Social and Behavioral Sciences Commons^™

The Commercial Food Landscape: Outdoor Food Advertising Around Primary Schools In Australia, Bridget P. Kelly, Michelle Cretikos, Kris Rogers, Lesley King

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Food marketing is linked to childhood obesity through its influence on children’s food preferences, purchase requests and food consumption. We aimed to describe the volume and nature of outdoor food advertisements and factors associated with outdoor food advertising in the area surrounding Australian primary schools. Methods: Forty primary schools in Sydney and Wollongong were selected using random sampling within population density and socio-economic strata. The area within a 500m radius of each school was scanned and advertisements coded according to pre-defined criteria, including: food or non-food product advertisement, distance from the school, size and location. Food advertisements were further …