Social and Behavioral Sciences Commons^™

Evaluating Protective Behavior Strategy Intentions Using The Theory Of Planned Behavior, Dakota Sanchez

Honors Undergraduate Theses

OBJECTIVE: Amongst college students there exists a concerning trend towards problem drinking owed to the cultures on campus that support problem drinking habits. Several interventions are currently used to encourage students to drink wisely with the goal of decreasing this problem drinking and the consequences of these behaviors. The current study analyzes the intention to use Protective Behavior Strategies through the model suggested in the Theory of Planned Behavior (TPB). METHOD: College student participants (N = 171) completed a web-based survey examining alcohol-related behaviors, intentions, and perceptions at the time of the survey and over the next four weeks. RESULTS …