Social and Behavioral Sciences Commons^™

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Champions Of Democracy: Libraries' Essential Contributions To A Civil Society, Elizabeth Ramsey

Library Faculty Publications and Presentations

Librarians are rolling up their sleeves, taking off their glasses, and pulling no punches in their efforts to ensure that Americans understand Democratic processes and the essential nature of community participation in those processes. By making the most of their positions as community centers and trusted information providers, libraries are bringing people together to learn about and discuss political issues face to face, empowering them to work collectively for their civil rights and the rights of others.

Exploring Mobile Reference, Amy E. Vecchione, Tobie Garrick

Library Faculty Publications and Presentations

Meeting your customers where they are has taken on a whole new meaning in the 2010s. Join Amy Vecchione, of Boise State University, and Tobie Garrick, of Boise Public Library, as they explore ways to provide improved reference outcomes for customers through mobile technology. Each librarian has implemented new reference tools for customers including: connecting users to reference tools with QR (Quick Response) codes, roving reference with mobile devices, SMS reference, and mobile database instruction during the reference process. Participants will learn about barriers, how each librarian overcame them, and how mobile reference can be improved.

Beyond Foursquare: Library Treks With Scvngr, Amy E. Vecchione, Margaret Mellinger

Library Faculty Publications and Presentations

SCVNGR is a game-based geolocation application where users can earn points or gain rewards by completing challenges and treks. Builders design questions that involve text based answers (open ended or multiple choice), QR codes, or photo challenges. Librarians at Boise State University and Oregon State University have built treks and challenges using SCVNGR for library orientations and instruction. They have found SCVNGR a better environment than Foursquare for these purposes. With SCVNGR, students can participate in the challenges and treks using not only their smart phones and mobile devices, but also via text-messaging and laptops. Librarians can easily create multiple …

Libraries And Strategic Change: The Role Of Institutional Repository+ Services, Marilyn K. Moody

Library Faculty Publications and Presentations

In the "new normal" environment for higher education, libraries must realign themselves much more closely with the university mission, vision, and strategic priorities. In this environment of constant change, libraries must take on new roles and emphasize different priorities. Institutional repository services are essential to this process. This presentation gives examples of the Boise State University ScholarWorks institutional repository+ services and how those services support the mission, vision, and strategic priorities of the university.

Key points include: • Libraries must aggressively realign resources to align with their university’s mission, vision, and strategic goals and priorities. • Universities are changing directions …

Assess, Improve, And Share: Using Libqual+Tm To Provide A Quick And Easy Assessment For Accreditors, Administrators, And Users, Eric Forte

Library Faculty Publications and Presentations

Assessment in academic libraries is more important than ever as we strive to satisfy users, administrators and accreditation agencies, and present data to inform ongoing and future strategic directions. LibQUAL+TM yields a substantive set of quantitative and qualitative data that is relatively fast and easy to analyze, and is especially useful when significant skills and time to conduct meaningful assessment may not be present, such as in smaller academic libraries. Communicating the results and responses of assessment to stakeholders is a vital aspect of assessment and may in itself be indicative of the likelihood to enact positive change based on …

Paradoxical Views Of "Librarian" In The Rhetoric Of Library Science Literature: A Fantasy Theme Analysis, Richard A. Stoddart, Adrienne R. Lee

Library Faculty Publications and Presentations

No abstract provided.