Graphic Communications Commons^™

Architecture In Open World Video Games, Congshuo Zhang

English Language Institute

No abstract provided.

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Usability Simplified: A Basic Guide To Undertaking Effective Usability Testing, Garrison Reeves

Professional Writing and Information Design Capstone Projects

Usability can be complicated but I provide simple guidelines to effective usability. Every product has an intended purpose, and the scope and aim of usability testing is measuring if a product meets this purpose with regards to a user. Testing is used in many fields, but I intend to focus on user-centered interaction design and how to test when designing and developing such a product. I provide a simple head-start to usability testing based off of my research. Usability testing is a technique used for evaluating a product by testing the product on users who are part of the respective …

Integrating Ability-Based Design In Printed Electronics, Kimberly Eder

Graphic Communication

The purpose of the study is to determine if a printed electronic device can be adaptable to the visually impaired, the role that accessible design has in the development of printed electronics, and to determine if integrating accessible design prohibits usability and performance.The findings will provide better understanding of how to modify a printed electronic paper device to suit a wider range of end users and the relationship of usability and accessibility in printed electronics.

Experts in the field were interviewed to get information and feedback about the project.Also, a human research experiment was conducted.Cal Poly students, from different areas …

How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez

Graphic Communication

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …

How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor

MAIS Projects and Theses

This written defense of my degree project describes how l used contemporary communication design theory to develop postcards for the Office of the Washington Secretary of State urging voter registration before the 2013 General Election deadline. In addition to measuring the overall effectiveness of the postcards, this project evaluated the registration and turnout differences between two treatments in a study funded by The Pew Charitable Trusts. The aim of the study was to add to the small but growing body of interdisciplinary research concerning communication design and voter participation. To determine which communication design techniques motivate more postcard recipients to …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …

Trends In Logo Design Among Fortune 100 Companies, Juliane Bone

Graphic Communication

Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.

Designing For Multicultural And International Audiences: Creating Culturally-Intelligent Visual Rhetoric And Overcoming Ethnocen, Bridget Moore

Electronic Theses and Dissertations

Various cultures interpret visual rhetoric differently; therefore, technical communicators must adjust their rhetoric accordingly by creating effective visual rhetoric for their international and multicultural audiences. Although there is a great deal of research in the field regarding how to create effective visual rhetorical rhetoric, this research often fails to take into international and multicultural audiences into consideration. Many visual rhetoric solutions proposed in technical communication involve 'catch all' approaches that do little to communicate to people of non-Western cultures and can even serve to offend or confuse international and multicultural audiences. These solutions are generated by a globalization mindset, but …

The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow

Law Faculty Scholarship

The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …