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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Literacies Of The Disaster Zone: New Media Genres And Participatory Rhetorics After The 2010 Gulf Of Mexico Oil Spill, R. J. Lambert
Literacies Of The Disaster Zone: New Media Genres And Participatory Rhetorics After The 2010 Gulf Of Mexico Oil Spill, R. J. Lambert
Open Access Theses & Dissertations
On April 20, 2010, explosions at the British Petroleum (BP) Macondo Project in the Gulf of Mexico initiated what would become the world's largest accidental release of oil into the ocean. This ecological disaster, a unique combination of natural and human causes, is one of many significant traumas over approximately the last two decades that various stakeholders have documented, participated in, and responded to largely through the expanding and increasingly ubiquitous media of the internet, computers, cell phones, and other networked communicative technologies, which both enable and constrain the variety of responses to traumatic events.
This Dissertation improves our understanding …
Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill
Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill
Open Access Theses & Dissertations
ABSTRACT
Advertising is a frequently used influential and persuasive means of communication, such as Kay Jewelers, a corporation whose advertising methods have been superficially appealing to a female audience. However, this study sought to investigate the ideological underpinnings associated with Kay Jewelers advertisements, employing an ideological criticism to argue through feminist theory that Kay Jewelers utilizes key elements of heteronormative love as a means to persuade and influence men to purchase their jewelry products. Through this underpinning of heteronormative romance, Kay Jewelers emphasizes the notion that an artifact, like a piece of jewelry, is necessary in order to properly express …