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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Tell Me Your Business: Assessing The Teaching Needs Of Undergraduate Business Faculty, Nora Allred, Lauren Movlai, Jennifer Sams
Tell Me Your Business: Assessing The Teaching Needs Of Undergraduate Business Faculty, Nora Allred, Lauren Movlai, Jennifer Sams
Michigan Tech Publications
Academic libraries often fill a variety of roles in response to the needs of teaching and research faculty while simultaneously navigating a rapidly changing information landscape. As higher education embraces students’ desire for active learning, experiential learning, and service learning, the support needs of teaching faculty also change. In the spirit of providing high-quality, relevant support, librarians at Michigan Technological University partnered with Ithaka S+R to explore the evolving teaching needs of Business Faculty. Nine faculty members from Michigan Tech's School of Business and Economics were interviewed, and interviews were coded and analyzed. Major themes identified included: students' information and …
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Library Faculty Publications and Presentations
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …
Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper
Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper
Information Science Faculty Publications
This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …