Graphic Communications Commons^™

Testing The Impact Of Animating Infographics On Consumer Trust And Attitude When Communicating About Genetic Modification, Alexa J. Lamm, Kristin Gibson, Jessica Holt, Kevan Lamm, Jason D. Ellis Ph.D., Joy N. Rumble

Journal of Applied Communications

Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in …

How Can You Analyze Propaganda Posters? - Introduction, Pamela Nestor

Cold War & Space Race

This infographic provides instructions to teach students how to analyze propaganda posters in a design similar to a propaganda poster. The first example of propaganda was distributed to children on gum wrappers first published in 1947 by the Catechetical Guild Educational Society of St. Paul, Minnesota. The second poster was from WWII in 1943 and the third was designed by Dal Holcomb in 1942. The last two were to encourage citizens to not share government secrets.

How Can You Analyze Propaganda Posters? - Infographic, Pamela Nestor

Cold War & Space Race

This infographic provides instructions to teach students how to analyze propaganda posters in a design similar to a propaganda poster. The first example of propaganda was distributed to children on gum wrappers first published in 1947 by the Catechetical Guild Educational Society of St. Paul, Minnesota. The second poster was from WWII in 1943 and the third was designed by Dal Holcomb in 1942. The last two were to encourage citizens to not share government secrets.

Infographics On The Brain, Rachel S. Evans

Articles, Chapters and Online Publications

Discusses how infographics are more advantageous than text and alone. Offers guidelines for creating strong infographics, and provides examples of effective images and recommendations of available web applications to help in design creation.

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Infographics And Annual Reports For Nonprofit Organizations, John R. Hall

Graphic Communication

In recent years, the readership of annual reports has been steadily declining. Nonprofit organizations are investigating new solutions to refresh their reports and make them more appealing. The purpose of this study was to test whether or not infographics is a more effective way for nonprofit organizations to present their annual reports than traditional means.

The study investigated possible causes for the diminishing readership of annual reports and how to best address those causes. Shortening attention spans and people’s desire for briefer engagements points to the advantages of infographics. Over a hundred surveys were conducted where people were shown a …