Graphic Communications Commons^™

Eat Well, Be Well: Basic Needs Initiative's Online Hub For Nutrition Education, Misha Moseley

Capstone Projects and Master's Theses

Basic Needs Initiative at California State University, Monterey Bay is a department that provides students with food, housing, and wellness resources. Over half of the university's students experience food insecurity, and over 85% use non-academic resources to learn about nutrition. This project adds a dietary health section to the department’s website to increase students’ access to nutrition education. It addresses the micro-level agency problem that too few students eat a healthy, balanced diet. Unhealthy eating is a risk factor for food insecurity, so the project indirectly addresses the macro-level health problem that too many college students in California experience food …

Designing A Brand Identity And Visual Marketing Collateral For Jaxxon Von Baxter, Benson P. Moore

Graphic Communication

This project involves the creation of visual marketing collateral to be used for the album release and ensuing tour of a fictional musician named Jaxxon Von Baxter. Portrayed by Benson Moore in all imagery, this project explores techniques in creative photography, photo editing, illustration, and typography, among others. Ben would like to someday continue as a designer in the music industry and hopes this project will further him down this path.

Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford

Journal of Applied Communications

Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. …

Does Good Design Matter In The Seedstock Advertising Business? Effects Of Graphic Design In Beef Seedstock Ads On Cattle Producers’ Trust And Credibility, Morgan L. Marley, Katie M. Abrams, Daniela Castillo

Journal of Applied Communications

Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are …

Infographics On The Brain, Rachel S. Evans

Articles, Chapters and Online Publications

Discusses how infographics are more advantageous than text and alone. Offers guidelines for creating strong infographics, and provides examples of effective images and recommendations of available web applications to help in design creation.

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Infographics On The Brain: Using Visuals To Enhance The Classroom Experience, Rachel S. Evans

Presentations

Explores why today's students are drawn to visuals and retain information better from combinations of graphics and text, give examples of legal infographics, and present tips and free web tools for creating your own infographics to use in the classroom.

Typothesis: A Study Of Warde's Crystal Goblet, Leeuwen's Typographic Meaning And How It Relates To The Bible, Ryan Mercer

Senior Honors Theses

The way readers interpret the written word is changing. We look for information almost as much in between the lines as we do in the words themselves. The internet and its tools offer ways for readers to engage the text like never before — can the printed word keep up? This thesis will look at the history of print through the eyes of typography and decide if multimodal methods of arranging type are appropriate or even possible in the modern book. Specifically, it will look at the Christian Bible and it’s already present use of multimodalism. This study will bring …

Martha Stewart's Graphic Design For Living, Melanie Mcnaughton

Bridgewater Review

A living brand or a force of darkness, Martha Stewart is an indomitable figure in 20thcentury domestic life and her place in North American domestic history is tied to the success of Martha Stewart Living, the flagship publication of the Martha Stewart Living Omnimedia (MSLO) empire. The success of Living is tied to its graphic design. Living typographically enacts the values it argues for by fusing traditional elements with modern edges to present a vision of homemaking that is soft and appealing yet also a statement of skilled precision and quality. Tacking between broad, more theoretical analysis and close …