (2-D) video, immersive 360-degree video using a VR headset, or physically went to the location and walked around the grounds. Users were measured on spatial presence, emotional engagement with the tour, sponsor liking, and tour outreach …
Developing The Next-Generation Don Draper, Valerie K. Jones
Developing The Next-Generation Don Draper, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.
Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme
Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme
Honors Theses
This paper serves as a comprehensive report on the need for and barriers to news literacy education in the United States. Current misinformation issues in the U.S. are introduced and the importance of news literacy among citizens of a democracy. Answers to these questions are sought: What are the current challenges regarding news literacy in the digital age and what are the implications? Further, can news literacy be taught? Based on measured practices, what are the best methods for news literacy education? Existing literature covers the topics of information disorder and news literacy, highlighting the importance of news literacy in …
Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer
Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer
College of Journalism and Mass Communications: Faculty Publications
This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …
Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones
Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …