Graphic Communications Commons^™

Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever

Creativity and Change Leadership Graduate Student Master's Projects

PROJECT ABSTRACT

Rebranding Visual Feedback as a Product

Why do visuals work and why do they have such impact on the process of change? Because visuals connect directly with feelings, they have the power to improve the life of others. They have the power to improve and enrich communication. They have the power to handle information overload and they have the power to bridge cultural differences. ‘Images speak louder than words’ because images are connected with emotions in our long term memory. When ten different persons look at one single image, they see ten different things. Like a mirror, the …

Blog: The Facing Project, Clare Gallagher

Facing Dayton: Materials to Invite Engagement

Seventy University of Dayton students captured the experiences and challenges of living in Dayton by interviewing local residents as part of a national community storytelling project intended to bring awareness about local human rights issues to inspire social action.

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCBT Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Level Up! Refreshing Parental Mediation Theory For Our Digital Media Landscape, Hee Jhee Jiow, Sun Sun Lim, Julian Lin

Research Collection College of Integrative Studies

This article argues that parental mediation theory is rooted in television studies and mustbe refined to accommodate the fast-changing media landscape that is populated by com-plex and intensively used media forms such as video games, social media, and mobile apps.Through a study of parental mediation of children’s video game play, we identify the lim-itations of parental mediation theory as applied to current trends in children’s media useand suggest how it can be enhanced. This study seeks to improve parental mediation the-ory’s descriptive and explanatory strength by identifying and outlining the specific activitiesthat parents undertake as they impose their media strategies. …

Stitched Past, Sawyer Smith

Mahurin Honors College Capstone Experience/Thesis Projects

“Stitched Past” tells the stories of vulnerable women in Lima, Peru. Despite the emotional and physical impacts of poverty, the women seek mentorship, education, and job security through Krochet Kids International. Krochet Kids, a U.S.-based non-profit organization, offers women in Peru and Uganda the opportunity to create knitwear to be sold online. In addition to gaining a new job and skill, the women receive counseling, affordable childcare, and supportive community. Krochet Kids approaches empowerment from a holistic perspective. The mentors encourage growth in five categories: financial, intellectual, physical, social, and psychological. This model of personal development ensures that the women …

Thicker Than Blood, Kendall Norwood

Mahurin Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle is not …

Open Source Micro Diplomas: New Credentials For New Learning, Jack F. Powers

Dissertations, Theses, and Capstone Projects

The standard model for college in America—a four-year bachelor’s degree that teaches critical thinking, analytic reasoning, and written communication skills—is unaffordable and unattainable for most Americans. Only about a third of citizens aged 25 and over have achieved a baccalaureate degree or better. Two-thirds are left behind in precarious jobs that pay substantially less and that are losing ground. Everyone from politicians to parents repeats the mantra of “college for all”, but the reality is more like “college for the socio-economically gifted.”

At the same time, the modern world of work is evolving into a more complex, technical, and computerized …

From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez

Graphic Communication

This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the …

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

What's More Important: Design Or Content? An Analysis Of The Impact Of Website Design, Argument Quality, And Need For Cognition On Information Assessment, Luke David Salomone

Scholar Week 2016 - present

Author Abstract:

When evaluating information online or offline, two important aspects are considered by readers: the credibility of the source and the quality of the argument. It is well known that strong arguments are more persuasive than weak arguments of the same length (Petty and Cacioppo, 1984), and recent research has shown that in an online environment source credibility is determined by the reader in part by the design aspects of website (Lowry et al., 2013). Using a 2 (website quality: good vs bad) x 2 (argument quality: strong vs weak) ANCOVA with need for cognition (NFC) and disposition to …

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.

Picture This: The Role Of Digital Storytelling In Motivating Donations Towards Refugee Relief, Mitra Lebuhn

Independent Study Project (ISP) Collection

It is often assumed that powerful photographs and film footage have the ability to move viewers in the developed population to action. Frank Fournier, the photographer who captured the face of 13-year-old Omayra Sanchez in her last hours of life, as she stood trapped in a pool of muddy water and debris, said, “I believe the photo helped raise money from around the world in aid and helped highlight the irresponsibility and lack of courage of the country's leaders (BBC, 2005).” His statement encompasses the common perspective that imagery can motivate donations, but there is a lack in data regarding …

Supermarket Savvy: An Analysis Of Psychological Exploitation Within Grocery Stores, Calvin Brinkworth

Independent Study Project (ISP) Collection

As obesity rates continue to climb around the world, an increased effort is needed to explore all means of prevention and intervention. Although previous research has examined the effectiveness of strategies like nutritional education, little research has been conducted surrounding the interplay of psychology and marketing within the context of grocery stores. As such, this paper examines the presence of psychological manipulation within grocery stores and the influence is has upon product choice, and ultimately consumption. Several key variables have been taken into account for this analysis, including store layout, location, product placement, packaging, and others, to provide a holistic …

Chelsey J. - Makeup Artist, Maisie Johnson

Paper and Posters Presentations

Over the past few months I have worked to create a brand for a makeup artist based out of Orlando, Florida. I designed a logo as well as a style guide specifying colors, patterns, fonts, and design elements that would be used within the brand. I created several print pieces including style guides, budgets, business cards, thank you cards, and pricing/leave behind folds. I screen printed shirts and totes to advertise my client’s name as well as a custom apron for the artist to wear. I entered all of these components into the American Advertising Federation competition (ADDY’s) and won …

'You Become A Rock': Conceptions Of Motherhood And Lessons Of Race As Told And Photographed By Four Mothers From Cape Town, South Africa, Kaitlin Abrams

Independent Study Project (ISP) Collection

This study will discuss conceptions of motherhood and lessons of racial identity through the lens of four women from Cape Town, South Africa. Utilizing both semi-structured interviews and photovoice, stories of motherhood are told as a journey from childhood to adulthood, in which one’s experience of being mothered influences decisions in current motherhood. In interviews, mothers pinpoint conceptions of good motherhood that encompass both financial support for one’s children and attentiveness, informed mostly by one’s race and class background. Additionally, experiences surrounding discrimination and silencing in childhood differ between races, later informing the way that mothers chose to share lessons …

Aurora Volume 104, Kristen Hung (Editor)

Aurora-yearbook

College formerly located at Olivet, Illinois and known as Olivet University (1912-1923) Olivet College (1923-1939), Olivet Nazarene College (1940-1986), and Olivet Nazarene University (1986-Present).

The Institute Of New Feelings: Plastic Identities And Imperfect Surfaces, Weijian Zhou

Theses and Dissertations

Digital media are moldable spaces where an image is simultaneously a thought. This instance and flexibility enables digital existences to be malleable, transformative, situational, and unstable. They are plastic images. Video games generate digital bodies that are a fusion of subjectivities and cybernetic simulations, in a perceivable and ambiguous process. Such bodies are extensions of ourselves, being girlish, imperfect, unfinished and happening—digesting and emitting clusters of feelings, regardless of our biological gender and age. The performative experience of play is progressively departing from spectacle, gambling and competition, and increasingly shifting towards an emotional journey of alternate realities, spreading subjectivities into …

How Can You Analyze Propaganda Posters? - Introduction, Pamela Nestor

Cold War & Space Race

This infographic provides instructions to teach students how to analyze propaganda posters in a design similar to a propaganda poster. The first example of propaganda was distributed to children on gum wrappers first published in 1947 by the Catechetical Guild Educational Society of St. Paul, Minnesota. The second poster was from WWII in 1943 and the third was designed by Dal Holcomb in 1942. The last two were to encourage citizens to not share government secrets.

How Can You Analyze Propaganda Posters? - Infographic, Pamela Nestor

Cold War & Space Race

This infographic provides instructions to teach students how to analyze propaganda posters in a design similar to a propaganda poster. The first example of propaganda was distributed to children on gum wrappers first published in 1947 by the Catechetical Guild Educational Society of St. Paul, Minnesota. The second poster was from WWII in 1943 and the third was designed by Dal Holcomb in 1942. The last two were to encourage citizens to not share government secrets.

Asterix, Carnival, And The Wonder Of Everyday Life, Jeremy Barris

Humanities Faculty Research

René Goscinny and Albert Uderzo’s Asterix novels present us with a charmingly silly world. Their shared premise is that, during the time of the Roman Empire, a tiny Gaulish village has a magic potion that makes its inhabitants extremely strong and fast, and this allows the village to keep the entire Roman Empire at a hopeless disadvantage. The main character is a wily little warrior named Asterix who, with his good, very large, and not very bright friend Obelix, has many absurd adventures as he travels in the Roman world and beyond. I shall explore Asterix at the Olympic Games, …

Open / Close: Assimilating Immersive Spaces In Visual Communication, Anika Sarin

Theses and Dissertations

I am interested in two spaces obverse to each other: open and closed. An open space develops organically based on how people inhabit it. Interacting with an open space is a dynamic, sporadic, multisensory, immersive, and subjective experience. In such spaces, we are confronted with an alternative aesthetic, one that is in conflict with the seamlessness of a closed space. A closed space is anchored on definite variables like structure, use and boundaries. While interaction between people and space is important, the space is tightly controlled and interaction is designed. Through this thesis project, I present a method that metaphorically …